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URBAN DEFENSE

Complexion Primer Broad Spectrum SPF 30

$36

Rating 4.4 of 5 26 reviews

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Product description

It DOES exist…a completely clear sunscreen that feels amazing, won’t interfere with your makeup, and smoothes your complexion for better application. Urban Defense Complexion Primer will put an end to your search for a sunscreen that you’ll actually WANT to put on. Those with oily skin will be blown away—finally, sun protection that doesn’t feel like a mask!

Tired of searching for a sunscreen that would protect her skin without leaving any stickiness or white cast, Wende decided to create her own. Like a force field, this crystal-clear primer feels like nothing you’ve ever tried and protects your skin from whatever the day throws at you. SPF 30 guards against the sun, and our invisible-on-the-skin formula doesn’t leave a trace. Urban Defense not only protects, but also primes and smoothes skin as it minimizes the look of pores—so makeup applies better and lasts all day.

Our hydrating gel formula contains conditioning ingredients like sesame seed extract, tomato fruit extract, squalane and bisabolol (derived from the Brazilian candeia tree).

In a clinical study of Urban Defense Complexion Primer, immediately after use:*

• 96% of participants had a reduction in pore visibility.
• 100% had smoother-looking skin.
• 100% had more even-toned skin.

*Based on clinical grading in a 31-person study.

Urban Defense Complexion Primer comes in a luxurious clear bottle with a metallized gunmetal cap and base. We even equipped the bottle with an airless pump—so it’s easy to get out every last bit of product.

Urban Decay is 100% cruelty-free.

Fill Weight: 30 ml / 1.0 fl oz

Pro Tips

To use, apply a liberal amount all over your face before foundation or powder. Planning to be out in the sun for a long time? Because our formula is clear, you can also reapply throughout the day as needed. Want added benefits? For doll-like skin, top with Optical Illusion Complexion Primer and then apply your makeup. For days when you want to keep things minimal, just layer our Self-Adjusting Complexion Primer on top of Urban Defense to color-correct and blur flaws, apply a little mascara and lipstick and you’re good to go.

Ingredients

Isododecane, Isohexadecane, Dimethicone/Bis-Isobutyl PPG-20 Crosspolymer, C12-15 Alkyl Benzoate, Caprylyl Methicone, Silica Silylate, Bisabolol, Tocopheryl Acetate, Squalane, Caprylic/Capric Triglyceride, Dimethyl Isosorbide, Solanum Lycopersicum (Tomato) Fruit Extract, Sesamum Indicum (Sesame) Seed Extract, Tocopherol.

Active Ingredients: Avobenzone 3%, Homosalate 10%, Octisalate 5%, Octocrylene 4.6%

Video

  • Complexion Protection | Urban Defense Complexion Primer
  • Wende Zomnir + Prep. Prime. Set | Urban Defense Complexion Primer
  • Men’s Grooming With Naked Skin Shapeshifter | Jordan Liberty
  • Wende Reveals Our Lineup of Innovative Complexion Products
  • Makeup That Stays Up from Dusk ‘Til Dawn | Prep, Prime and Set Complexion Lineup

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Reviews

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URBAN DEFENSE is rated 4.4 out of 5 by 26.
Rated 4 out of 5 by from Want to Love It... With fair skin and being sun damage cautious, I was so happy to get a primer *with* SPF, but this has fallen just a little short of my expectations. The first couple pumps were extremely runny, like the product had separated but there is no way in this container to shake it back up if needed. After a few more uses, the consistency was more like what I thought it should be and it works nicely. However, I think for my particular needs I would be better off with the De-Slick version as I had a bit of foundation sliding even after using the De-Slick setting spray.
Date published: 2017-01-08
Rated 5 out of 5 by from So far so good, loving it After a bad run in with the De-Slick primer, I returned it for this one. I am normally a dry to combo skin, becoming more combo as I'm getting older. I am rather fair and always need more sun protection, and again with age, the dark spots are coming out so I'm using products that require more sun protection. This product is smooth and silky feeling. It glides on my face easily and smoothly. Foundation (all nighter) goes on flawlessly. And with both of them on, still feels very lightweight to me. I was previously using some Smashbox primer and this feels miles better to me so far.
Date published: 2017-03-31
Rated 4 out of 5 by from SPF + Primer = Greatest gift to mankind The best primer I have used so far! It is easy to apply and blurs pores and smooths skin and sun protects. What else could you want? Sometimes I use it without foundation and I am not disappointed as it gives a post-foundation glow to my skin. The only setback is that when worn alone it often makes my skin oily after spending a few hours in the sun. If worn under foundation though it stays non-oily even after many hours. But then I can't blame the product for being oily as I live in a very hot and humid place. But overall, I LOVE it! The glow it gives is just unreal and fabulous!
Date published: 2017-09-15
Rated 1 out of 5 by from Flakes off with foundation application I was very disappointed to find that it flakes off in powder-colored chunks when used with my UD powder foundation. Literally, it ends up all over my shirt and all over the sink and counter. So frustrating! It seems do fine as a primer for eye make up, so I will finish the bottle but I will not purchase this again. :(
Date published: 2017-07-19
Rated 5 out of 5 by from Finally! Clear sunscreen! I love that this is colourless and has a high spf. Does not feel either drying or greasy. Someone commented that it made her makeup flake. The key is to let it dry completely (a minute or two) before applying cosmetics. I plan to reorder very soon!
Date published: 2017-10-20
Rated 1 out of 5 by from Not what I expected This is only one ounce. It is way over priced even though the container gives you the illusion of there being more product. I purchase an spf 50 lotion from another high end and cruelty free company for a couple dollars less and I get twice the amount of product. I tried this because I am always looking for something that has no shine to it. I did not get that from this product. I left it on all day and the shine never went away and there was no reduction in pore appearance at all. I just got half the product and much less sun protection factor so I returned this sunscreen. It did apply easily as all my sunscreens do. I wear sunscreen everyday and I have normal skin with a nose that gets oily. I hope I get my money back because I just returned two eye shadows and only got a refund on one of them. I still have to contact UD and try to find out why this happened. Lately I have not been having good luck with my UD purchases. Hoping this does not continue.
Date published: 2017-01-14
Rated 5 out of 5 by from Perfection! I purchased this to use at an outdoor music fest after falling in love with a sample of the Optical Illusion primer. I'll admit, I had my doubts that this would really keep me from getting sunburn, and also feared that it would be greasy (which is why I hate slathering sunscreen on my face). This primer is EVERYTHING it promises to be and more!!! It goes on so silky smooth, doesn't interfere with makeup application, is not at all greasy.... and most importantly kept me completely free of sunburn! This will be my go-to primer all summer long. Also should mention that I reapplied after a few hours on top of my foundation, and you couldn't tell a difference at all as it does stay completely clear.
Date published: 2018-04-24
Rated 5 out of 5 by from Best primer for summer days! I switched from Hangover Rx to this for the SPF protection. This primer not only protects from environmental damage, it also makes my makeup look flawless. I plan to continue using this even after the summer months because I love it so much.
Date published: 2017-08-05
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