Urban Defense Complexion Primer Broad Spectrum SPF 30


Urban Defense Complexion Primer Broad Spectrum SPF 30 is rated 4.3 out of 5 by 30.
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Product description

It DOES exist…a completely clear sunscreen that feels amazing, won’t interfere with your makeup, and smoothes your complexion for better application. Urban Defense Complexion Primer will put an end to your search for a sunscreen that you’ll actually WANT to put on. Those with oily skin will be blown away—finally, sun protection that doesn’t feel like a mask!

Tired of searching for a sunscreen that would protect her skin without leaving any stickiness or white cast, Wende decided to create her own. Like a force field, this crystal-clear primer feels like nothing you’ve ever tried and protects your skin from whatever the day throws at you. SPF 30 guards against the sun, and our invisible-on-the-skin formula doesn’t leave a trace. Urban Defense not only protects, but also primes and smoothes skin as it minimizes the look of pores—so makeup applies better and lasts all day.

Our hydrating gel formula contains conditioning ingredients like sesame seed extract, tomato fruit extract, squalane and bisabolol (derived from the Brazilian candeia tree).

In a clinical study of Urban Defense Complexion Primer, immediately after use:*

• 96% of participants had a reduction in pore visibility.
• 100% had smoother-looking skin.
• 100% had more even-toned skin.

*Based on clinical grading in a 31-person study.

Urban Defense Complexion Primer comes in a luxurious clear bottle with a metallized gunmetal cap and base. We even equipped the bottle with an airless pump—so it’s easy to get out every last bit of product.

Urban Decay is 100% cruelty-free.

Fill Weight: 30 ml / 1.0 fl oz

Pro Tips

To use, apply a liberal amount all over your face before foundation or powder. Planning to be out in the sun for a long time? Because our formula is clear, you can also reapply throughout the day as needed. Want added benefits? For doll-like skin, top with Optical Illusion Complexion Primer and then apply your makeup. For days when you want to keep things minimal, just layer our Self-Adjusting Complexion Primer on top of Urban Defense to color-correct and blur flaws, apply a little mascara and lipstick and you’re good to go.


Isododecane, Isohexadecane, Dimethicone/Bis-Isobutyl PPG-20 Crosspolymer, C12-15 Alkyl Benzoate, Caprylyl Methicone, Silica Silylate, Bisabolol, Tocopheryl Acetate, Squalane, Caprylic/Capric Triglyceride, Dimethyl Isosorbide, Solanum Lycopersicum (Tomato) Fruit Extract, Sesamum Indicum (Sesame) Seed Extract, Tocopherol.

Active Ingredients: Avobenzone 3%, Homosalate 10%, Octisalate 5%, Octocrylene 4.6%


  • Complexion Protection | Urban Defense Complexion Primer
  • Wende Zomnir + Prep. Prime. Set | Urban Defense Complexion Primer
  • Men’s Grooming With Naked Skin Shapeshifter | Jordan Liberty
  • Wende Reveals Our Lineup of Innovative Complexion Products
  • Makeup That Stays Up from Dusk ‘Til Dawn | Prep, Prime and Set Complexion Lineup

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Rated 5 out of 5 by from Baseball mom must! I have two boys that play travel baseball. This product has been a lifesaver! It goes one smoothly & provides wonderful coverage for the long days at the ballpark.
Date published: 2019-06-16
Rated 5 out of 5 by from I LOVE IT I’ve been using this primer for a while now and it’s the only one I use. I’ve tried 3-4 different primers by now and this is the one for me! It’s makes my makeup last super long, it’s super easy to apply and does not feel like too much, and I love that it has SPF.
Date published: 2019-06-13
Rated 5 out of 5 by from Best primer I ever used I love this primer. But it's getting harder and harder for me to find it. Why?
Date published: 2019-05-01
Rated 1 out of 5 by from Only reason this gets one star... First off, I LOVE UD products. I love the Naked concealer, I love the eyeshadow palettes I have... no complaints. I got this primer for the SPF protection and it went on nicely... but be careful to not go overboard, because it will pill up and get in your hair and that's just icky looking. My real issue was that after wearing it for just 2 days, my skin broke out majorly. I had pimples and redness. I used it for 5 days just to see if it was an off day or two with me- nope. This product is NOT for me, unfortunately. I have VERY fair and sensitive skin, so I'm sure it's more me than the product- however, if you are someone like me who has issues with products breaking your skin out and doing it quickly, I would avoid this specific primer (but not UD altogether by ANY means).
Date published: 2018-08-22
Rated 5 out of 5 by from Great product!!!!❤❤❤❤❤ I love this product. My makeup goes on smooth and the best part is I can use it as a stand alone sunscreen on top of my daily moisturizer. Pls dont get rid of it. It's the only product with sunscreen that doesn't irritate my skin.
Date published: 2018-08-12
Rated 5 out of 5 by from SPF30 IS AN EXTRA i'm actually not a "primer" person, cause sometimes it feels too heavy during the day, and so packed during the night. but when i tried this product which recommend by a friend of mine, i think that this product is doing a good job. feels very light weight and not flacky or whatever. and there's this spf 30 as an extra! good job urban decay! u nailed it!
Date published: 2018-07-20
Rated 5 out of 5 by from Love! Blurs fine lines, has sunscreen that isn't white, wish they made a bigger size!
Date published: 2018-05-28
Rated 5 out of 5 by from Perfection! I purchased this to use at an outdoor music fest after falling in love with a sample of the Optical Illusion primer. I'll admit, I had my doubts that this would really keep me from getting sunburn, and also feared that it would be greasy (which is why I hate slathering sunscreen on my face). This primer is EVERYTHING it promises to be and more!!! It goes on so silky smooth, doesn't interfere with makeup application, is not at all greasy.... and most importantly kept me completely free of sunburn! This will be my go-to primer all summer long. Also should mention that I reapplied after a few hours on top of my foundation, and you couldn't tell a difference at all as it does stay completely clear.
Date published: 2018-04-24
  • y_2019, m_10, d_12, h_22
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  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_30
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