Urban Decay’s Eyeshadow Primer Potion preps lids for all-day, crease-free color. Create a smooth canvas for even eyeshadow application with our vegan, paraben-free formulas. Make your color more vibrant and last even longer with our iconic, award-winning eye primer. You can’t go wrong with the original Eyeshadow Primer Potion; to improve tone and texture and ward off wrinkles, try our anti-aging version. Once you see the effect, you’ll never apply eyeshadow solo again.