VEGAN
enlarge

Eyeshadow Primer Potion

$24

Eyeshadow Primer Potion is rated 4.7 out of 5 by 1496.
  • y_2020, m_1, d_25, h_13
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.4
  • cp_1, bvpage1
  • co_hasreviews, tv_41, tr_1455
  • loc_en_US, sid_UD515, prod, sort_[SortEntry(order=RATING, direction=DESCENDING), SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_urbandecay
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getAggregateRating, 22ms
  • reviews, product

Availability:

In Stock

FREE RETURNS FREE SHIPPING over $50
LOVE-IT-OR-LEAVE-IT GUARANTEE
We stand by our products, so if you're not completely satisfied with an item you bought on our site, you can return it for FREE. All we need is your proof of purchase.
GET ALL THE DETAILS

Love it or leave it guarantee

Read more
out of stock

You're missing out! Sign up for UD Beauty Junkies to get 24 points when you buy this item.

Product description

The number-one primer* for indestructible, all-day eyeshadow, our legendary Eyeshadow Primer Potion delivers everything you could possibly want in an eye primer: No creasing. More vibrant color. Smoother application.

Eyeshadow Primer Potion features space-age polymer technology that fills in any imperfections on the skin’s surface, prepping your lids for ALL-day shadow. Of course, every shade is paraben-free.

Now we’ve got more finishes than ever before! Caffeine (rich warm brown matte) works great for deeper skin tones and can also be used to intensify brown shadows. Use Freebase (opaque white matte) to brighten and intensify any shadow. Due to huge demand, we’re also bringing back Sin (pale nude shimmer).

Our gorgeous packaging features ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use our flocked wand applicator. Either way, you get precise, controlled application every time.

*Based on NPD data (U.S. Prestige Beauty market October year to date 2016).

Urban Decay is 100% cruelty-free.

Fill Weight: 10 ml / 0.33 fl oz

Pro Tips

Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.

Ingredients

CAFFEINE:
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydroxystearic/Linolenic/Oleic Polyglycerides, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate. [+/- (May Contain/Peut contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides].

EDEN:
Isododecane, Cyclopentasiloxane, Trimethylsiloxysilicate, Disteardimonium Hectorite, Polyethylene, Triethylhexanoin, Trihydroxystearin, Isopropyl Lanolate, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Talc, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides).

FREEBASE:
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydroxystearic/Linolenic/Oleic Polyglycerides, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate. [+/- (May Contain/Peut contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides].

MINOR SIN:
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides,Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

ORIGINAL:
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/77492/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

SIN:
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydroxystearic/Linolenic/Oleic Polyglycerides, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate. [+/- (May Contain/Peut contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides].

Video

All About Eyeshadow Primer Potion | Make Your Makeup Last

You might also like:

Reviews

Print
Rated 5 out of 5 by from Eyeshadow Primer Old Standby I’ve used this primer for years and love how it goes in. Has great coverage, and prevents creasing.
Date published: 2020-01-15
Rated 5 out of 5 by from A lifesaver Best primer I’ve ever used! I have really oily lids but this helps my eyeshadow stay fresh all day and not crease or fade.
Date published: 2020-01-15
Rated 5 out of 5 by from awesome primer!!! Hands down the best eyeshadow primer out there!!!!
Date published: 2020-01-13
Rated 5 out of 5 by from Great Primer- helps for an All day look This primer is great. Anytime I get a free sample, I make sure to get the primer so I have small packets for when I'm on the go. I also have the tube as a gift. I didn't always know to use primer and a friend got it for me when I complained about stuff not staying.
Date published: 2019-12-30
Rated 5 out of 5 by from Best on the market. I was given the original version as a gift. Now I can't live without it. A little goes a long way and it works incredibly to keep your shadow on all day.
Date published: 2019-12-22
Rated 5 out of 5 by from Lasts All Day I was introduced to this product by a friend who let me try hers out and now I can't live without it. I have oily eyelids and this primer helps my eyeshadows stay on all day with no creasing. I've only been using the original shade so far but am looking forward to trying the other ones.
Date published: 2019-12-05
Rated 5 out of 5 by from the best on the market have been using this primer since 2005. best primer on the market. no substitute for this product.
Date published: 2019-11-17
Rated 5 out of 5 by from Stays all day Got this as a sample i will be getting more it literally locks the eyeshadow in very creamy just dont use too much
Date published: 2019-09-29
  • y_2020, m_1, d_25, h_13
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.4
  • cp_1, bvpage1
  • co_hasreviews, tv_41, tr_1455
  • loc_en_US, sid_UD515, prod, sort_[SortEntry(order=RATING, direction=DESCENDING), SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_urbandecay
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getReviews, 8ms
  • reviews, product

Recently viewed