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Eyeshadow Primer Potion

$24

Eyeshadow Primer Potion is rated 4.7 out of 5 by 1415.
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Product description

The number-one primer* for indestructible, all-day eyeshadow, our legendary Eyeshadow Primer Potion delivers everything you could possibly want in an eye primer: No creasing. More vibrant color. Smoother application.

Eyeshadow Primer Potion features space-age polymer technology that fills in any imperfections on the skin’s surface, prepping your lids for ALL-day shadow. Of course, every shade is paraben-free.

Now we’ve got more finishes than ever before! Caffeine (rich warm brown matte) works great for deeper skin tones and can also be used to intensify brown shadows. Use Freebase (opaque white matte) to brighten and intensify any shadow. Due to huge demand, we’re also bringing back Sin (pale nude shimmer).

Our gorgeous packaging features ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use our flocked wand applicator. Either way, you get precise, controlled application every time.

*Based on NPD data (U.S. Prestige Beauty market October year to date 2016).

Urban Decay is 100% cruelty-free.

Fill Weight: 10 ml / 0.33 fl oz

Pro Tips

Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.

Ingredients

CAFFEINE:
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydroxystearic/Linolenic/Oleic Polyglycerides, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate. [+/- (May Contain/Peut contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides].

EDEN:
Isododecane, Cyclopentasiloxane, Trimethylsiloxysilicate, Disteardimonium Hectorite, Polyethylene, Triethylhexanoin, Trihydroxystearin, Isopropyl Lanolate, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Talc, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides).

FREEBASE:
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydroxystearic/Linolenic/Oleic Polyglycerides, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate. [+/- (May Contain/Peut contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides].

MINOR SIN:
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides,Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

ORIGINAL:
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/77492/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

SIN:
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydroxystearic/Linolenic/Oleic Polyglycerides, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate. [+/- (May Contain/Peut contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides].

Video

All About Eyeshadow Primer Potion | Make Your Makeup Last

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Reviews

Print
Rated 5 out of 5 by from Essential! No other primer I have ever used comes close. My eyeshadow is Locked Down and does not budge all day - even if I'm using cheap stuff! I lost my latest tube on a business trip and thought hey, I have other primers from beauty boxes, I'll give them a try! Nope - my eyeshadow was a creased muddy mess by lunch time with every one. Reordered and counted the days until it arrived. I don't know what it is with this stuff but it works and it is an absolute must have. I use original because I like my shadows to look true to color. Definitely try it!
Date published: 2019-03-30
Rated 5 out of 5 by from Game Changer This primer keeps eye shadow on all day! Love it! One downer is the way the product is dispensed, it's a little awkward.
Date published: 2019-03-19
Rated 5 out of 5 by from Caffeine Is Pretty Thank you Urban Decay for having this shade for WOC! I'm able to wear eyeshadow like everyone else. I couldn't figure out why my eyeshadow didn't look like everyone else and that there was a solution for it. I was naive, delusional...just plain didn't know any better. My eyelids are oily & wrinkely. Easy to apply on the eyes and smooths everything. I do ask if there could be a Caffeine shade in the Anti-aging version. That would be great!
Date published: 2019-03-11
Rated 5 out of 5 by from The only eyeshadow primer I use This is hands-down, the best eyeshadow primer out there and the only one I'll ever use. I get the original, and use it everyday before putting on my UD eyeshadow. It makes my eyeshadow last all day and night. It even lasted through 4 straight hours of sobbing after a break up. I'll always recommend this!
Date published: 2019-02-18
Rated 5 out of 5 by from My go to eye primer Keep coming back to this, I don't bother with any other eye primer! Use the original and anti age sometimes but love Sin as it does double duty as a primer and a shade on my brow bone which speeds up my morning routine.
Date published: 2019-01-09
Rated 5 out of 5 by from great eyeprimer!!! The anti-aging eyeshadow primer has been my first UD purchase ever. d find this awesome little gem!!!!!!!!!!! I have had oily eyelids my whole life (20+ years using makeup). OMG, this stuff is amazing. I am definitely going to be more open to buying UD products going forward. ITS AMAZIIIIING!!!!
Date published: 2019-01-08
Rated 1 out of 5 by from Literally the worst product I've ever used. I've been wearing eyeshadow for ten years. I have tried just about everything you can think of- primer, no primer, concealer, setting spray . . . literally everything. I have, throughout these ten years, been required to wear makeup for ridiculous periods of time with little to no fading or creasing. Last year, I did an eye look for a cheer competition with the Petite Heat pallet and no primer at 7:30 am, and when I got home after 3:00 am the eyeshadow looked almost identical to what it looked like when I first put it on. This week I picked up a new job, and as I must look presentable I grabbed this primer in Eden as I've heard so many good things about it. I thought I could ensure I looked great every day by using this. I came home today after a 9 hour work day and my heart dropped when I looked in the mirror. My eyeshadow is GONE and this is an issue I have literally never had outside of using this product. It moved, creased, and completely came off, one of my clients gasped when they saw me and told me how unusual it was for me to have a bad makeup day. This is the exact same eyeshadow look I wore to a competition that stayed for 18 hours without primer before. I would not recommend this and can't believe I spent $25 to have the worst makeup day of my life.
Date published: 2019-01-05
Rated 5 out of 5 by from best eyeshadow primer ever I have tried many high quality primers and this is by far the best I have ever used. It reduces shadow creasing and fallout with pigments love, love loe
Date published: 2018-12-27
Rated 5 out of 5 by from My HG! By far the best eye primer for oily eyelids! Last all day, no fuss!!
Date published: 2018-12-24
Rated 5 out of 5 by from No More Eye Shadow Without This Primer! I don't even bother putting eye shadow on if this primer hasn't been applied. I have forgotten a few times in the past and there is just no comparison. It glides on easily and provides a good, long lasting foundation for your eye shadow. It's a waste of time using eye shadow if this primer isn't applied first. The pigments will last all day and I have actually gone to bed without removing my eye makeup and it is still going strong the next morning! Other primers just cannot compete.
Date published: 2018-12-23
Rated 5 out of 5 by from My HG Eyeshadow Primer This is my HG primer. I love it so much I have bought some for my friends and family as gifts. I have oily eye lids and this helps keep that away and keep my eyeshadow looking great all day long.
Date published: 2018-11-28
Rated 5 out of 5 by from Loved it! Keeps my eyeliner and mascara on :) This is the only primer that I trust. I've tried other brands, and this is probably the smoothest application that I've experienced so far. Also, my make up stays on! Definitely recommend this :)
Date published: 2018-11-24
Rated 5 out of 5 by from Best Primer Hands Down I've tried every drugstore option there is out there for eyeshadow primers, and this one beats them Every. Single. Time. I've always had trouble keeping my eyeshadow in place more than an hour or two, and this lets me apply my makeup in the morning and forget about it the rest of the day. Highly recommend!
Date published: 2018-11-02
Rated 5 out of 5 by from The best primer I've ever used This makes my eyeshadow go on better and stays put for hours longer than without it.
Date published: 2018-10-23
Rated 5 out of 5 by from UD Eyeshadow base in Freebase is extraordinary! I've been searching for the perfect eye shadow base for a very long time. I have extreme dark circles from allergies. I put that on 1st and then my light cover up over it. I am also using it as a lip base. It makes my lip color stay on forever and it is it's true color!
Date published: 2018-10-09
Rated 5 out of 5 by from The Best This has always been and will continue to be my favorite eyeshadow primer! I recommend it to everyone!
Date published: 2018-10-07
Rated 4 out of 5 by from I am not a fan of the wand I am a professional makeup artist and had this product in my kit for a while then went on to something else and just recently added it back in again. I really dislike the wand especially because I am only using this product on clients of mine so for sanitation purposes this wand never goes near anyone's eye. It just seemed to be easier when I could squirt the amount needed out onto my palette and call it a day. Just my preference. Still enjoy the actual product, but not a fan of the wand
Date published: 2018-10-03
Rated 5 out of 5 by from Love the color. I purchased this in Sin at Sephora after asking what the best primer was. I love the color, and I can use it alone as a quick eye color, or under eyeshadow. I have had some eyeliner transfer with this primer, but I probably need a new setting spray. Tip- put eyeliner on BEFORE. it's near impossible to apply ink eyeliner after.
Date published: 2018-09-29
Rated 4 out of 5 by from Gorgeous with great spread! I absolutely love UDs primer potion, very beautiful as a found in tin before eyeshadow. Gives great ease of use for any eyeshadow.
Date published: 2018-09-19
Rated 3 out of 5 by from This product loses with me due to the applicator The applicator is ridiculous. I don't know how they could think it was designed well at all. I ended up just squeezing the product out and using my finger.
Date published: 2018-09-17
Rated 5 out of 5 by from The best primer by far!!! I have very oily eyelids so anytime I wore eyeshadow, it would crease up in the middle and slide off. This primer is the main reason I fell in love with the Urban Decay brand. The primer does wonders and makes your eyeshadow last all day in addition to making it more vibrant. No other primer on the market was able to do anything for me except for Urban Decay and I highly recommend it to others.
Date published: 2018-09-12
Rated 5 out of 5 by from A primer to beat the heat I have used a few different primers from other companies, and UD's Original primer is the best one I have used. Even a light dusting of eye shadow stays perfectly throughout the day when I use this primer...and it does last all day through the heat and humidity without looking like I'm melting. The applicator is nice, although I still use my fingers to pat the primer in place. Just easier to control how much goes where. On days when things are hectic and I don't have time to apply a lot of makeup, I wear Sin on it's own with some mascara...has a similar look to sweeping a single neutral shade of shadow on but less effort and time. Plus I love how smooth the primers feel, and they have never gotten chalky or flaky on my eyelids. Great stuff.
Date published: 2018-08-29
Rated 1 out of 5 by from Terrible It just doesn't do what it is supposed to. I've used this in the past and it was decent but then it wasn't anymore. Been using another brand for awhile but thought I would give this another try. Totally disappointed. It actually makes my shadow crease more then when I don't use it.
Date published: 2018-08-28
Rated 4 out of 5 by from Great Primer but needs a brush! I've tried several eye primers, I sell Mary Kay, but i'd recommend this to my customers. It drys quick and really holds your shadow i place all day and all night! i have hooded eyes and with this product, NO creasing! Its fantastic the only reason i cant give 5 stars is the applicator. It really needs to be applied with a make-up brush. Using a brush saves times, and gets you an even application, also uses less product!! Come on UD a product this good deserves high end applicators too! I'd even pay extra if it came with a separate NICE brush.
Date published: 2018-07-23
Rated 5 out of 5 by from Changes eyeshadow for the better! I love wearing the Sin Primer potion. It makes my eye shadow much more pigmented and stays on all day!
Date published: 2018-07-16
Rated 5 out of 5 by from Long Lasting I love this primer. My eyeshadow stays perfectly done all day even in the South Florida heat and humidity. I've even slept in my makeup and next morning my eyeshadow looked completely untouched! 100% recommended
Date published: 2018-07-14
Rated 5 out of 5 by from This product makes eyeshadow crease resistant! This product makes the eyeshadow last longer and more crease resistant! While I was provided a free sample, I will be purchasing the full size version!
Date published: 2018-07-09
Rated 5 out of 5 by from Best eyeshadow primer EVER! I swear by this stuff. I have used many other eyeshadow primers before but nothing works as well as this one. It keeps my eyeshadow perfect in 110 degree weather, after 15 hour work days and even after going to the gym after those 15 hour workdays. AMAZING stuff.
Date published: 2018-07-09
Rated 5 out of 5 by from Must have!! I love this product so much. I recommend it to everyone and cannot live without it.
Date published: 2018-06-29
Rated 5 out of 5 by from Where has this been my whole life! I have extremely oiky skin including my eyelids. Orginally got the eye primer in a sample, tried Sin and instantly fell in love! My eyeshadow did not crease and looked amazing all day! There was no way i wasn't going to order the full size. It only takes a little, which i love, dries quickly so you have to make sure to spread as soon as it applied
Date published: 2018-06-27
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