START SHOPPING
Eyeshadow Primer Potion
$24
Availability:
In Stock
FREE RETURNS
FREE SHIPPING over $50
LOVE-IT-OR-LEAVE-IT GUARANTEE
We stand by our products, so if you're not completely satisfied with an item you bought on our site, you can return it for FREE. All we need is your proof of purchase.
GET ALL THE DETAILS
Love it or leave it guarantee
Read more
out of stock
Product description
The number-one primer* for indestructible, all-day eyeshadow, our legendary Eyeshadow Primer Potion delivers everything you could possibly want in an eye primer: No creasing. More vibrant color. Smoother application.
Eyeshadow Primer Potion features space-age polymer technology that fills in any imperfections on the skin’s surface, prepping your lids for ALL-day shadow. Of course, every shade is paraben-free.
Now we’ve got more finishes than ever before! Caffeine (rich warm brown matte) works great for deeper skin tones and can also be used to intensify brown shadows. Use Freebase (opaque white matte) to brighten and intensify any shadow. Due to huge demand, we’re also bringing back Sin (pale nude shimmer).
Our gorgeous packaging features ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use our flocked wand applicator. Either way, you get precise, controlled application every time.
*Based on NPD data (U.S. Prestige Beauty market October year to date 2016).
Urban Decay is 100% cruelty-free.
Fill Weight: 10 ml / 0.33 fl oz
Eyeshadow Primer Potion features space-age polymer technology that fills in any imperfections on the skin’s surface, prepping your lids for ALL-day shadow. Of course, every shade is paraben-free.
Now we’ve got more finishes than ever before! Caffeine (rich warm brown matte) works great for deeper skin tones and can also be used to intensify brown shadows. Use Freebase (opaque white matte) to brighten and intensify any shadow. Due to huge demand, we’re also bringing back Sin (pale nude shimmer).
Our gorgeous packaging features ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use our flocked wand applicator. Either way, you get precise, controlled application every time.
*Based on NPD data (U.S. Prestige Beauty market October year to date 2016).
Urban Decay is 100% cruelty-free.
Fill Weight: 10 ml / 0.33 fl oz
Pro Tips
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
Ingredients
CAFFEINE:
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydroxystearic/Linolenic/Oleic Polyglycerides, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate. [+/- (May Contain/Peut contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides].
EDEN:
Isododecane, Cyclopentasiloxane, Trimethylsiloxysilicate, Disteardimonium Hectorite, Polyethylene, Triethylhexanoin, Trihydroxystearin, Isopropyl Lanolate, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Talc, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides).
FREEBASE:
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydroxystearic/Linolenic/Oleic Polyglycerides, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate. [+/- (May Contain/Peut contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides].
MINOR SIN:
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides,Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).
ORIGINAL:
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/77492/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).
SIN:
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydroxystearic/Linolenic/Oleic Polyglycerides, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate. [+/- (May Contain/Peut contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides].
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydroxystearic/Linolenic/Oleic Polyglycerides, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate. [+/- (May Contain/Peut contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides].
EDEN:
Isododecane, Cyclopentasiloxane, Trimethylsiloxysilicate, Disteardimonium Hectorite, Polyethylene, Triethylhexanoin, Trihydroxystearin, Isopropyl Lanolate, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Talc, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides).
FREEBASE:
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydroxystearic/Linolenic/Oleic Polyglycerides, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate. [+/- (May Contain/Peut contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides].
MINOR SIN:
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides,Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).
ORIGINAL:
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/77492/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).
SIN:
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydroxystearic/Linolenic/Oleic Polyglycerides, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate. [+/- (May Contain/Peut contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides].
You might also like:
Reviews
Print
Rated 5 out of
5
by
Bren07 from
Great product
I like this product and I have every color but I really wish they would bring back Greed!!! I loved this one for night's out and the sparkle to it. I wear it everyday so I do like to mix it up a little.
Date published: 2019-04-08
Rated 5 out of
5
by
Fyrefly from
Essential!
No other primer I have ever used comes close. My eyeshadow is Locked Down and does not budge all day - even if I'm using cheap stuff! I lost my latest tube on a business trip and thought hey, I have other primers from beauty boxes, I'll give them a try! Nope - my eyeshadow was a creased muddy mess by lunch time with every one. Reordered and counted the days until it arrived. I don't know what it is with this stuff but it works and it is an absolute must have. I use original because I like my shadows to look true to color. Definitely try it!
Date published: 2019-03-30
Rated 5 out of
5
by
STC17 from
Game Changer
This primer keeps eye shadow on all day! Love it!
One downer is the way the product is dispensed, it's a little awkward.
Date published: 2019-03-19
Rated 5 out of
5
by
GetItGirl from
Caffeine Is Pretty
Thank you Urban Decay for having this shade for WOC! I'm able to wear eyeshadow like everyone else. I couldn't figure out why my eyeshadow didn't look like everyone else and that there was a solution for it. I was naive, delusional...just plain didn't know any better. My eyelids are oily & wrinkely. Easy to apply on the eyes and smooths everything. I do ask if there could be a Caffeine shade in the Anti-aging version. That would be great!
Date published: 2019-03-11
Rated 5 out of
5
by
geology from
The only eyeshadow primer I use
This is hands-down, the best eyeshadow primer out there and the only one I'll ever use. I get the original, and use it everyday before putting on my UD eyeshadow. It makes my eyeshadow last all day and night. It even lasted through 4 straight hours of sobbing after a break up. I'll always recommend this!
Date published: 2019-02-18
Rated 5 out of
5
by
JMLE from
My go to eye primer
Keep coming back to this, I don't bother with any other eye primer! Use the original and anti age sometimes but love Sin as it does double duty as a primer and a shade on my brow bone which speeds up my morning routine.
Date published: 2019-01-09
Rated 5 out of
5
by
JEYy from
great eyeprimer!!!
The anti-aging eyeshadow primer has been my first UD purchase ever.
d find this awesome little gem!!!!!!!!!!! I have had oily eyelids my whole life (20+ years using makeup). OMG, this stuff is amazing. I am definitely going to be more open to buying UD products going forward. ITS AMAZIIIIING!!!!
Date published: 2019-01-08
Rated 1 out of
5
by
jmmsjd from
Literally the worst product I've ever used.
I've been wearing eyeshadow for ten years. I have tried just about everything you can think of- primer, no primer, concealer, setting spray . . . literally everything. I have, throughout these ten years, been required to wear makeup for ridiculous periods of time with little to no fading or creasing. Last year, I did an eye look for a cheer competition with the Petite Heat pallet and no primer at 7:30 am, and when I got home after 3:00 am the eyeshadow looked almost identical to what it looked like when I first put it on.
This week I picked up a new job, and as I must look presentable I grabbed this primer in Eden as I've heard so many good things about it. I thought I could ensure I looked great every day by using this. I came home today after a 9 hour work day and my heart dropped when I looked in the mirror. My eyeshadow is GONE and this is an issue I have literally never had outside of using this product. It moved, creased, and completely came off, one of my clients gasped when they saw me and told me how unusual it was for me to have a bad makeup day. This is the exact same eyeshadow look I wore to a competition that stayed for 18 hours without primer before. I would not recommend this and can't believe I spent $25 to have the worst makeup day of my life.
Date published: 2019-01-05
Recently viewed
