Eyeshadow Primer Potion

$24

Eyeshadow Primer Potion is rated 4.7 out of 5 by 1490.
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Product description

The number-one primer* for indestructible, all-day eyeshadow, our legendary Eyeshadow Primer Potion delivers everything you could possibly want in an eye primer: No creasing. More vibrant color. Smoother application.

Eyeshadow Primer Potion features space-age polymer technology that fills in any imperfections on the skin’s surface, prepping your lids for ALL-day shadow. Of course, every shade is paraben-free.

Now we’ve got more finishes than ever before! Caffeine (rich warm brown matte) works great for deeper skin tones and can also be used to intensify brown shadows. Use Freebase (opaque white matte) to brighten and intensify any shadow. Due to huge demand, we’re also bringing back Sin (pale nude shimmer).

Our gorgeous packaging features ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use our flocked wand applicator. Either way, you get precise, controlled application every time.

*Based on NPD data (U.S. Prestige Beauty market October year to date 2016).

Urban Decay is 100% cruelty-free.

Fill Weight: 10 ml / 0.33 fl oz

Pro Tips

Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.

Ingredients

CAFFEINE:
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydroxystearic/Linolenic/Oleic Polyglycerides, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate. [+/- (May Contain/Peut contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides].

EDEN:
Isododecane, Cyclopentasiloxane, Trimethylsiloxysilicate, Disteardimonium Hectorite, Polyethylene, Triethylhexanoin, Trihydroxystearin, Isopropyl Lanolate, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Talc, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides).

FREEBASE:
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydroxystearic/Linolenic/Oleic Polyglycerides, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate. [+/- (May Contain/Peut contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides].

MINOR SIN:
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides,Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

ORIGINAL:
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/77492/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

SIN:
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydroxystearic/Linolenic/Oleic Polyglycerides, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate. [+/- (May Contain/Peut contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides].

Video

All About Eyeshadow Primer Potion | Make Your Makeup Last

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Reviews

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Rated 5 out of 5 by from Great staying power I love this eyeshadow primer. I have hooded eyes, so it’s no easy task to keep my shadow put, and this product does the job!
Date published: 2019-09-03
Rated 5 out of 5 by from The Best!!! This works great - can't do eyeshadow without it, and when I don't wear eyeshadow, I at least put this on to brighten my eye area
Date published: 2019-08-31
Rated 4 out of 5 by from Won't budge for anything. Love it. It glides on and leaves a sexy sheen under shadows.
Date published: 2019-08-26
Rated 5 out of 5 by from The best ever! I love this eyeshadow primer. It’s the only one that works!
Date published: 2019-08-16
Rated 5 out of 5 by from Best eyeshadow primer out there! I love a little sparkle. I use this every day whether I am using shadow or not. Tube last a long time. I use both the “Sin” line depending on what color shadow I’m using. Lasts a long time. Blendable.
Date published: 2019-08-13
Rated 5 out of 5 by from Primer Potion is a fantastic product! I have used this for quite a few years, and it never fails to keep my eye makeup on all day. I have tried quite a few others, but none has worked like Urban Decay's does! I have gotten my daughter-in- law hooked on it also!
Date published: 2019-08-08
Rated 5 out of 5 by from Amazing and longlasting. Love this product. It keeps my eyeshadow intact for more than 80 hours.
Date published: 2019-08-07
Rated 5 out of 5 by from Best primer I've tried Love Eden! This one really gives your shadow a true color, more so than the regular primer potion. Love it!
Date published: 2019-08-06
Rated 5 out of 5 by from UDs primer potions These are amazing at grabbing eyeshadows and securing it to your lid thereby building AMAZING eyes & eye effects.
Date published: 2019-08-05
Rated 5 out of 5 by from Eyeshadow Primer in Sin I have been using UD eyeshadow primer for years, but this time purchased Sin for a summer vacation. I love it so much - a light application is actually a pretty shadow by its self for day. Still wish UD would bring back the original packaging, but this one is a keeper
Date published: 2019-07-29
Rated 2 out of 5 by from Freebase disappointed Got Freebase a few days back after using the Anti-aging and Original eye primers. Freebase failed to impress me as a first time user. While it successfully makes my eyeshadows look brighter it does not stay in place for long. It starts creasing real bad after the first hour or so. If tried using different amounts and even over a couple of my eye creams but Freebase just doesn't stay well.
Date published: 2019-07-27
Rated 5 out of 5 by from Eyeshadow Primer game changer There is no other eyeshadow primer for me. This is a game changer for anyone that tries it. UD definitely does not disappoint with these. I use the original & the “sin” colors with sin being my favorite! There is no eyeshadow creasing when you use these!
Date published: 2019-07-27
Rated 5 out of 5 by from Love! I LOVE this product! It is my go to look for quick make up. I love it on my lid, such a glamorous soft shimmer. Love love love!
Date published: 2019-07-27
Rated 5 out of 5 by from Just My Favorite I bought this in original. I keep coming back for more because i know it works. It blends with every skin color. my skin being on the darker side, the original colorless make me feel comfortable wearing it and it gives long lasting life to my eyeshadows
Date published: 2019-07-25
Rated 5 out of 5 by from Must Have!!!! This is a must have for my makeup routine. My eyes water all day and without my primer potion, my eyeshadow would be non-existent within an hour. Plus the primer makes my shadow hold all day and much deeper than without. I love this stuff!
Date published: 2019-07-25
Rated 5 out of 5 by from It really works! I knew I needed an eye primer and was looking for a good one. Well I found it. It glides on easily and really provides a good smooth base for shadow. It really works!
Date published: 2019-07-25
Rated 5 out of 5 by from First eyeshadow primer I ever used! This eyeshadow primer was the first primer I have ever used since I realized I needed a primer for my eyeshadow. This primer goes on very smooth on my eyelids can makes my eyeshadow stay on for a long time! it also made my less pigmented eyeshadows work better and didn't crease. Definitely buying more of this eyeshadow primer!!
Date published: 2019-07-24
Rated 5 out of 5 by from Freebase Purchased Freebase (white) which is a matte white. Love using the white as a base to get a more true color out of my eyeshadows. Recommend the matte white for this purpose.
Date published: 2019-07-23
Rated 4 out of 5 by from GREAT PRODUCT provides a colorless, long lasting canvas for shadows & liners. Doesn’t irritate my sensitive eyelids. not crazy about new applicator...
Date published: 2019-07-22
Rated 5 out of 5 by from Love this primer! I really love this primer and wear it alone or with shadow. I also use on my lower eyeliner area and my eyeliner stays on longer!
Date published: 2019-07-20
Rated 5 out of 5 by from THE BEST! Conceals your dark and red spots too!!! So much love for this little bottle. I use it above and below my eyes. As a medium toned white girl with some intense under eye circles, and I love the way this covers them up and brightens the area. Yes, it is a beautiful primer for your eye shadow, and keeps it perfectly in place and vibrant all day, but UD eye shadows are not prone to creasing anyhow. This is a must for my makeup bag.
Date published: 2019-07-19
Rated 3 out of 5 by from You need it I can’t wait to try the rest of the shades out. Lived their samples that came w my eyeshadow and it was a struggle to pick only one shade this time. Keeps eyeshadow on its places
Date published: 2019-07-17
Rated 5 out of 5 by from Eyeshadow Primer Works like a dream! Eyeshadow stays on way longer with no creases. :)
Date published: 2019-07-17
Rated 5 out of 5 by from Great I love this primer. It makes my eyeshadow look great and I get so many compliments.
Date published: 2019-07-12
Rated 5 out of 5 by from Passion over Primer I have always used Urban Decay's eyeshadow primer. It helps your eyeshadow stay perfect. I Love it!
Date published: 2019-07-12
Rated 5 out of 5 by from Amazing stay power! It is the best eyeshadow primer I’ve ever used. I have oily skin and I move so much in my sleep Other name brands have rubbed off, but this one stays put! That’s why this is my favorite!
Date published: 2019-07-10
Rated 2 out of 5 by from Creases I’m not a fan of the wand. I miss the original squeeze bottle. I’ve tried wearing the primer alone and it creases, and there’s a crease when I use eyeshadow. Not sure if this is because it’s the Eden shade instead of the Original shade, which I’d been using for years before. I’m really unhappy with this product and wish I’d just stuck to the original version instead of trying something new.
Date published: 2019-07-10
Rated 5 out of 5 by from Gotta have it Wouldn’t use eyeshadow without it! It really does help make your shadow stay longer and shows the pigments true color! It is also really easy to work with and doesn’t make it hard to blend the shadow.
Date published: 2019-07-09
Rated 5 out of 5 by from Why use any other primer. A classic. Why use anything else? Always perfect, I've never needed any other primer.
Date published: 2019-07-08
Rated 5 out of 5 by from Freebase UDPP I've always loved the UDPP's, but have now decided Freebase is my very favorite!!
Date published: 2019-07-08
  • y_2019, m_11, d_19, h_18
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.3-b1
  • cp_2, bvpage2n
  • co_hasreviews, tv_41, tr_1449
  • loc_en_US, sid_UD515, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_urbandecay
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getReviews, 6ms
  • reviews, product

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