Eyeshadow Primer Potion

$24

Eyeshadow Primer Potion is rated 4.7 out of 5 by 1486.
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Product description

The number-one primer* for indestructible, all-day eyeshadow, our legendary Eyeshadow Primer Potion delivers everything you could possibly want in an eye primer: No creasing. More vibrant color. Smoother application.

Eyeshadow Primer Potion features space-age polymer technology that fills in any imperfections on the skin’s surface, prepping your lids for ALL-day shadow. Of course, every shade is paraben-free.

Now we’ve got more finishes than ever before! Caffeine (rich warm brown matte) works great for deeper skin tones and can also be used to intensify brown shadows. Use Freebase (opaque white matte) to brighten and intensify any shadow. Due to huge demand, we’re also bringing back Sin (pale nude shimmer).

Our gorgeous packaging features ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use our flocked wand applicator. Either way, you get precise, controlled application every time.

*Based on NPD data (U.S. Prestige Beauty market October year to date 2016).

Urban Decay is 100% cruelty-free.

Fill Weight: 10 ml / 0.33 fl oz

Pro Tips

Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.

Ingredients

CAFFEINE:
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydroxystearic/Linolenic/Oleic Polyglycerides, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate. [+/- (May Contain/Peut contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides].

EDEN:
Isododecane, Cyclopentasiloxane, Trimethylsiloxysilicate, Disteardimonium Hectorite, Polyethylene, Triethylhexanoin, Trihydroxystearin, Isopropyl Lanolate, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Talc, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides).

FREEBASE:
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydroxystearic/Linolenic/Oleic Polyglycerides, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate. [+/- (May Contain/Peut contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides].

MINOR SIN:
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides,Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

ORIGINAL:
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/77492/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

SIN:
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydroxystearic/Linolenic/Oleic Polyglycerides, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate. [+/- (May Contain/Peut contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides].

Video

All About Eyeshadow Primer Potion | Make Your Makeup Last

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Reviews

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Rated 5 out of 5 by from Long Lasting Keeps eyeshadow from balling up and helps it last a long time! A little goes a long way!
Date published: 2019-07-06
Rated 5 out of 5 by from Great primer! You only need to use a little...and boy does it make your eyeshadow pop! I've used other UD Primer Potions...this is quickly becoming my favorite.
Date published: 2019-07-06
Rated 5 out of 5 by from Makes my eyeshadow pop! I have only used the white eyeshadow primer twice, but my co-workers are already telling me they can tell a difference in my eye looks. (I'm in the beauty industry). The white primer makes my shadow pop! I've used it with both blue and purple shadow. I have olive skin, yet this primer creates a true white on my eye lids. It makes my shadow easy to blend. And the primer itself adds a natural highlight! I haven't tried any other colors yet, but, based on this one, I would.
Date published: 2019-07-01
Rated 5 out of 5 by from Dont stop making the caffeine primer! I love urban decay and they know what we want, caffeine primer is my number one.
Date published: 2019-06-23
Rated 1 out of 5 by from Used to love it but.... I always thought this was the first and best primer yet a few days ago I purchased a new one and I had already had used them before for many years as my go to. However I don’t understand why they changed the formula simply because it was very thin in consistency. The other major problem was the wand I didn’t like it at all I had tried to get a hold of it and then it broke?! I was very used to the old formula and the squeeze packaging! I am very disappointed so I am not going to be using this anymore! I am going to use something else.
Date published: 2019-06-23
Rated 5 out of 5 by from Best Eyeshadow/Eyeliner Primer on the Market! Original Formula is TOP NOTCH! You cannot go wrong with this product, no matter how long you have eye makeup on for the day or how oily your skin is...no creases, no smearing...just all-day perfection. Best primer on the market, bar none!
Date published: 2019-06-21
Rated 5 out of 5 by from the only primer i'll ever use I've been using this primer since those crazy like genie bottles it use to come in. so happy ever since not having to decant product. I’ve never found an eyeshadow primer that works better for me. I also love the color range sometimes i'll just use sin by itself when, i'm too lazy to do a full eyeshadow look. Can't wait to try caffeine and freebase.
Date published: 2019-06-21
Rated 5 out of 5 by from Awesome Perfect base for bright colors! Also perfect for my bride that wanted soft, shimmery white eyeshadow. I couldn’t get the shadow white enough with regular primer so I picked this up and it was perfect!!!
Date published: 2019-06-18
Rated 5 out of 5 by from Do not use eyeshadow without using this primer A must for blending eyeshadow and has the all day staying power to keep your eyes looking fresh all day.
Date published: 2019-06-02
Rated 1 out of 5 by from Not the regular version The colored version is good but the regular was not. Tried to return and a very difficult process
Date published: 2019-05-30
Rated 4 out of 5 by from Love the product, hate they went back to old packa I've been a faithful lover of eyeshadow potion for 10+ years. Stuff works amazing. Really disappointed they went back to old packaging. The non applicator squeeze tubes were best. But I guess we got to use too much product from it :(
Date published: 2019-05-29
Rated 2 out of 5 by from Does not help I don’t know if the one I got was old or something, but my shadow still creases. Would not recommend. I wanted this one to make my shadows looks brighter, and it does, but doesn’t help it last like a primer is supposed to. Wish I could get my money back. Will not recommend.
Date published: 2019-05-19
Rated 4 out of 5 by from Not the same They've changed the texture of this product. It's more watery than it used to be. It still works well but you have to let it dry for a bit before you apply eye liner.
Date published: 2019-05-13
Rated 5 out of 5 by from Love Love this product. Sometimes when I'm running late I actually use it as my eyeshadow.
Date published: 2019-05-12
Rated 5 out of 5 by from Great product I like this product and I have every color but I really wish they would bring back Greed!!! I loved this one for night's out and the sparkle to it. I wear it everyday so I do like to mix it up a little.
Date published: 2019-04-08
Rated 5 out of 5 by from Essential! No other primer I have ever used comes close. My eyeshadow is Locked Down and does not budge all day - even if I'm using cheap stuff! I lost my latest tube on a business trip and thought hey, I have other primers from beauty boxes, I'll give them a try! Nope - my eyeshadow was a creased muddy mess by lunch time with every one. Reordered and counted the days until it arrived. I don't know what it is with this stuff but it works and it is an absolute must have. I use original because I like my shadows to look true to color. Definitely try it!
Date published: 2019-03-30
Rated 5 out of 5 by from Game Changer This primer keeps eye shadow on all day! Love it! One downer is the way the product is dispensed, it's a little awkward.
Date published: 2019-03-19
Rated 5 out of 5 by from Caffeine Is Pretty Thank you Urban Decay for having this shade for WOC! I'm able to wear eyeshadow like everyone else. I couldn't figure out why my eyeshadow didn't look like everyone else and that there was a solution for it. I was naive, delusional...just plain didn't know any better. My eyelids are oily & wrinkely. Easy to apply on the eyes and smooths everything. I do ask if there could be a Caffeine shade in the Anti-aging version. That would be great!
Date published: 2019-03-11
Rated 5 out of 5 by from The only eyeshadow primer I use This is hands-down, the best eyeshadow primer out there and the only one I'll ever use. I get the original, and use it everyday before putting on my UD eyeshadow. It makes my eyeshadow last all day and night. It even lasted through 4 straight hours of sobbing after a break up. I'll always recommend this!
Date published: 2019-02-18
Rated 5 out of 5 by from My go to eye primer Keep coming back to this, I don't bother with any other eye primer! Use the original and anti age sometimes but love Sin as it does double duty as a primer and a shade on my brow bone which speeds up my morning routine.
Date published: 2019-01-09
Rated 5 out of 5 by from great eyeprimer!!! The anti-aging eyeshadow primer has been my first UD purchase ever. d find this awesome little gem!!!!!!!!!!! I have had oily eyelids my whole life (20+ years using makeup). OMG, this stuff is amazing. I am definitely going to be more open to buying UD products going forward. ITS AMAZIIIIING!!!!
Date published: 2019-01-08
Rated 1 out of 5 by from Literally the worst product I've ever used. I've been wearing eyeshadow for ten years. I have tried just about everything you can think of- primer, no primer, concealer, setting spray . . . literally everything. I have, throughout these ten years, been required to wear makeup for ridiculous periods of time with little to no fading or creasing. Last year, I did an eye look for a cheer competition with the Petite Heat pallet and no primer at 7:30 am, and when I got home after 3:00 am the eyeshadow looked almost identical to what it looked like when I first put it on. This week I picked up a new job, and as I must look presentable I grabbed this primer in Eden as I've heard so many good things about it. I thought I could ensure I looked great every day by using this. I came home today after a 9 hour work day and my heart dropped when I looked in the mirror. My eyeshadow is GONE and this is an issue I have literally never had outside of using this product. It moved, creased, and completely came off, one of my clients gasped when they saw me and told me how unusual it was for me to have a bad makeup day. This is the exact same eyeshadow look I wore to a competition that stayed for 18 hours without primer before. I would not recommend this and can't believe I spent $25 to have the worst makeup day of my life.
Date published: 2019-01-05
Rated 5 out of 5 by from best eyeshadow primer ever I have tried many high quality primers and this is by far the best I have ever used. It reduces shadow creasing and fallout with pigments love, love loe
Date published: 2018-12-27
Rated 5 out of 5 by from My HG! By far the best eye primer for oily eyelids! Last all day, no fuss!!
Date published: 2018-12-24
Rated 5 out of 5 by from No More Eye Shadow Without This Primer! I don't even bother putting eye shadow on if this primer hasn't been applied. I have forgotten a few times in the past and there is just no comparison. It glides on easily and provides a good, long lasting foundation for your eye shadow. It's a waste of time using eye shadow if this primer isn't applied first. The pigments will last all day and I have actually gone to bed without removing my eye makeup and it is still going strong the next morning! Other primers just cannot compete.
Date published: 2018-12-23
Rated 5 out of 5 by from My HG Eyeshadow Primer This is my HG primer. I love it so much I have bought some for my friends and family as gifts. I have oily eye lids and this helps keep that away and keep my eyeshadow looking great all day long.
Date published: 2018-11-28
Rated 5 out of 5 by from Loved it! Keeps my eyeliner and mascara on :) This is the only primer that I trust. I've tried other brands, and this is probably the smoothest application that I've experienced so far. Also, my make up stays on! Definitely recommend this :)
Date published: 2018-11-24
Rated 5 out of 5 by from Best Primer Hands Down I've tried every drugstore option there is out there for eyeshadow primers, and this one beats them Every. Single. Time. I've always had trouble keeping my eyeshadow in place more than an hour or two, and this lets me apply my makeup in the morning and forget about it the rest of the day. Highly recommend!
Date published: 2018-11-02
Rated 5 out of 5 by from The best primer I've ever used This makes my eyeshadow go on better and stays put for hours longer than without it.
Date published: 2018-10-23
Rated 5 out of 5 by from UD Eyeshadow base in Freebase is extraordinary! I've been searching for the perfect eye shadow base for a very long time. I have extreme dark circles from allergies. I put that on 1st and then my light cover up over it. I am also using it as a lip base. It makes my lip color stay on forever and it is it's true color!
Date published: 2018-10-09
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