This award-winning, creamy eyeshadow primer ensures your shadow stays vibrant and crease-free all day.
PICK YOUR POTION
Create endless eye looks that last with our not-so-secret weapon, Eyeshadow Primer Potion.
This creamy eye primer keeps your eyeshadow crease-free, your eye color vibrant, and your application smooth. Formulated with polymer technology, this vegan beauty essential serves as the perfect base for your eyeshadow and eyeliner, filling in any surface imperfections and prepping lids for all-day wear.
HOW TO USE:
- Apply just a touch of this formula before your shadow for more vibrant color and crease-free, all-day staying power.
- Mix with your favorite eyeshadow or 24/7 Glide-On Eye Pencil for crease-free, custom cream shadows and liners.
PRIMED & READY
BEAUTY HACK: MAKE EYELINER WITH EYESHADOW PRIMER POTTION
- Start by dabbing Eyeshadow Primer Potion to the back of your hand.
- Add your favorite shadow shade and mix together.
- Magic: Your new favorite cream eyeliner has been created!
partners in crime
Level up your eye look with these essentials.
STEAL THE LOOK
All About Eyeshadow Primer Potion | Make Your Makeup Last
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