Eyeshadow Primer Potion

Eyeshadow Primer Potion is rated 4.6 out of 5 by 3317.
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$24.00

Eyeshadow Primer Potion

Eyeshadow Primer Potion

Eyeshadow Primer Potion is rated 4.6 out of 5 by 3317.
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Product Benefits

This award-winning, creamy eyeshadow primer ensures your shadow stays vibrant and crease-free all day.



Customer favorite
Easy application
Long wear



PICK YOUR POTION

Create endless eye looks that last with our not-so-secret weapon, Eyeshadow Primer Potion.

This creamy eye primer keeps your eyeshadow crease-free, your eye color vibrant, and your application smooth. Formulated with polymer technology, this vegan beauty essential serves as the perfect base for your eyeshadow and eyeliner, filling in any surface imperfections and prepping lids for all-day wear. 

Ingredient callouts:

Vegan

Paraben-free

Cruelty-free


HOW TO USE:

  • Apply just a touch of this formula before your shadow for more vibrant color and crease-free, all-day staying power.
  • Mix with your favorite eyeshadow or 24/7 Glide-On Eye Pencil for crease-free, custom cream shadows and liners.

Full ingredient list
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PRIMED & READY

BEAUTY HACK: MAKE EYELINER WITH EYESHADOW PRIMER POTTION

  1. Start by dabbing Eyeshadow Primer Potion to the back of your hand.
  2. Add your favorite shadow shade and mix together.
  3. Magic: Your new favorite cream eyeliner has been created!

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Eyeshadow Primer Potion
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STEAL THE LOOK

All About Eyeshadow Primer Potion | Make Your Makeup Last

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Rated 5 out of 5 by from Eyeshadow primer potion I have fair skin, and Sin is the perfect color primer for me. It is easy to apply, looks great even on its own, and keeps my eyeshadow from creasing all day!
Date published: 2020-10-20
Rated 5 out of 5 by from Excellent product Love this product. It both brightens my eyes and provides an excellent primer surface for long lasting wear.
Date published: 2020-10-12
Rated 5 out of 5 by from Eyeshadow primer Love , I have oily eye lids and this product keeps my shadow on a whole lot better and longer
Date published: 2020-10-11
Rated 5 out of 5 by from Fantastic! I had been a fan of another company's eyeshadow primer for yeas. However, when I ordered the Ultraviolet Palette from a shopping channel, the Primer came with it. Well I am now a U.D. primer girl instead. The other company's cannot compare to this one. Great product, especially for me who has oily skin near my eyes.
Date published: 2020-10-11
Rated 5 out of 5 by from The best primer! I absolutely swear by Urban Decay primers. I used to buy the anti aging one but decided to give SIN a try. It adds a little shimmer but it still has that super hold and no creasing whatsoever! It makes your shadow pop and holds it all day long. I love it and highly recommend it, I already got my step son one and I'm gonna keep on spreading the word. Thank you Urban Decay for the best primer!
Date published: 2020-10-06
Rated 5 out of 5 by from Fave This is by far my favorite eyeshadow primer on the market. I won’t use anything else.
Date published: 2020-10-03
Rated 5 out of 5 by from My go to Really brings out the color and makes my eyeshadow pop, without having to build up or cake on!
Date published: 2020-10-02
Rated 5 out of 5 by from Great offer for my purchase —keep those coming So glad to see a great offer. As a consumer, paying for shipping is challenging. Especially, when shipping is based on more than what is needed. Thank you!
Date published: 2020-09-30
Rated 5 out of 5 by from Best eye primer out there! I’ve been using the same primer for years and highly highly recommend it. It’s the only primer out there where my eyeshadow doesn’t smudge or smear or even crease up with my oily skin
Date published: 2020-09-30
Rated 5 out of 5 by from Best ever! I have been using Urban Decay primer potion for over 10 years, I've tried ALL the other big brands, Urban Decay is definitely the best!!!! Not only does it last the longest for eye shadow, eye liner, and even brow liner, but it works fantastically well for lip primer!!! I cannot be without it! I can honestly sleep in my eye makeup( yeah, I know I know :) and as long as I don't physically RUB it off, it's still perfect!
Date published: 2020-09-28
Rated 5 out of 5 by from Eyeshadow primer This stuff really works. My eye shadow lady all day with out drying out my eyelids. I love it!
Date published: 2020-09-23
Rated 5 out of 5 by from Perfect primer I have the eyeshadow primer in Sin and Minor Sin. Both are beautiful on their own, or as a base for other eye shadows.
Date published: 2020-09-18
Rated 5 out of 5 by from LOVE THIS!!!! I love how my eyeshadow is more pigmented, it does not crease on me, and it cancels out any discoloration on my eyelids.
Date published: 2020-09-17
Rated 5 out of 5 by from This is a must-have for me Love this. This primer is perfect- now my eye makeup never smudges or "melts off" my oily eyelids anymore. Liner stays put. Plus the subtle shimmer works as a solid stand-alone esp when I don't feel like doing any shadow, makes my eyes 'pop'.
Date published: 2020-09-16
Rated 5 out of 5 by from An old stand by, go to primer. A makeup bag staple An old standard, always good, and gives staying power. The new packaging is good too
Date published: 2020-09-12
Rated 5 out of 5 by from It won't let you down This stuff really works! It keeps my eye shadow from creasing and helps the color stay true until I take it off.
Date published: 2020-09-10
Rated 5 out of 5 by from Love it! Lightweight and my eyeshadow doesn’t fade or smudge.
Date published: 2020-09-03
Rated 5 out of 5 by from This Primer is magic! Goes on so smoothly and evens my skin tone to help the shadow pop. Even after 8 hours at work, it still looks fresh!
Date published: 2020-09-03
Rated 5 out of 5 by from love it - caffeine color Please never discontinue the shade caffeine - it's so amazing and unique to the market!
Date published: 2020-09-03
Rated 5 out of 5 by from Long lasting eyes One of the best eyeshadow primers I have ever tried. Been using this product for years and I haven’t found one better than it.
Date published: 2020-09-02
Rated 5 out of 5 by from Helps colors pop This primer helps keep my eyeshadows from moving everywhere and helps with making the colors pop.
Date published: 2020-08-30
Rated 5 out of 5 by from THE best! The best eyeshadow primer out there! You NEED this!
Date published: 2020-08-29
Rated 5 out of 5 by from Essential for your everyday makeup. Keeps my eyeshadow game strong all night long. Can't not love.
Date published: 2020-08-21
Rated 5 out of 5 by from Sin Primer Love this product, works great! and blends well with other colors.
Date published: 2020-08-19
Rated 5 out of 5 by from Best eye primer I started trying some of the newer over hyped eye primers and my shadow was just not looking good. Went back to ud and living how my eyeshadow has been looking!
Date published: 2020-08-18
Rated 5 out of 5 by from Primer It works wonders. Eye shadow stays in place perfectly.
Date published: 2020-08-18
Rated 5 out of 5 by from Really works! It really works, I even took a nap & my eyeshadow was still intact! The applicator is nice as well.
Date published: 2020-08-12
Rated 5 out of 5 by from Amazing hold! I love wearing eyeshadow again! I have never used anything but regular face primer or concealer as an eye shadow primer and within a couple hours I always had creases and caked up eyeshadow. My allergies make my eyes water so all my eye makeup would disappear or be uneven. THIS eyeshadow primer is absolutely amazing (when applied properly). It holds my eyeshadow in place with no running, smearing or smudging regardless of what i put it through. Went out on the boat the other day and my eyeshadow didn't budge. 10 hours later it was still as perfect as when i first applied it. Absolutely mind blowing after all these years of touch ups every hour or just plain giving up and wiping it all off. Urban decay has got their formula perfect. Thank you! I enjoy wearing make-up again.
Date published: 2020-08-10
Rated 5 out of 5 by from Very recommend Beautiful design, beautiful color, the price very well everything is beautiful and very beautiful.
Date published: 2020-08-10
Rated 5 out of 5 by from Great texture & hold love the soft texture and is great at holding the colors
Date published: 2020-08-08
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