Eyeshadow is used to express your personality. We have different eyeshadow makeup products for every mood, from matte eyeshadow for everyday wear to sparkly and shimmer eyeshadow for more dramatic moments. Start with one of our versatile eyeshadow palettes, like Naked3 and Naked Reloaded. Each naked palette comes with 12 shades, letting you experiment and play with different colors and techniques.