Eyeshadow is used to express your personality. We have different eyeshadow makeup products for every mood, from matte eyeshadow for everyday wear to sparkly and shimmer eyeshadow for more dramatic moments. Start with one of our versatile eyeshadow palettes, like Naked3 and Naked Reloaded. Each naked palette comes with 12 shades, letting you experiment and play with different colors and techniques.

Eyeshadow comes in multiple forms—the most basic being powder. You can get this from our Eyeshadow Singles and Eyeshadow Palettes. There are also cream, gel, and liquid eyeshadows, which give you flexibility of application and more options when it comes to creating a variety of looks. You can actually use our All Nighter Makeup Setting Spray to turn any of our powder eyeshadows into a liquid shadow or liner—it’s like magic. We also love mixing some 24/7 Glide-On Eye Pencil or any of our Eyeshadows with Eyeshadow Primer Potion to create a cream eyeshadow or liner.

In addition to brightening, lightening, and enlarging, eyeshadow also “shadows” the eyes, just like contour does for your face!.

Great question! We will just say that Urban Decay’s Naked Palette (ahem) is the #1 selling eyeshadow palette!

Depending on the formula, eyeshadows can contain Talc, Kaolin clay, and Mica (for shimmer). For best results, check the specific ingredients of your eyeshadow before applying.

A great way to keep your eyeshadow looking more vibrant and crease-free is using an efficacious eye primer for all-day wear.

Urban Decay Eyeshadow comes in multiple forms—the most famous is our powder eyeshadow. You can get this from our eyeshadow singles and eyeshadow palettes. There are also cream, gel, and liquid shadows, which give you flexibility in application and more options for creating various eyeshadow looks. Our 24/7 Shadow Stick is the cream eyeshadow stick of your dreams, and our Heavy Metal Glitter Eyeliner can double as a liquid eyeshadow or eyeshadow topper. You can always use our All-Nighter Makeup Setting Spray to turn any of our powder eyeshadows into a liquid eyeshadow or eyeliner—it’s like magic. We also love mixing some 24/7 Glide-On Eye Pencil or any of our eyeshadows with Eyeshadow Primer Potion to create a cream eyeshadow or liner.

The best way to start using eyeshadow is just to start. First, use a primer [Eyeshadow Primer Potion], then apply color as you see fit. Don’t be afraid to experiment! Discover Makeup Tutorials from Our Beauty Experts.

Eyeshadow primarily consists of color pigments, but it varies based on the formula. Check the ingredients to learn more.

Yes! Color correct and contour using eyeshadow to help combat dark circles. Discover Makeup Tutorials from Our Beauty Experts.

There are no rules! Your eyeshadow can match your clothes or eyes—see what colors make you happy and go for it! Our 12-shade Naked Palettes give you many options for versatile looks.

Brushes are ideal for applying eyeshadow because they allow for the most control, whether you want to pack on color or blend out your edges!

Despite us all being guilty of having at least one old Naked palette in our makeup bag —which you can replace with the Naked Reloaded Eyeshadow Palette—eyeshadow is best for 24 months. Check the packaging for the icon that indicates how long a product is suitable for after opening.