We recommend using Eyeshadow Primer Potion before eyeshadow to ensure an even, smooth application and color that lasts all day. Use a brush with your eyeshadow and always blend, blend, blend—choose from our UD Pro Eyeshadow Brushesto get the best application and looks. A fluffy brush, like our Iconic Eyeshadow Brush, is great for laying down all-over color on the lid, while a more tapered brush lets you spotlight areas and focus on more precise definition.
To get started with our eyeshadow palettes, we recommend any of our Naked Eyeshadow Palettes, particularly the bestselling Naked3 Palette and the universally flattering Naked Reloaded.