We recommend using Eyeshadow Primer Potion before eyeshadow to ensure an even, smooth application and color that lasts all day. Use a brush with your eyeshadow and always blend, blend, blend—choose from our UD Pro Eyeshadow Brushesto get the best application and looks. A fluffy brush, like our Iconic Eyeshadow Brush, is great for laying down all-over color on the lid, while a more tapered brush lets you spotlight areas and focus on more precise definition.

To get started with our eyeshadow palettes, we recommend any of our Naked Eyeshadow Palettes, particularly the bestselling Naked3 Palette and the universally flattering Naked Reloaded.

We don’t rank our eyeshadow palettes, but we do believe there’s a perfect Naked Eyeshadow Palette for everyone. It all comes down to what colors you’re naturally drawn to and what kind of look you want to create. Plus, the 12-pan Naked Palettes are super versatile due to their color range.

The newest addition to our Naked family is the Naked Ultraviolet Eyeshadow Palette, which challenges the idea of neutrals with versatile purple shades that anyone can wear. It’s got everything from peachy mattes and lavender to deep plums and a shifty holographic shade that transforms every shadow you top it with.

Spoil yourself with Naked Honey Eyeshadow Palette and its decadent golden neutrals, ranging from classic gold to rich ambers and deep chocolates. These warm tones look good on every skin tone and eye shape.

Each of our Naked Eyeshadow Palette are a 12-pan lineup of curated colors that all go together, so it’s really easy to create versatile eye looks with any of them. If you’re an eyeshadow beginner, Naked2 Basics is a mini palette with six taupe neutrals that range from nude-pink to deep, smoky shades. It’s ideal for a neutral matte eye and looks good on a range of skin tones.

We also recommend our bestselling Naked3 Eyeshadow Palette, which features rose-gold neutrals perfect for every day.

Matte eyeshadows are great for laying down color, shaping, and defining the eye. You can also use them as an all-over base color to build up dimension. Shimmer eyeshadows are versatile in that you can use them to accent the eye. Use shimmers to add a pop of color to highlight your inner corners or the center of the lid for a spotlight eye. Always prep your lids with Eyeshadow Primer Potion first to ensure vibrant, crease-free color that lasts all day. You can even mix your favorite power eyeshadows with Eyeshadow Primer Potion to make a cream eyeshadow or liner.

Check out our YouTube and Instagram for eyeshadow tutorials and inspiration.

Glitter eyeshadows are so versatile—we feature shadows with micro-sparkle and glitter shift in our Naked Eyeshadow Palettes. You can also find glittery shades of our Moondust Eyeshadow Singles, which give you major glitter minus the fallout. You use them like any other eyeshadows! We don’t believe in rules at Urban Decay, so feel free to experiment with a little or a lot of glitter. You can add a bit of glitter to the inner corners of your eyes to make them pop or add them to the center of the lid to accent a bold eye. We also like using them to line the lower or upper lash line.

When it comes to eyeshadow, we always recommend prepping your lids first with Eyeshadow Primer Potion for vibrant, crease-free color that lasts all day. It also gives glitter shadow something to grip, so you minimize fallout.

Check out our YouTube and Instagram for glitter eyeshadow tutorials and inspiration.

At Urban Decay, we believe wearing eyeshadow is a way to express your personality. We have different products for every mood, from neutral mattes and satins for everyday to super-shimmery and glittery eyeshadows for more dramatic moments. If you’re just getting started with eyeshadow, we recommend one of our versatile palettes, like Naked Cherry and Naked Reloaded. Each comes with 12 shades, which will let you experiment and play with different colors and techniques.

Check out our YouTube and Instagram for eyeshadow tricks, tutorials, and inspiration.

An eyeshadow palette is a curated mix of different eyeshadow colors. They can tell an overall color story or be inspired by a person, place, or theme, among many other combinations. It generally consists powder that’s made up of color pigments, but it totally varies based on the formula. Explore our Naked Eyeshadow Palettes to learn more and check out our YouTube and Instagram for eyeshadow tricks, tutorials, and inspiration.

Our Naked Eyeshadow Palettes have different shadows for every mood, from neutral mattes and satins for everyday to super-shimmery and glittery eyeshadows for more dramatic moments. If you’re just getting started with eyeshadow, we recommend one of our versatile palettes, like Naked3 (rose neutrals) and Naked Cherry (cherry neutrals).

Check out our YouTube and Instagram for Naked Palette tutorials, tips and inspiration.

Naked Heat is a 12-pan palette with a versatile range of warm-toned eyeshadow shades that'll create looks that are FIRE! This smokin' eyeshadow palette includes warm browns, burnt oranges, and rich siennas. Each shade delivers velvety texture, richly pigmented color, and optimal blendability. We love using the matte shadows to contour the eye and then adding metallics for a hit of amber heat.

Check out our YouTube and Instagram for Naked Heat Eyeshadow Palette tutorials and tips.

You can use a pressed pigment the same way you’d use any eyeshadow. While eyeshadows are made of pigments and binders that create a velvety smooth formula that blends easily, pressed pigments are exactly what they’re called—actual pigments pressed into the pan. Since there aren’t often extra ingredients added to them, you can get super-vibrant colors like the electric neons featured in our Wired Pressed Pigment Palette. The Wired Palette is divided into two sections, so you know which shades you can use on the eye.

Whether you’re using eyeshadow or pressed pigment for your eye look, we always recommend prepping your lids with Eyeshadow Primer Potion first to ensure vibrant, crease-free color that lasts all day. Plus, Primer Potion really gives pressed pigment something to stick to. Since pressed pigments are so fully pigmented, we recommend using a small, densely packed brush to tap and pat them onto the eye area (versus a fluffy blending brush, which will diffuse the pigment).

We always recommend using Eyeshadow Primer Potion before applying shadow for a professional, longwear finish that’s crease-free and lasts all day. For eyeshadow, you can’t go wrong with one of our versatile Naked Palettes—Naked3 Eyeshadow Palette and Naked Reloaded Eyeshadow Palette are perfect for beginners. With each 12-pan palette, we’ve curated a range of shades that all play well with each other. Plus, all Naked eyeshadows are known for their signature velvety feel, intense color payoff, and super-blendable texture.

Check out our YouTube and Instagram for eyeshadow tutorials, tips, and inspiration.

The Naked Cherry Eyeshadow Palette is our spin on cherry neutrals that are more tart than sweet. Shimmery pinks, warm peaches, and deep burgundies create versatile looks—from a sheer wash of color to a smoky, bold spotlight eye. We always recommend using Naked Palettes with Eyeshadow Primer Potion. Prep your lids before applying shadow to ensure vibrant, crease-free color that lasts all day.

Check out our YouTube and Instagram for Naked Cherry tutorials, tips, and inspiration.

It’s not a popularity contest...but if it was, the Naked3 Eyeshadow Palette is our #1 bestselling Naked Palette so far. Its rose neutrals and shimmering pink shades are perfect for everyday looks and are incredibly versatile for different skin tones. Always, always prep your eyelids with Eyeshadow Primer Potion before applying eyeshadow for more vibrant, crease-free color that lasts all day.