Self-Adjusting Complexion Primer


Rating 4.7 of 5 83 reviews


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Product description

Your boyfriend doesn’t always “get” you. Your parents still don’t understand why you majored in liberal arts instead of business. Why should YOU be the one who always has to adapt to please everyone else? Enter our Self-Adjusting Complexion Primer. This color-correcting formula features encapsulated pigments that actually adjust to your skin tone. Self-Adjusting Complexion Primer creates the perfect soft-focus effect so flaws seem to disappear and makes your makeup last all day.

Blend your way to perfectly blurred skin! Micro-encapsulated beads of pigment are suspended in the formula and burst on your skin, adapting to your skin tone as you apply. This high-tech formula even fills in fine lines, minimizes pores and controls shine. Lightweight yet velvety, Self-Adjusting Complexion Primer dries down to a beautifully perfected matte finish. And when you see how much more smoothly your makeup goes on, you’ll be hooked!

In a clinical study of Self-Adjusting Complexion Primer, immediately after use:*

• 100% of participants had a noticeable soft-focus effect.
• 100% had a reduction in pore visibility.
• 100% had more even-toned skin.
• 100% had smoother-looking skin.

*Based on clinical grading in a 31-person study.

Self-Adjusting Complexion Primer comes in a luxurious clear bottle with a metallized gunmetal cap and base. We even equipped the bottle with an airless pump—so it’s easy to get out every last bit of product.

Urban Decay is 100% cruelty-free.

Fill Weight: 28 ml / 0.95 fl oz

Pro Tips

Before applying foundation or powder, smooth Self-Adjusting Complexion Primer onto skin until completely blended out. Tip: Smooth one pump onto skin and blend just until you achieve the perfect tone for your skin. The formula releases more pigment the longer you blend; once you achieve your perfect match, you’re done. Self-Adjusting Complexion Primer perfects and smoothes so well, you’ll be tempted to wear it alone! For added benefits, prep skin with B6 Complexion Prep Priming Spray to even out skin tone, absorb oil and reduce shine, then apply Self-Adjusting Complexion Primer. Have oily skin? For the perfect shine-free complexion, press a little De-Slick Complexion Primer on the areas of your skin that tend to get shiny, like the forehead, nose and chin.


Isododecane, Dimethicone, Dimethicone Crosspolymer, Synthetic Fluorphlogopite, Aluminum Starch Octenylsuccinate, Polyester-1, Aqua / Water, Silica Dimethyl Silylate, Methicone, Ethylhexylglycerin, Tocopherol.[+/- (May Contain/Peut contenir): CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, Mica].


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Self-Adjusting Complexion Primer is rated 4.7 out of 5 by 83.
Rated 5 out of 5 by from Best new product from UD since Ozone lip primer! Initially I gifted Self Adjusting Complexion Primer, along with B6 to my sister who has rosacea and sensitive skin. Her results matched claims of less foundation needed, makeup lasting without using setting spray, although she felt the B6 was drying except in T-zone. I then purchased same Complexion Primer for myself along with travel size Quick Fix. Both products perform "as advertised". Primer creates a balanced and blended face resulting in lessened need for concealer and foundation. Final texture is smooth, not sticky at all. I'm also using less finish powder. Self adjusting Complexion Primer is a winner for me!
Date published: 2017-02-02
Rated 5 out of 5 by from Gift from god!!! I have VERY red skin on my cheeks and chin, and I WAS using Make Up Forever's redness correcting primer for it, but that made my face pale and made my skin feel chalky. But this product? Oh, Lord! I applied a little bit (after the prep spray and moisturizer) and I swear I could have walked out of my house without anyone knowing I hadn't completed my makeup routine! My redness was completely gone, my skin tone even for once, AND my face felt great! There was none of the chalkiness of my last primer, none of the paleness, and my foundation went on so much more smoothly. I feel like this product was a literal gift from above, and I will never use anything else!
Date published: 2017-06-22
Rated 5 out of 5 by from 1st time reviewer I have to admit I bought this based on the name of it, "self-adjusting" intrigued me. When it showed up and I saw the color of it, I was worried. It was white/grey. Then I put it on my face, and as I applied it it felt like I had skin made of silk, and ever better, it worked just like it said. The primer even covered/blurred old acne scars, a regular scar, and a few other blemishes I had. It also lasted. I have never reviewed a product before, and I am no beginner when it comes to products or primers. I have tried them all from drugstore to high end primers. This one is my new favorite.
Date published: 2017-04-01
Rated 5 out of 5 by from I almost didn't need foundation! When I saw in the description that this foundation pretty much does everything but sit up and bark, I decided to take a leap of faith and buy it. It came in the mail today, and I am in love! It covered my pores, blended into my skin (it shows up white at first, but it blends out so don't panic), and made my usually oily skin feel fantastic. After roughly 8 hours of wear, in the humid air of Florida and on my normally oily face, it was beginning to show shine, but very little cake effect - if any. That was without a setting spray and maybe one touch-up. This primer parred the hole.
Date published: 2017-01-14
Rated 3 out of 5 by from Easy to use but pills up After reading the results your supposed to get from this, I purchased it right away. It does go on smoothly, blurs minor problems. However, if you use serums and a moisturizer first, this tends to pill badly. I have to use a damp washcloth to brush off the pilled product. I did not see any pigment with blending this, it gave a white cast to my light olive complexion. It also made my face too matte. Will try it again without using serums first. If I have the same problem, I will not purchase it again. I have never had this problem with other primers.
Date published: 2017-01-07
Rated 5 out of 5 by from Wow! I am loving this product. I actually just received it, it's consistency is that of a mousse and the color is milky white with pearls. It applies super easy and dries down to the matte finish almost instantly. I love that it is self-adjusting! No color correction needed. I feel like that can just be another lengthy step. Has worn for 12 hours nicely with a shot of all-nighter over it. Super great product and UD is now making a face primer, boo yah!
Date published: 2016-12-30
Rated 4 out of 5 by from Works great for light coverage. I am not in love with this product as a primer. I've tried it with various foundations and some it holds better than others, I have found it has better staying power with matte foundations. However, this product has become my holy grail for days I do not feel like doing a full face of foundation. I can quickly apply this and swipe on some mascara and be good to go for the day. I have some redness that comes through on my skin and this product helps to even my skin tone to where I do not need foundation. I would not purchase this product again as a primer but I would purchase it for light coverage on its own.
Date published: 2017-05-02
Rated 5 out of 5 by from Best primer ever!!! I bought this primer to go along with the all nighter foundation, (I'm in the shade 4.5) and let me just say... this is the best primer I've ever used! It made the foundation go on so smooth and blurred out any discoloration or flaws I had on my face. I tend to have a little redness around my cheeks, but this primer eliminated it on the spot! It dried down matte and made my skin look like a doll! I was so amazed! This will definitely be a repurchase, and may even be a new holy grail product!
Date published: 2017-01-05
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