Self-Adjusting Complexion Primer


Self-Adjusting Complexion Primer is rated 4.7 out of 5 by 97.
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Product description

Your boyfriend doesn’t always “get” you. Your parents still don’t understand why you majored in liberal arts instead of business. Why should YOU be the one who always has to adapt to please everyone else? Enter our Self-Adjusting Complexion Primer. This color-correcting formula features encapsulated pigments that actually adjust to your skin tone. Self-Adjusting Complexion Primer creates the perfect soft-focus effect so flaws seem to disappear and makes your makeup last all day.

Blend your way to perfectly blurred skin! Micro-encapsulated beads of pigment are suspended in the formula and burst on your skin, adapting to your skin tone as you apply. This high-tech formula even fills in fine lines, minimizes pores and controls shine. Lightweight yet velvety, Self-Adjusting Complexion Primer dries down to a beautifully perfected matte finish. And when you see how much more smoothly your makeup goes on, you’ll be hooked!

In a clinical study of Self-Adjusting Complexion Primer, immediately after use:*

• 100% of participants had a noticeable soft-focus effect.
• 100% had a reduction in pore visibility.
• 100% had more even-toned skin.
• 100% had smoother-looking skin.

*Based on clinical grading in a 31-person study.

Self-Adjusting Complexion Primer comes in a luxurious clear bottle with a metallized gunmetal cap and base. We even equipped the bottle with an airless pump—so it’s easy to get out every last bit of product.

Urban Decay is 100% cruelty-free.

Fill Weight: 28 ml / 0.95 fl oz

Pro Tips

Before applying foundation or powder, smooth Self-Adjusting Complexion Primer onto skin until completely blended out. Tip: Smooth one pump onto skin and blend just until you achieve the perfect tone for your skin. The formula releases more pigment the longer you blend; once you achieve your perfect match, you’re done. Self-Adjusting Complexion Primer perfects and smoothes so well, you’ll be tempted to wear it alone! For added benefits, prep skin with B6 Complexion Prep Priming Spray to even out skin tone, absorb oil and reduce shine, then apply Self-Adjusting Complexion Primer. Have oily skin? For the perfect shine-free complexion, press a little De-Slick Complexion Primer on the areas of your skin that tend to get shiny, like the forehead, nose and chin.


Isododecane, Dimethicone, Dimethicone Crosspolymer, Synthetic Fluorphlogopite, Aluminum Starch Octenylsuccinate, Polyester-1, Aqua / Water, Silica Dimethyl Silylate, Methicone, Ethylhexylglycerin, Tocopherol.[+/- (May Contain/Peut contenir): CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, Mica].


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Rated 5 out of 5 by from Love it I’ve tried many other primers and I keep coming back to this one. I can wear it as a primer or alone.
Date published: 2019-05-23
Rated 3 out of 5 by from I once loved this product. Not so sure anymore. I've used this product for a very long time. The last bottle I purchased is very different from any others. The formula is much thinner/runnier and it does not work as well. I emailed customer service to provide feedback & ask if the product had been changed. The response I received did not answer my question or even acknowledge my simply provided return instructions. Very disappointing.
Date published: 2019-05-11
Rated 5 out of 5 by from UD: PLEASE NEVER DISCONTINUE!! This product is not only the best product I've ever used from Urban Decay, but I would go as far to say that it's the best skin product I have ever used.... ever (and that's saying a lot because I'm obsessed with skincare). Literally a saving grace and I can't live without this primer. I have oily/combo skin, huge pores, lots of redness and inflammation — this product literally erases all my problems!! I used to never leave the house without foundation because I was so ashamed of my skin; with this product, even though it's a primer, it makes my skin look so good that I often don't even put foundation over it! I just put the primer on and go out. It completely smooths my skin over and gives it a lovely complexion and glow. I recommend this to EVERYONE* * (except not sure about my friends with melanin, because this primer does whiten your skin a lot, especially as the product gets older. I'm a pale human so that works for me) THAT SAID: my deep request to Urban Decay is that you never get rid of this product. It's literally the best one out of all your primers. Recently Sephora stopped carrying the "self-adjusting" primer and I don't understand why??? It's made getting this product so difficult, but still worth it. Nothing else works as well for me. Would love if we could buy this through a retailer (Ulta or Sephora) or on Amazon.
Date published: 2019-04-19
Rated 4 out of 5 by from Not matte nor is it very matte since it made my face greasy in only 3 hr.
Date published: 2019-03-23
Rated 5 out of 5 by from works like magic I have a very red complexion and have never found any product that covers so naturally. The product feels like silk going on, very easy to apply. Works with or without foundation
Date published: 2019-01-31
Rated 5 out of 5 by from Love it!!!! I love this primer. It helps control my oil. I will continue to buy it.
Date published: 2019-01-04
Rated 5 out of 5 by from Eliminates redness I love the way this product eliminates redness from areas around my nose, and evens out my complexion all over.
Date published: 2018-12-27
Rated 3 out of 5 by from Excellent product, just not for me. This appears to be an amazing primer, my skin just doesnt like it. It immediately smooths and evens skin tone. Its soft and gentle on the skin too. However I have large pores and oily skin and should have stuck with the optical illusion primer. It just works better for my skin type.
Date published: 2018-12-15
  • y_2019, m_5, d_24, h_19
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.12
  • cp_1, bvpage1
  • co_hasreviews, tv_11, tr_86
  • loc_en_US, sid_ud809, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_urbandecay
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getReviews, 41ms
  • reviews, product

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