Eyelash Primer
Subversion is rated 4.7 out of 5 by 227.
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Urban Decay Subversion Lash Primer is a lash-softening and conditioning whipped mascara primer that ... Read more



Eyelash Primer

Lash Primer
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Urban Decay Subversion Lash Primer is a lash-softening and conditioning whipped mascara primer that prepares lashes for ultimate length and volume during mascara application.

This creamy eyelash primer coats lashes from root to tip for a lash-thickening effect creating a dramatic eyelash look. Made with protective panthenol and conditioning Vitamin E, this mascara primer strengthens your natural lashes for the perfect wide-eyed mascara look.

Highlighted Ingredients:
- Panthenol: Nourishes your natural lashes.
- Vitamin E: Protects and conditions your natural lashes.
Subversion Mascara is paraben-free and fragrance-free.

Urban Decay is 100% cruelty-free.

Prep your lashes with Subversion Lash Primer then layer on Lash Freak Mascara for extra freaky volume.

Try Subversion Lash Primer under Perversion Mascara for a more natural but noticeable mascara look.

Aqua (Water/Eau), C18-36 Acid Triglyceride, Synthetic Wax, Myristic Acid, Stearic Acid, Bis-Diglyceryl Polyacyladipate-2, Butylene Glycol, Copernicia Cerifera (Carnauba) Wax (Cera Carnauba/Cire de Carnuba), Glyceryl Stearate, Cera Alba (Beeswax/Cire D'abeille), Tromethamine, Phenoxyethanol, Hydroxyethylcellulose, Xanthan Gum, Caprylyl Glycol, Hydrogenated Lecithin,Euphorbia Cerifera (Candelilla) Wax (Candelilla Cera/Cire de Candelilla), Simethicone, Hexylene Glycol, Sodium Dehydroacetate, Disodium EDTA, Tocopheryl Acetate, Tocopherol, Ascorbyl Palmitate, Panthenol.
Rated 5 out of 5 by from A little bit clumpy, but... this primer has done wonders for me. I wear waterproof mascara, and this helps it to remove it at the end of the day. I have thin, short, sparse lashes, but do not like to wear falsies on a daily basis. Using this primer, which, I agree, is a bit clumpy, I can get lashes that show up. I usually curl my lashes, apply this primer, fill in my eyebrows, then apply my mascara. I think that letting it sit for a minute or two actually helps it. I think it pulls too much on the wand, so I usually have to wipe some back into the tube, and while it sounds like I would hate it, the formula makes up for all the complaints. It's not perfect, but this primer does a great job.
Date published: 2016-09-01
Rated 5 out of 5 by from Wow! I just love this stuff! It makes the Perversion mascara go on like silk, and remove easily when the day is done. And ladies, if you have another mascara, that you aren't so crazy about, but hate to throw out because it's brand new, try using this prime under it. I have another brand of mascara that was great the first couple of times I used it but got dry very quickly. Using the Subversion made it go on like new (still not as good as Perversion though). It also seems to lengthen my lashes, or is it just that I get better mascara coverage?
Date published: 2014-11-30
Rated 5 out of 5 by from amazing I used a lash primer a VERY long time ago, at least 20 years, and I recall I only used it once. My memory of it isn't good ! I was a little hesitant with this primer, but it is wonderful! It is creamy and applies easily. It really does help the mascara look fuller and thicker. I used it on my right eye under mascara and only mascara on my left eye. What a difference! I love it! VERY worth the money!
Date published: 2014-09-12
Rated 5 out of 5 by from Bought a seperate one just because its THAT good. Even though I have like four of the samples, since the mascara I can't do without - I HAD to buy a full sized. I have my 'run errands face' (you know, the fast one), and this is actually on it. Partly because I can put on my Perversion (and I've used it with other mascaras too, makes them better, but Perversion is still...way better) - it can be put on then your mascara can be put on before it totally dries. THAT is a big difference. It's right, and normally its a gimmick - normally, lash primers are just another layer that had we taken the time with the mascara, we'd have gotten that. But this, really does condition my eyelashes. I do NOT use it on my lower lashes and neither does my mom, as we have curly lower lashes and it seems to keep the mascara wet a bit longer and we get impatient. If I'm doing a full face / going out? I do two coats of this, let it dry a bit more and do lower lashes. I get this smooth lacquer like finish. MIracle? No. Game changer - lil bit. On my short list of 'musts' - yep! (By the way, I've slowly changed over from another brand to UD because the quality is so much better on shadows, liners, and mascaras, and they have face-sprays that .... unbelievable. My list of what I wear is below.)
Date published: 2014-09-04
Rated 5 out of 5 by from Amazing Amazing, no clump, love the way it lengthens and thickens my lashes, highly recommend. The best primer I've ever used!
Date published: 2014-07-30
Rated 5 out of 5 by from Visible Length When putting this product on, you can see little white ends on your lashes that weren't there before. Once you apply mascara they look like part of your eyelashes and make them look about 2x as long. Absolutely love this. As long as you don't let this fry before applying mascara, it makes it amazingly easy to comb through them. Always get tons of complements. It's a must have
Date published: 2014-10-04
Rated 5 out of 5 by from I No Longer Have to Layer 3 Different Mascaras!! Once I hit my 30's my once long and thick eyelashes started to fall out. In order to define my eyes and not resort to obnoxious false eyelashes I started layering 3 different mascaras. With Subversion, I no longer have to do that: it lengthens my eyelashes, makes them stronger, and I can put on two coats of one type of mascara and it nearly makes my eyelashes look like falsies. It's incredible, I'm truly grateful for this products. Other brands claim they can make you have lush full lashes with their primers( Lancome makes Dificils which I have tried and it was junk, into the trash it went), but none compare to this one. You can't use too much of it though, for it goes on white, and if you miss a lash or two with your daily mascara, the white bits stick out like a sore thumb.
Date published: 2016-03-31
Rated 5 out of 5 by from Must have for great lashes! I had no idea how much I needed this primer in my life! Subversion has made my lashes healthier than they have been in a long time, and it makes absolutely any mascara better. My lashes seem to be more dense than before, and I am sure it has to do with being protected from daily mascara use by Subversion. I absolutely have to have it now! I wouldn't mind if it came in different colors, though. Some mascaras are not as deeply pigmented as others, so the white can tone it down a bit if it's not a good brand.
Date published: 2016-09-29
Rated 5 out of 5 by from This product works like a charm! I received Subversion in a sample size a few years ago and I've been obsessed with it ever since! My eyelashes aren't very thick or long on their own, but using Subversion with my mascara definitely gives them a noticeable boost for me. I've used this with the Perversion, Cannonball, and Troublemaker mascaras from UD. Before this I was using the NYX Cosmetics lash primer, so there's definitely a price difference, but I feel like this is one of those "you get what you pay for" situations because my eyelashes seem a lot more healthy (if that makes sense) since switching to Urban Decay.
Date published: 2018-03-23
Rated 2 out of 5 by from Love lash primer NOT this one Not at all thrilled with this primer. Although I love love love UD mascara, except for the perversion. This brand of primer doesn't allow my eyelashes to remain curled and definitely climbs and isn't a good foundation for my mascara. I wanted to love it, really I did because I LOVE UD
Date published: 2015-01-26
Rated 5 out of 5 by from my first mascara primer I had never used a mascara primer until subversion, I never saw the point. But this gives the perfect base for mascara application! Definitely adds volume to the Perversion mascara, and I love that it is full of nutrients for the lashes. I am addicted to primer!
Date published: 2014-08-26
Rated 5 out of 5 by from Amazing!!! This product is amazing!! I will def. be repurchasing this product over and over again. I use this before I put on any brand of mascara and it just makes the mascara that much better. I don't wear falsies, but applying this to the lashes before a great mascara gives the look of amazing full and long lashes. This is def. worth the price.
Date published: 2015-01-21
Rated 5 out of 5 by from Makes mascara easier to apply while nourishing lashes This primer has delivered on its promise...longer, stronger lashes! Not only does it make my lashes look/feel healthier, it makes my mascara easier to apply. The mascara glides right on after a single fresh swipe of primer. My only critique is the white color, which is common to mascara primers, so it’s not really a critique of this particular product. If the mascara doesn’t entirely cover the area where the primer was applied, then a creamy white residue can (barely) be seen.
Date published: 2018-06-27
Rated 2 out of 5 by from Clumpy lashes. No bueno. I received a nice-sized sample of this product and although I never saw the need for a mascara primer, Urban Decay products rarely fail me. Unfortunately this was not a good fit. It went on pretty heavy out of the tube, so by the time I put my mascara on over it, the effect was...a little scary. Big clumpy lashes, more befitting a 20-something punk look - which is not a bad thing if you're a 20-something. Perversion mascara is fine by itself; I found no benefit using the primer.
Date published: 2016-01-27
Rated 5 out of 5 by from Only Lash Primer I have EVER liked. Previously when I have bought a lash primer, they made my eyes irritated and made my lashes clump. I've tried A LOT. This one really accentuated my lashes and allows the Perversion mascara to really bring out the length of my lashes. It also help the mascara to not rub off underneath my eyes which is HUGE cause all mascaras do that to me and it's annoying.
Date published: 2015-09-26
Rated 2 out of 5 by from Very hard to put on evenly - clumpy I really expected better from this product. When I pulled out the wand it came out clumpy, and I had to work very hard to get all the clumps out so my lashes were coated evenly. I did not like it at all and returned it.
Date published: 2014-12-30
Rated 1 out of 5 by from Didn't care for it This probably is not a bad product, but I didn't care for it. I mainly ordered it because I thought it would help with the application of the perversion mascara which I find to be somewhat thin. After trying this out, it was absolutely no help. My lashes are naturally quite long and thick but applying the mascara made them stick together and look sparse. The primer to me is an unnecessary step. I returned it. The mascara I kept but will use an older mascara of mine underneath as a "primer" to help with the thinner formula of the perversion mascara and I will not repurchase that in the future.
Date published: 2017-05-10
Rated 5 out of 5 by from I guess you DO NEED mascara primer... It took me a while to buy into primer for my face, so when I saw a primer for lashes I thought “wow, now there’s a gimmick!” And I quickly dismissed it cuz it’s just silly to think of priming eyelashes. But when I put on mascara and my lashes liked to stick together and were barely noticeable, I decided to try primer. Wow! I wish I hadn’t been so stubborn! This primer is a MUST HAVE! My lashes are separated and full bodied and longer. I don’t do falsies, and now I know I don’t need them, because my thin, sparse lashes are full and thick and beautiful. This primer is a total necessity!!
Date published: 2017-12-23
Rated 5 out of 5 by from Love it!!!! I tried another brand of eyelash primer and I really hated because, it made my lashes clump together. So when I saw this primer with mascara for twenty dollars, I figured sure I will try. I can honestly say that I loved it. Didn't clump like the other one I tried before, and it actually did make my lashes look longer and fuller. I will for sure be buying this again.
Date published: 2015-09-06
Rated 4 out of 5 by from Better than expected, highly recommended Was skeptical at first, but it works better than expected. Tried it with both the UD perversion mascara and the Benefit roller lash mascara and worked wonders. Both of these mascaras would smear easily in an instant but thanks to this primer that doesn't happen anymore. I've tried it for over a week everyday at work and it worked. My only wish is that the wand wasn't so average considering the price of the product. The wand is like anything you could get at drug store. Also have to be careful and wipe off excess product from tube otherwise it'll be too much to apply at once. Don't think it makes my lashes look any thicker but it at least it makes my mascaras more long-lasting. If it was cheaper I'd buy more.
Date published: 2017-02-05
Rated 3 out of 5 by from Too Much Product! I will say this, it really does the job in adding additional volume to your lashes. Unfortunately, the wand picks up gobs and gobs of product, making me look like I have about four eyelashes. I can make it work by lightly wiping the wand off on a tissue but I hate to do that because I don't like wasting product.
Date published: 2015-09-04
Rated 5 out of 5 by from Love it!!!!! So I was skeptical at first because I had read a review that said it would make you look like you were wearing false eyelashes. I bought it anyway and OMG!!! They were right! I had a ton of people notice my eyes! Even my dad commented on them! I am so buying more of this!!! Definitely a must for my makeup bag!!
Date published: 2015-07-30
Rated 5 out of 5 by from It's so amazing! I LOVE THIS PRODUCT! I have been hearing good things about this primer, so I thought I'd give it a whirl...and it's a life changer! I tried this under my usual mascara, and I've noticed that my lashes look a lot longer, and it also prevents clumping! I can't live without this anymore, great job UD!
Date published: 2014-10-27
Rated 5 out of 5 by from First Mascara Primer I bought this mascara primer after doing a make over at my Sephora store... I loved the way it made my eyelashes look more.... what's the word... "BAM" Love this primer with the Perversion Mascara! It's a must buy.
Date published: 2014-12-31
Rated 5 out of 5 by from OMG LASHES I was a bit worried about this product at first, I remember being in high school and using the el-cheapo dual mascara (you know, the one that had one end that was white and one end that was black?) - which would literally fall off of my lashes in clumps. Yikes. I stayed away from primer for years because of that, and oh how I wish I hadn't!! This primer goes on easy, and is AMAZING. I was using Perversion mascara already, and when I added this primer to it - my lashes seriously almost DOUBLED in length!! I was blown away. Never again will I doubt UD!
Date published: 2017-04-20
Rated 5 out of 5 by from Better than I was expecting This product has really surprised me! I have used eyelash primers in the past and was quite disappointed. UD doesn't disappoint with this primer. I like how Subversion separates each lash and really grasps the Perversion mascara when I apply it. I like how it helps to define each lash when I apply my mascara. I think this should come in a 2 pack like Perversion mascara does too. You can't have too much of a good thing!
Date published: 2015-09-05
Rated 3 out of 5 by from Can't get over the clumps Not my favorite lash primer, though I had high hopes after reading the other reviews. I find it is too clumpy and thus it is difficult to cover with mascara. I usually end up with white flecks in my eyelashes that I have to pick off with my fingers. I have tried removing excess product from the brush before applying and it helps but does not totally alleviate the issue. I will be exploring other lash primers.
Date published: 2016-09-30
Rated 4 out of 5 by from Must Have I'm not a big mascara person. Not that I don't need it (I do!) but I don't like to wear it all the time. So, when I do want to wear mascara, I want it to count. This helps. One coat of this and one coat of mascara and I'm out the door with lashes that look like they're god given! Great boost to any mascara out there!
Date published: 2015-09-18
Rated 5 out of 5 by from Awesome lash primer I honestly used to think, "I just don't have lashes." Then I met Subversion lash primer. Subversion coats every lash, priming it for mascara application. My mascara of choice is Perversion. My lashes now look so awesome that my manager asked me, " do you have on false lashes?" True story. Thank you Urban Decay!
Date published: 2016-02-27
Rated 5 out of 5 by from Saves my face on long workdays... I have deep set eyes, and mascara bleeding onto my lower eyelid has been a problem my entire makeup-wearing life. It would happen whether or not I used waterproof or did my bottom lashes. Enter this stuff. I never thought I'd be able to go a day at work without constantly checking the mirror to rub out black stains below my eyes! It makes Perversion glide on silky smooth. It is a little on the clumpy side, but it's not sticky-clumpy like mascara so you can easily get rid of the clumps before you move on to mascara.
Date published: 2017-03-06
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