Lash Primer


Subversion is rated 4.7 out of 5 by 224.
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Product description

Ready to take your mascara to the next level? Like foreplay for your lashes, our whipped, creamy lash primer conditions and primes for the perfect mascara application.

Once you experience how much more smoothly your mascara glides on, you won’t be able to live without it!

How does it work? Subversion adds weight to your lashes and gives your mascara something to grab onto. The brush coats lashes from root to tip—to make them amazingly thicker, longer and stronger.

Subversion builds dramatically better-looking lashes—faster than you can crack open a tube of lash glue. Don’t be surprised if people ask if you’re wearing falsies (not that there’s anything wrong with that).

This light, creamy formula feels extremely conditioning—like a mask for your lashes. And it’s no wonder. Subversion contains protective panthenol and conditioning vitamin E. It’s also paraben- and fragrance-free.

And wait until you see our big brush. Most primer brushes are spindly and can’t get around every lash. But not this one—it’s like a killer mascara brush!

Urban Decay is 100% cruelty-free.

Pro Tips

Prep your lashes with Subversion Lash Primer, then apply Perversion Mascara.


Aqua (Water/Eau), C18-36 Acid Triglyceride, Synthetic Wax, Myristic Acid, Stearic Acid, Bis-Diglyceryl Polyacyladipate-2, Butylene Glycol, Copernicia Cerifera (Carnauba) Wax (Cera Carnauba/Cire de Carnuba), Glyceryl Stearate, Cera Alba (Beeswax/Cire D'abeille), Tromethamine, Phenoxyethanol, Hydroxyethylcellulose, Xanthan Gum, Caprylyl Glycol, Hydrogenated Lecithin,Euphorbia Cerifera (Candelilla) Wax (Candelilla Cera/Cire de Candelilla), Simethicone, Hexylene Glycol, Sodium Dehydroacetate, Disodium EDTA, Tocopheryl Acetate, Tocopherol, Ascorbyl Palmitate, Panthenol.


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Rated 5 out of 5 by from Wow!! Love this!! I loved it so much, I wore it as mascara one day! But when teamed up with Perversion mascara! May the gods have mercy on the poor soul you give butterfly kisses to!
Date published: 2019-04-13
Rated 5 out of 5 by from Perfect This is a necessity for me. I use it with Perversion mascara and it helps with volume and length.
Date published: 2019-02-15
Rated 5 out of 5 by from A MUST HAVE This is one of those primary essential products that one must NOT go without. It makes your mascara stay intact and helps to build it up. i really love it.
Date published: 2018-12-01
Rated 5 out of 5 by from This primer is awesome I honestly did not think that the primer would make much of a difference and this product prove me wrong! Along with the perversion mascara my lashes look fabulous. I love it and I would recommend.
Date published: 2018-07-02
Rated 5 out of 5 by from Makes mascara easier to apply while nourishing lashes This primer has delivered on its promise...longer, stronger lashes! Not only does it make my lashes look/feel healthier, it makes my mascara easier to apply. The mascara glides right on after a single fresh swipe of primer. My only critique is the white color, which is common to mascara primers, so it’s not really a critique of this particular product. If the mascara doesn’t entirely cover the area where the primer was applied, then a creamy white residue can (barely) be seen.
Date published: 2018-06-27
Rated 5 out of 5 by from Really Enhances! I've used primers for some time and always struggled with uneven and/or gloppy coverage. But Subversion really performs - great coverage, goes on evenly, a single coat works fine, double coat if you want lashes out to there!. Won't go without it!
Date published: 2018-06-25
Rated 5 out of 5 by from BETTER THAN EXPECTED A great base to ANY mascara!!! Darkens the color of your lash and keep mascara from clumping up!!
Date published: 2018-06-22
Rated 4 out of 5 by from Just ok I have been wanting to try this primer. It is ok, nothing to write home about.
Date published: 2018-06-21
Rated 5 out of 5 by from Great Product This product is great to use before putting on my mascara! I love it.
Date published: 2018-05-23
Rated 3 out of 5 by from It DOES help make your eyelashes fuller. I like the primer, just not the white color. I personally prefer tinted.
Date published: 2018-05-06
Rated 5 out of 5 by from Makes such a difference! This product makes such a big difference on your lashes! In combination with the perversion mascara, the result is gorgeously thick and long lashes. Now that I know what my lashes look like with a primer, I hate to wear mascara without it. To be honest, I think it is over priced, but if you're looking to splurge, go for it!
Date published: 2018-04-30
Rated 5 out of 5 by from Makes the mascara show up better for me I love to use colored mascara, blues, greens, etc. But I'm a dark brunette so it doesn't show up well - with the Subversion, a nice coat and a couple of seconds to dry, the colors show up wonderfully!
Date published: 2018-04-17
Rated 5 out of 5 by from My favorite primer I love this!! This is my go to primer over and over again- constantly rebuying.
Date published: 2018-04-08
Rated 5 out of 5 by from awesome I love using this under my mascara. It really enhances the effects of mascara.
Date published: 2018-03-24
Rated 5 out of 5 by from This product works like a charm! I received Subversion in a sample size a few years ago and I've been obsessed with it ever since! My eyelashes aren't very thick or long on their own, but using Subversion with my mascara definitely gives them a noticeable boost for me. I've used this with the Perversion, Cannonball, and Troublemaker mascaras from UD. Before this I was using the NYX Cosmetics lash primer, so there's definitely a price difference, but I feel like this is one of those "you get what you pay for" situations because my eyelashes seem a lot more healthy (if that makes sense) since switching to Urban Decay.
Date published: 2018-03-23
Rated 5 out of 5 by from Conditions plumps Lashes are fuller and grow. I I swear by this product and it is one of my favorite Auto ships.
Date published: 2018-03-22
Rated 5 out of 5 by from This is a great primer! I didn’t think lashes would need a primer, but I tried it anyway. I love it. The mascara goes on so much smoother, and lasts longer.
Date published: 2018-02-22
Rated 5 out of 5 by from Makes my lashes POP! Great with the perversion mascara..... never been so happy with my lashes!
Date published: 2018-01-15
Rated 5 out of 5 by from Lash Miracle! This stuff is amazing. The brush makes it to easy to apply and cover all lashes, while not clumping. I notice it helps to also prevent my mascara from clumping over top. It goes on white, but don’t let this scare you. It dries clear. I dont use this everyday, only when I wear mascara, and I have noticed my lashes have gotten dramatically LONGER. It is amazing. My lashes are almost getting TOO LONG! :D I couldn’t say enough good things about this product. LOVE IT!!
Date published: 2017-12-31
Rated 5 out of 5 by from I guess you DO NEED mascara primer... It took me a while to buy into primer for my face, so when I saw a primer for lashes I thought “wow, now there’s a gimmick!” And I quickly dismissed it cuz it’s just silly to think of priming eyelashes. But when I put on mascara and my lashes liked to stick together and were barely noticeable, I decided to try primer. Wow! I wish I hadn’t been so stubborn! This primer is a MUST HAVE! My lashes are separated and full bodied and longer. I don’t do falsies, and now I know I don’t need them, because my thin, sparse lashes are full and thick and beautiful. This primer is a total necessity!!
Date published: 2017-12-23
Rated 5 out of 5 by from Love this stuff! I LOVE this lash primer. This primer works great under ANY mascara. Adds to the length and fullness of my lashes and improves the performance of whatever mascara I use. It's just great. Even mascaras that don't perform well for me, work better if I prime with Subversion first.
Date published: 2017-12-17
Rated 4 out of 5 by from Tried and true Ive tried the higher end brands of this and Subversion is my favorite of favorites! Makes sure my mascara doesnt budge !
Date published: 2017-12-03
Rated 5 out of 5 by from Worth it! Works great for lovely, lasting lashes with both Perversion and a Troublemaker.
Date published: 2017-11-10
Rated 5 out of 5 by from Really does work! I have tried primers before and never cared for them but this one actually works! Troublemaker mascara is great without it but with it, it looks like you are wearing false lashes. Application takes a little while to learn, yes, but once you get the hang of it the extra step is worth it. My only complaint is that it is white. My lashes are already blonde and this makes them even paler. Why not make the product black or at least gray?
Date published: 2017-11-09
Rated 5 out of 5 by from I've been using this for a while and it is great! Glides on with ease, makes mascara application smoother! Love how it keeps my lashes in place all day and helps make removal easier!
Date published: 2017-10-10
Rated 5 out of 5 by from LOVE I had never used a mascara primer before and figured I'd see what the deal is. I love this product! I didn't even know that I needed it until I used it. In conjunction with the Perversion mascara, by eyelashes are very long and defined; everyone always asks me how I do it -- or wonder if they're fake! Definitely recommend.
Date published: 2017-10-07
Rated 5 out of 5 by from A Little Subversion Goes A Long Way... I can see the difference if I skip this primer. Makes my lashes thicker with mascara.
Date published: 2017-09-12
Rated 5 out of 5 by from Essential I never gave into primers before this one, they always made my lashes clump worse. This primer is great with all mascara but especially the perversion
Date published: 2017-09-06
Rated 4 out of 5 by from It's good. Works as intended. Not my favorite mascara primer but it definitely works. Can't go wrong if you get this to try it out. If you don't use a primer for your mascara, I highly suggest you give it a try. You'll thank me later ;)
Date published: 2017-08-28
Rated 5 out of 5 by from So easy It's so easy to use and it works better than any other similar product I have ever used!
Date published: 2017-08-22
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