Eyelash Primer
Subversion is rated 4.7 out of 5 by 227.
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Urban Decay Subversion Lash Primer is a lash-softening and conditioning whipped mascara primer that ... Read more



Eyelash Primer

Lash Primer
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Urban Decay Subversion Lash Primer is a lash-softening and conditioning whipped mascara primer that prepares lashes for ultimate length and volume during mascara application.

This creamy eyelash primer coats lashes from root to tip for a lash-thickening effect creating a dramatic eyelash look. Made with protective panthenol and conditioning Vitamin E, this mascara primer strengthens your natural lashes for the perfect wide-eyed mascara look.

Highlighted Ingredients:
- Panthenol: Nourishes your natural lashes.
- Vitamin E: Protects and conditions your natural lashes.
Subversion Mascara is paraben-free and fragrance-free.

Urban Decay is 100% cruelty-free.

Prep your lashes with Subversion Lash Primer then layer on Lash Freak Mascara for extra freaky volume.

Try Subversion Lash Primer under Perversion Mascara for a more natural but noticeable mascara look.

Aqua (Water/Eau), C18-36 Acid Triglyceride, Synthetic Wax, Myristic Acid, Stearic Acid, Bis-Diglyceryl Polyacyladipate-2, Butylene Glycol, Copernicia Cerifera (Carnauba) Wax (Cera Carnauba/Cire de Carnuba), Glyceryl Stearate, Cera Alba (Beeswax/Cire D'abeille), Tromethamine, Phenoxyethanol, Hydroxyethylcellulose, Xanthan Gum, Caprylyl Glycol, Hydrogenated Lecithin,Euphorbia Cerifera (Candelilla) Wax (Candelilla Cera/Cire de Candelilla), Simethicone, Hexylene Glycol, Sodium Dehydroacetate, Disodium EDTA, Tocopheryl Acetate, Tocopherol, Ascorbyl Palmitate, Panthenol.
Rated 5 out of 5 by from Amazing. Simply Amazing. This is a must have. It makes my mascara go on perfectly without clumping. It helps the duration of my mascara and leaves my eyelashes feeling soft all day. I have no flakes or burning eyes throughout the day. It is an amazing product. I won't go without!!
Date published: 2014-09-04
Rated 5 out of 5 by from Really Enhances! I've used primers for some time and always struggled with uneven and/or gloppy coverage. But Subversion really performs - great coverage, goes on evenly, a single coat works fine, double coat if you want lashes out to there!. Won't go without it!
Date published: 2018-06-25
Rated 5 out of 5 by from Best lash primer ever I've used many different lash primers but so far this is my favorite. It has worked so well with every mascara I have tried with it. I feel like it really helps you get the full effect of the actual mascara itself. 10/10 would recommend
Date published: 2016-11-04
Rated 5 out of 5 by from Healthy & Long Lashes I've tried a lot of primer, but this is my favorite! No clumps, makes lashes voluminous, long, and dramatic. This stuff will also condition and protect your lashes so they can become longer over time. I won't go without it from now on!
Date published: 2015-01-03
Rated 5 out of 5 by from Makes the mascara show up better for me I love to use colored mascara, blues, greens, etc. But I'm a dark brunette so it doesn't show up well - with the Subversion, a nice coat and a couple of seconds to dry, the colors show up wonderfully!
Date published: 2018-04-17
Rated 5 out of 5 by from Holy grail product! My eyelashes are stick straight and really short. Even without mascara I could tell that this made my lashes look so much fuller and longer. With mascara, it looks like I'm wearing false eyelashes!
Date published: 2016-06-29
Rated 4 out of 5 by from Gives a faux eyelash look I'm so glad I got this primer! I hesitated at first thinking there were many more "2 in 1" mascaras on the market, but I liked how some of the ingredients were healthy for your eyelashes and the reviews also seemed very positive. My lashes are quite long, but very thin so I always use volumizing mascaras rather than lengthening ones. I just apply this to both eyes and apply the Perversion mascara afterward, and it's amazing! It doesn't get clumpy at all, and my lashes are light, feathery and separated nicely. I only need one coat of mascara after using this, instead of the usual two or three. It looks like I'm wearing fake lashes! So, the *one* con to this in my opinion is that the brush is a bit thick at the top. You have to take your time applying to outer lashes because the brush isn't as easy to maneuver. I also found that because of more product getting on the top of the wand, some product can build up on the top of the tube at the opening. This can quickly be alleviated by wiping it off though, and it really doesn't take away from the performance. I would definitely purchase this again!
Date published: 2015-10-03
Rated 5 out of 5 by from Brings out every lash This grabs even the tiniest lashes and thickens them up. I use this every time and I get the thick lashes I want. Be careful though; every so often wipe the brush off to avoid clumps.
Date published: 2016-07-29
Rated 5 out of 5 by from Wow!! Love this!! I loved it so much, I wore it as mascara one day! But when teamed up with Perversion mascara! May the gods have mercy on the poor soul you give butterfly kisses to!
Date published: 2019-04-13
Rated 5 out of 5 by from Lashes Galore!!! This is a fantastic base for lashes before applying mascara!!! Makes lashes look amazing.. Long and full!! Totally makes a difference than when using just mascara alone!!
Date published: 2015-05-10
Rated 5 out of 5 by from Best Thing to Happen to Mascara This is an excellent primer. Subversion with Perversion mascara are a great pair. Makes lashes longer and thicker. Tip, let the primer fully dry before applying mascara.
Date published: 2015-09-03
Rated 4 out of 5 by from Helpful I wear contacts and sometimes mascara will get on them making it hard for me to see however, when I use this product with any mascara it doesn't have that effect
Date published: 2016-08-03
Rated 5 out of 5 by from Lash Miracle! This stuff is amazing. The brush makes it to easy to apply and cover all lashes, while not clumping. I notice it helps to also prevent my mascara from clumping over top. It goes on white, but don’t let this scare you. It dries clear. I dont use this everyday, only when I wear mascara, and I have noticed my lashes have gotten dramatically LONGER. It is amazing. My lashes are almost getting TOO LONG! :D I couldn’t say enough good things about this product. LOVE IT!!
Date published: 2017-12-31
Rated 4 out of 5 by from Good but not WOW This product is amazing in its own right. For the pricepoint, it definitely does the job. That being said, it can take a while to dry. With previous, more pricey primers, I could layer on thickly and then wait for a few seconds before applying mascara. This is not the case with this primer. I have to use light coats if I don't want to wait for about 7-10 minutes. Although this primer does not do a great job at holding curl, it does do well at volumizing. Concentrate on that age-old trick of wiggling the wand at the base of your lashes. That makes your lashes turn out very very thick and luscious. The brush is also a plus in this product. Other superior products had inferior brushes, and the brush on this one is part of what convinced me to purchase it. It is very to easy to separate lashes and prevent them from clumping.
Date published: 2016-10-17
Rated 5 out of 5 by from excellent product Love how it keeps my mascara all day long , highly recommend it
Date published: 2015-05-12
Rated 5 out of 5 by from Great primer I love this product couldn't imagine using mascara without it!
Date published: 2015-05-29
Rated 4 out of 5 by from This is my 1st lash primer This is my first lash primer. I find it to help make my lashes look longer after I apply mascara. I also use less of my perversion mascara, so it lasst me twice as long. I don't wear falsies, and find I have no need to now that I use primer. The primer is white and makes your lashes longer, then you apply the perversion or any mascara and vavooom you are one with the lash queen. My lashes seem healthy after using this product. i will continue to buy
Date published: 2016-08-05
Rated 5 out of 5 by from gives more volume to my lashes This primer is of excellent quality. It makes my lashes look longer and fuller. I have also noticed that this wonder product helps avoid the dreaded clumpy lashes; mascara goes on smoothly and it does not dry up as fast. At first I was put off by the white color, but now I could not care less, it gets completely covered up by mascara. This product has become one of my everyday necessities, I'm currently on my third tube, that's how good it is.
Date published: 2016-12-08
Rated 5 out of 5 by from Really does work! I have tried primers before and never cared for them but this one actually works! Troublemaker mascara is great without it but with it, it looks like you are wearing false lashes. Application takes a little while to learn, yes, but once you get the hang of it the extra step is worth it. My only complaint is that it is white. My lashes are already blonde and this makes them even paler. Why not make the product black or at least gray?
Date published: 2017-11-09
Rated 5 out of 5 by from The best Best primer hand down. I have tried all the top brands to make sure which one helps with mascara application and which one helps your mascara last longer. This is the best one I have tried yet. It makes it so much easier to put on mascara especially since my eyelashes are short and thin. It also helps my mascara last longer no matter what brand I wear, of course Perversion is one of my favorites. Highly recommend.
Date published: 2016-03-25
Rated 4 out of 5 by from Great primer! I do really enjoy this primer, it gives my dainty little lashes so much volume they look so amazing once i use this. It goes on white and intimidating at first but it fades and also your mascara color covers it right up. I imagine if you have dark lash and want to use a colored mascara this may help it to show up. I love the urban decay brand and I own so many products because the brand keeps on getting better.
Date published: 2016-09-01
Rated 5 out of 5 by from STANDS OUT FROM THE CROWD I am so glad that I tried this product. The quality is better than the drugstore brands. It is an extra step, but adds a promotion to the ordinary mascara application feel and overall look. It lengthens and plumps up your lashes with the use of your mascara. The liquid paper white color is perfect. It works as a guide to help you make sure you cover you eyelashes perfectly with your chosen color of mascara.
Date published: 2017-05-05
Rated 5 out of 5 by from Permanently part of my routine! This stuff WORKS! First off, it lasts quite a while. Took me about 3 months to go through a tube with almost daily use. Second, it works like a dream with all mascaras. I notice a difference in mascara flakes when I use the primer. And I've tried it with A LOT of high end mascaras that promise zero flakes but ultimately do flake. With the primer I'm flake free for up to 10 hours.
Date published: 2017-05-04
Rated 5 out of 5 by from lost without this I didn't like to wear mascara before I found subversion + perversion. Now I can't even believe I thought that was normal! You will love this combo. I sometimes have a hard time covering the white when it's too clumped at the base of my lashes, but you will get used to it and love how easy it is to apply Perversion. I also use this with Cannonball and have achieved good results.
Date published: 2016-11-25
Rated 4 out of 5 by from Makes all the difference in the world False eyelashes seem to be worn currently by everybody, and you can tell they are false. When you use subversion first on your lashes before putting on your mascara, the difference is amazing. Your lashes will be every bit as long, thick and dark as if you were wearing loads of false ones. subversion really makes a tremendous difference in the positive appearance of your eyes.
Date published: 2017-06-26
Rated 5 out of 5 by from LOVE I first used Subversion back in the winter when I ordered Perversion mascara and it came with a free sample of subversion. I LOVED the pair together and when I ran out I re-ordered the full Subversion. I can always tell the difference when I use the primer vs just the mascara, and try to make it a point to always wear it - my lashes look fuller and thicker. It's wonderful.
Date published: 2016-07-15
Rated 1 out of 5 by from Not a fan I heard nothing but amazing things about this product so I splurged and bought it. I think it probably works for most ppl but it clumps and makes a mess, I hate it. I continue using it bc I paid $20+ for it and hope it actually keeps my mascara on. I use a top coat waterproof from NYX that I think does the trick. I love urban decay, I was just so bummed with this product.
Date published: 2017-04-04
Rated 5 out of 5 by from Just a Tad Clumpy I had been using Perversion mascara for awhile before finally trying this primer. It made such noticeable difference on the first use! My eyelashes were so much longer and my mascara lasted and didn't run at all. The application is a bit clumpy but can be remedied using a small brush to even out the lashes. I won't ever be going back after this primer/mascara combo!
Date published: 2016-09-30
Rated 5 out of 5 by from Don't Know How I Lived Without It! It's amazing how it works with almost any mascara! Of course it works best with perversion, but does well with too faced and benefit bad gal lash and they're real. The best part is how it actually curls the lashes! Fully coat top and bottom lashes, Just give it a minute to set and apply the mascara and watch the magic! Again I don't know how I lived without it!
Date published: 2016-07-14
Rated 5 out of 5 by from Excellent product I have only ever liked two lash primers in my life and this is one of them. Most make my eyes burn and clump my eye lashes but this one never irritates my eyes even after having it on for a long time. It doesn't clump lashes and it isn't awful to remove either. I love that my lashes look darker with this primer. I would highly recommend this to every one.
Date published: 2016-10-27
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