Travel-Size Eyeshadow Primer Potion

Travel-Size Eyeshadow Primer Potion is rated 4.7 out of 5 by 530.
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Eyeshadow Primer Potion is an award-winning nude eyeshadow primer that ensures intense eyeshadow col ... Read more


Travel-Size Eyeshadow Primer Potion

Travel-Size Eyeshadow Primer Potion


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Eyeshadow Primer Potion is an award-winning nude eyeshadow primer that ensures intense eyeshadow color payoff and crease-free, long lasting eyeshadow for up to 24 hours.

This eyeshadow primer dries down invisibly, leaving your eyelids visibly smoother and making for the ultimate prep step for perfect eyeshadow application. Formulated with polymer technology, this can't-live-without-it beauty essential serves as the perfect eye makeup base for long-lasting and crease free eyeshadow and eyeliner makeup looks.

Eyeshadow Primer Potion Original is vegan and paraben-free.

Urban Decay is 100% cruelty-free.

Fill Weight: 5 ml / 0.16 fl oz
Perfect for Eyeshadow Prep, apply just a touch of this eye Primer before your eye Makeup for Long-Lasting, crease-free Eyeshadow All night long.

Squeeze the Potion directly from the tube or use the flocked wand applicator for precise, controlled application every time.

Mix with your favorite Eyeshadow for crease-free, custom cream eyeshadows.

Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau).
May Contain:
Mica, CI 77891 (Titanium Dioxide), CI 774491/77492/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].


All About Eyeshadow Primer Potion | Make Your Makeup Last

Rated 1 out of 5 by from Applicator sharp, creased immediately After all the raving about this primer I picked up a travel size in Sephora to try it out. When I went to use it the applicator was super sharp and hurt my eye when i tried to apply it so I had to put it on my finger then place it on my eye. I set the primer with a neutral eyeshadow then did the rest of my eye makeup as normal. My shadow was creased before I even left the house, I tried to blend it out and where it creased the shadow was stiff and hard. I ended up having to take off all my eye makeup and reapply without the primer. Maybe I got a bad copy of the product but for the price I don't think I will buy another to try again.
Date published: 2018-09-04
Rated 3 out of 5 by from Great product; needs better packaging I have the oiliest of oily skin, especially my eyelids, and only this primer of the multiple I've tried has made my makeup last and not crease for the entire day! When I discovered this product years ago, I fell in love, and have used it every time I wear eye makeup. My only qualm is that I loved the old packaging. It was easy to use and much more sanitary and I desperately wish UD would bring back the tube instead of the doe foot applicator. I end up using my finger to spread the product anyway and I much prefer the older packing. That and I wish the product also came in a darker matte to match a darker skin tone. Sometimes, when I use this product, it makes my tan skin looked washed out.
Date published: 2016-09-05
Rated 2 out of 5 by from Maybe I'm the exception... I heard greatly things about this primer going in, and I was excited that I would finally "get' what primer really does...when I finally pulled the trigger, it was on the UD BOOK OF SHADOWS3(???). The pallet was in clearance at Ulta, making it perfect to try out. It came with a little aux speaker and a qr code with which to watch demos.i followed the tutorial and I wasn't sure if I had noticed the difference so I kept trying the product out. After the second or third day, my eyelids started peeling fromthe potion! It was scary! I talked to an artist at Ulta and she had a similar experience. I'm willing to give the other variety of primer another shot.
Date published: 2016-09-11
Rated 1 out of 5 by from This product ruined my eyes I got this product and a few more from urban decay for my birthday this past November.I was really excited,I hadn't ever had "nicer" makeup before. about a week after I started using this,my eyelids became red and irritated. like they were drying I immediately stopped.I was using it was the naked pallete 3 (which I have no complaints about). my eyes are still irritated and it feels like a vicious cycle that won't eyelids peel in the morning if I'm not careful.I don't reccomend this.No makeup,even cheap stuff,has ever had this effect or any other negative effect on me
Date published: 2015-04-29
Rated 5 out of 5 by from Perfect for any shadow This was the first eye shadow primer I had ever used quite a few years ago. Something I really loved about this product was how well it worked with even just drug store makeup. All of my shadows that normally lasted for a few hours lasted all day when paired with this, and it even helped the pigmentation tremendously. I have tried a few other primers since then, but nothing that has worked as well as this one. If you want great eye shadow but don't want to spend a lot, I would recommend getting a tube of this primer and it will help with any other brand you decide to pair it with.
Date published: 2016-12-29
Rated 5 out of 5 by from Eyeshadows stay in place I have been using this for about 5 years. I always find myself returning to the classic ud primer. It works wonders. I have very oily eyelids and shadow never lasted more than a couple hours. NOw that I use UD primer my shadows and liners last way into the night with no creasing. I have to say that some creasing is expected in the 90 degree humid weather but no big deal. This is my Holy Grail. My UD eyes have never looked so good. A sephora employee gave me a great tip, This can be used as a LIP PRIMER as well with great results. I have not tried it myself but will soon.
Date published: 2016-08-05
Rated 4 out of 5 by from Great primer This primer is lovely! I am conflicted on the little wand which fists well to your eyelid, though at the same time it can make it hard to get product out. (Later on I found that squeezing the tube can help get product off the walls of the packaging). This size is great if you want to just try this product out without spending full price for the regular size. As for on the eyes, it blends into your skin well. Keeps your eye shadow on with ease, no creasing. I have even used it a bit under my eyes to keep my makeup creasing under my eyes. (does pretty good)
Date published: 2016-09-03
Rated 5 out of 5 by from Best one I've found I am someone who normally buys drugstore makeup, as I am reluctant to spend tons of money just on one beauty product, but this travel-size eyeshadow primer is a total steal. I bought mine about a year and a half ago and am just now running out! I have extremely oily lids, with a heavy crease, so getting eyeshadow to stay put is a difficult task. I tried almost every drugstore eye primer out there and besides the Wet n Wild Photofocus eye primer, which is very thick and sometimes too dry, none of them came close to this. This goes on invisibly and stays all day and all night long. I will forever repurchase.
Date published: 2020-06-15
Rated 5 out of 5 by from Wonderful Product that Enhances everything! I ordered this product a while ago when it was on sale because I was desperate. I'll admit, when I ordered it, I was a bit of a makeup noob who didn't understand why my eyeshadow kept smearing and didn't last. I did a little research and figured out that a primer was just what I needed. I ordered this primer because I'd read a lot of good things about it, and I was very impressed. My eyeshadow stays on perfectly all day now! What truly surprised me, however was when I paired the primer with a cheaper eyeshadow pallet from the drugstore. Not only did it help the overall stay of the shadow, but it enhanced the pigmentation dramatically! I'm very impressed and it is now my ultimate go to!
Date published: 2017-01-09
Rated 3 out of 5 by from Just ok For the price of this little potion bottle, I'm incredibly unimpressed. I've had drugstore brands keep my eyeshadows in place much longer for much cheaper. Sure the bottle is cute and the brand is amazing, but this product is not. I even did a little experiment where I wore the primer potion on one eye and my trusty drugstore brand on the other eye and used the exact same eyeshadows the same way. Guess who lasted through work and most of the night? It wasn't UD's side unfortunately. I can't recommend it
Date published: 2016-08-30
Rated 4 out of 5 by from Makes colors pop! This primer potion is really great for providing a smooth base. The light tint evens out skintone and after applying this eyeshadows go on vibrant and blend easily. This product also helps keep your shadows in place all day (or night). The travel size I received did not have an applicator with it but fingers or a dense eyeshadow brush work well. The full size comes with an applicator.
Date published: 2015-05-21
Rated 5 out of 5 by from Best Primer To Date I have oily eyelids and struggled with my eye makeup staying on for years. I had to touch up my eyeliner and eyeshadow throughout the day and didn't believe that there was much hope because primers hadn't made much of a difference for me until I discovered this. This primer changed all that for me. One little dot of this rubbed into each eyelid before applying my eye makeup makes it literally bullet proof. I've actually slept in my eye makeup and it's still there the next morning. Amazing!!!!
Date published: 2016-05-19
Rated 5 out of 5 by from Best eye primer out there I have oily eyelids and struggled with my eye makeup staying on for years. I had to touch up my eyeliner and eyeshadow throughout the day and didn't believe that there was much hope because primers hadn't made much of a difference for me until I discovered this. This primer changed all that for me. One little dot of this rubbed into each eyelid before applying my eye makeup makes it literally bullet proof. I've actually slept in my eye makeup and it's still there the next morning. Amazing!!!!
Date published: 2015-10-02
Rated 5 out of 5 by from Stays all day and night! This is the first eyeshadow primer that I ever used and after trying many others I returned to Urban Decays original primer. I always thought that eyeshadow primer was a makeup item that was a luxury item and not needed but I was proved wrong! I now use this item every time I put on eyeshadow and would not want to live without it!! This primer has a little pigment that blends in great with my skin tone. Apply this before any eyeshadow being either powder, cream, or even a liquid and it will seem to be more pigmented and will stay until you remove it. The only downfall is if for some reason you need to apply more to an area where some has already dried it will kind of flake off if you rub to hard. If you just use a finger to dab more on a spot that already has some it will blend fine if not rubbed.
Date published: 2015-09-29
Rated 4 out of 5 by from Good Quality My friend suggested this primer. I never wear eyelid primer and the reason being is I am so pale in complexion that all the primers are too dark for me. (I even have a difficult time buying foundation and concealer and still have 2 shades darker for those) So I decided to try since they have some rather light shades. The pigment is still too dark for me, but I came in this expecting that, and everything else was very good. The product didn't feel too heavy, wasn't blotchy or sticky. The product did in fact enhance some of the shadow colors for me. Overall a good product.
Date published: 2017-01-19
Rated 5 out of 5 by from Forget about shadow touch ups when you use this! Over the years and through trying many shadow primers, the original UD primer has always beat out any others! I tend to get this in trial size and it lasts for ages - a little truly goes a long way. It has a slight color to it, which I love since it evens out any color problems you may have on your eyes. The color itself is very minimal and brightens the eye which majorly helps any shadow you use to stand out. I am always a bit obsessive about making sure my makeup is perfect and with the help of this primer, I rarely have to touch up my eye makeup! This helps save me time and makeup, since this primer is like magic with keeping your eyes look bright and beautiful for a whole day. This is a makeup must have for me!
Date published: 2016-09-25
Rated 1 out of 5 by from Does not last more than a few hours I don’t know if my eyelids are oily or something, but this primer does not keep my eyeshadow on at all. I put it on, put my eyeshadow on, go to school for 5 hours, and by the time i get home my eyeshadow is completely gone. I don’t rub my eyes either. Very poor quality. I’ve given it a few tries but it never works.
Date published: 2018-03-14
Rated 5 out of 5 by from Perfect for oily lids! I have really oily eyelids so I've been looking for an eyeshadow primer that actually works and doesn't crease or ball up within a couple hours. This stuff works. It helps the eyeshadows really stick and I've worn eyeshadow for 8+ hours without it creasing with this primer. I prefer the travel size since you only need a tiny bit of product. I set it with a base eyeshadow then layer and blend my other shadows. It keeps even my most cheap eyeshadows smooth, even throughout the humidity and heat in the south. Would recommend for anyone, especially those with oily lids!
Date published: 2017-06-06
Rated 5 out of 5 by from Holds any eyeshadow in place all day! With this stuff, even my cheap drugstore eyeshadow stays in place and lasts forever. I like the original because it works really well with matte eyeshadows, but I also like Minor Sin because it just adds a nice glow and I almost always wear shimmery eyeshadow anyways. The only thing is I don't really like the "doe foot" applicator. I usually just uses the applicator to dab it on and then I work it into my eyelids with my fingers. I also like the travel size because I don't go through it very quickly and it fits really well in the makeup bag I keep in my purse.
Date published: 2016-04-10
Rated 5 out of 5 by from absolutely amazing product! The Urban Decay Primer Potion actually does the job it promises. The primer potion is a full-time member of my daily makeup routine! when applying, i like the doe foot applicator because it fits my eyelid in one swift glide. i go with the original, because I'm never sure what look I'm going for, so I LOVE the fact that it dries quickly & blends in with my skin tone. Honestly, sometimes, i apply it to the whole lid and only wear eyeliner! it holds my liner and/or shadow in place for well over 24 hours. its an awesome product and its worth every last penny!
Date published: 2016-03-18
Rated 5 out of 5 by from This product works just like it should! I was hesitant to buy this product at first, to be honest I didn't think it would work. I had finally got the chance to use it and it did exactly what it was supposed to do! It made my eye shadow pop, and it stayed there all day not fading or coming off! I love this product and urban decay. When people ask if it's really worth the money I say totally, Because it lasts and it's great quality, which is why I became part of the website! It's what this mama buys to spoil herself. I will definitely recommend to anyone looking for a good quality makeup!
Date published: 2016-09-01
Rated 5 out of 5 by from One of the BEST eye primers when I got the smoky ES palette, this was one of the "bonus". I have been using it for almost 6 months now. A little goes a long way! You don't need a lot to prime the lids. Its texture is super creamy and very blendable. I have combination-oily skin type and using this primer really has helped prolong the wear of eyeshadows. Compared to MAC's paint which I used for many years, this one is much easier to blend.
Date published: 2016-05-25
Rated 3 out of 5 by from Its alright At first i loved it. Did everything it was supposed to do. Then i started to notice that my lids got super dry in the fall. I would moisturize and everything. Night creams, eye creams etc. I tried it all and there was always one flaky spot. I stopped using it and it went away. Its sad this didn't work out for me because it really did make my eyeshadow pop and last all day long!
Date published: 2015-09-09
Rated 4 out of 5 by from Loving this I had recently bought the naked 3 and got the sample pack of primer potions and am loving them. The pigmentation is amazing a little bit goes a long way. The cream is very thick and can change the color of your eyeshadow so I recomend a nice small layer to cover gains and make and nice base. It makes the eyeshadows apply so well and I love it!
Date published: 2016-08-20
Rated 5 out of 5 by from MUST HAVE Everyone needs to have this primer potion! I really didn't like the consistency of it when trying it at a store, but I quickly got over it once I tried a sample. I honestly don't know how I did my makeup before without this because it totally makes a difference. It gives the perfect base to eyeshadow that makes it actually last all day.
Date published: 2016-09-05
Rated 5 out of 5 by from Eyeshadow fade no more!!!!!! Before I used this my eyeshadow was so dull and would fade within a couple of hours. A friend recommended this for me and I fell in love with this. It makes my eyeshadow so vibrant more colorful and it holds it for a good 16 hours maybe even longer! A little goes a long way with this stuff and for the price you can't beat it
Date published: 2016-09-06
Rated 5 out of 5 by from Never going back I started using this 3 years ago because my eyeliner and eye shadows would come off very easily since I have hooded eyes, but once I started using this product it stays on all day with little to no touch-ups needed (which I love because god I'm lazy) and it doesn't leave a greasy feeling on the lid. This even brings out the pigmentation on eye shadows, helps covering blemishes, and makes things easier overall. I've tried others including benefit, sephora, toofaced, mac, and others but this is by far my favorite.
Date published: 2016-09-24
Rated 1 out of 5 by from Not for oily lids I was dying to love the primer potion, because it's an Urban Decay classic - but it just didn't hold up to the hype for me. I have very oily lids, and the original blend just didn't stand up to them. Maybe it's great for girls who don't have that problem, but for me, it was a disappointment.
Date published: 2018-08-12
Rated 4 out of 5 by from Good, but not great. Maybe it's because I live in the super humid south, but this product just doesn't deliver the results I would have expected from all the hype. I'm a teacher, so I spend about 45 minutes on the playground with my class every day. I was looking for something to help my eyeshadow stay in place all day. I put on the primer, let it dry. Then I layer on my UD eyeshadows and finish off with the UD de-slick setting spray. The primer has helped my eyeshadow last a little longer, but it tends to fade away by midday.
Date published: 2016-09-18
Rated 5 out of 5 by from The only eye primer I will ever use I absolutely love this eye primer. I will not use anything else. I only wish they hadn't changed the packaging from the squeeze bottle to the doe foot applicator because you can get so much more out of the bottle than you can with the applicator. But that's my only "complaint". I love the way it doesn't make my eyeshadow crease and it keeps it really pigmented; it is almost like glue for eyeshadow. I highly reccommend this to anyone who wants a really good eye primer. You won't be disappointed!
Date published: 2016-09-01
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