Vice Lipstick

Vice Lipstick is rated 4.8 out of 5 by 1731.
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Vice Lipstick

Vice Lipstick

Vice Lipstick is rated 4.8 out of 5 by 1731.
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Product Benefits

An innovative lip formula, in an array of shades and finishes, that gives an unbelievable laydown of color with just one swipe.



Whatever your Vice, we're here for it. Available in an array of indulgent finishes and lipstick colors that range from bold brights to dark hues to versatile neutrals, the possibilities are endless. Each shade applies smoothly (without dragging or skipping), hugs lips, and feels ultra-comfortable. Plus, our signature Vice formula gives the lipstick its super-creamy texture, pigmented payoff, and superior color dispersion.

We've also packed every shade with nourishing ingredients. A butter blend comforts, hydrates, and enhances, leaving lips soft and conditioned, and never dry. Aloe vera, jojoba, avocado, and babassu oils nourish and soften lips. Illipe butter, derived from Malaysian illipe trees, provides long-lasting moisture, while the vitamins C and E deliver a hit of antioxidants.

Want to experiment with new colors and discover your newest Vice? Check yourself out and play with a huge range of lipstick colors using our Virtual Try-On.

Our huge assortment also includes more finishes than ever before:
- MEGA MATTE: super-intense matte
- COMFORT MATTE: our creamiest matte
- CREAM: the original—creamy, badass luxury
- METALLIZED: cream with a high level of pearl
- SHEER: a punch of color with a sheer, shiny finish
- SHEER SHIMMER: slightly transparent finish with floating pearl and a smooth texture

Ingredient callouts:



  • For ultra-long wear and to prevent feathering, pair these shades of Vice Lipstick with matching shades of 24/7 Glide-On Lip Pencil.
  • To hold color in place, correct mistakes, and even fill in lines, use our Ultimate Ozone Multipurpose Primer Pencil.
  • Layer more than one shade of Vice Lipstick to create custom lip colors.
  • Get a gradient effect by applying a deep shade to the outer area of your lip, then add a softer shade to the center.

Full ingredient list

Get the full look

Vice Lipstick will get you these full looks.

partners in crime

Know what goes great with Vice Lipstick? These UD faves.

naked essentials bundle pack
24/7 Glide-On Lip Pencil
Vice Lipstick
Vice Lip Chemistry Lasting Glassy Tint

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Rated 5 out of 5 by from Good stuff I'm very fair and have deep winter skin tone. I chose Firebird (Creamy) and Psycho (Comfort Matte). Both these colors even mix well together, though they might be a little too bright for a serious workplace. I find that the best tone for me is using Psycho as as base then adding a bit of Firebird. I love these two colors! It goes on easy and does not come off while drinking though I had to reapply after meals. Creamy is definitely more moisturizing than Comfort Matte. I have the driest lips ever so Comfort Matte did dry me out a bit. Definitely need to balm up before using this!
Date published: 2017-12-19
Rated 5 out of 5 by from My Favorite lippie I love the new Vice lipsticks. So far I have Crisis, Aftrrdark, Jilted, Rocksteady, 1993, and Ammulet. I also received the 20 sampler pack from Macy's from one of my purchases and tried some of the shades. The pigmentation is awesome. Some colors like the Reds and pinks will leave a stain but they last all day. The mattes and comfort mattes are very comfortable and not drying. Now what I want UD to do next is create some more Browns and deeper nudes that aren't too pink. OMG if I was a makeup artist and/or YouTube beauty guru I would so want to do a colab with UD I love this brand
Date published: 2016-07-10
Rated 5 out of 5 by from Love the color range and ability build color. I bought Seismic after lusting after the color for weeks online, and I have probably worn it out every day since. It gives me just enough color to be fun, but not so much that the boldness intimidates me. I can layer it on a bit more for certain occasions or just use a swipe for everyday. I love it so much I bought two more sheers (F-Bomb and Ladyflower) to add to my collection. UD has by far my favorite lipstick formulation, and I am glad to see that consistency has remained in the new Vice line. The bullets are super cute too.
Date published: 2016-09-04
Rated 5 out of 5 by from Best Lipstick Ever I am a makeup junkie through and through. My lipstick collection has its own drawer and its well over capacity. So when I say this is the best ever it means I've tried many, many, many brands and formulas. Both luxury and drugstore. That being said the Vice Lipsticks are the best! I can eat, kiss my kiddos, drink, and jabber all i want. It stays! When I've been super rough on it, the majority stays on and the inside of my lips fades and blends so seamlessly. No chunky pieces breaking off, no cakey look, no splitting or cracking. I am a die hard Vice Lipstick Fan!!!!!!!
Date published: 2018-03-08
Rated 5 out of 5 by from Wonderful Lipstick I ordered Backtalk and Conspiracy almost the second I had early access, and I'm glad I did. The lipsticks are really creamy and lightweight, very beautiful, and last a really long time. I drank coffee and talked, and Backtalk didn't even wear off - it still looked even. It was still mostly on after I fell asleep! I looked in the mirror this morning and my lipstick was still there. Definitely a great price for a good product. The packaging is super cute, too.
Date published: 2016-06-07
Rated 5 out of 5 by from Mad for Manic! My lips have never been my best feature by a long shot, and now they're aging (I'm 53). So it's been a very long time since I've felt confident enough to try rocking a bold, full-color, opaque lipstick. But I finally gave in to the hype over the Vice launch, and decided to take a chance. Now I'm here to tell you, Manic IS my new vice! The shade on my skin tone, the healthy-looking finish, the comfort, the staying power -- everything about this lipstick is perfection. I've even received an actual compliment on my lipstick while wearing it, which hasn't happened to me in about 20 years! It will take awhile to choose which shades I want to add to my collection, but I WILL be adding more, you can bank on it. I'm hooked!
Date published: 2016-08-26
Rated 5 out of 5 by from favorite lipstick i rarely buy any other lipsticks now because of these lipsticks. My favorite shade of all time is backtalk, I think its super super pretty and blendable and creamy. A lot of other matte lipsticks dry out my lips a lot, especially in the winter bc I get super dry skin on my face and lips but not with urban decay's comfort mattes, they feel moisturizing and smooth. Another problem I typically experience with matte lipsticks is that they tend to clump up on my lips (like Mac's lispticks do this to me sometimes) but not Urban Decay's, they stay super smooth and matte and creamy all day, and I don't even bring it with me when I go out because I know that I do not need to re-apply at any point because it stays on so well.
Date published: 2018-03-24
Rated 5 out of 5 by from Crazy-good lipstick!!! I ordered Vice Lipstick in Moshpit, and I honestly could not be happier with this product. Given my fair complexion, I've always been shy about wearing darker shades of lipstick for that extra bold effect, but as soon as I saw this beautiful berry, I knew I had to try it out. This, I think, is the gateway lipstick that convinced me to try more of those bold lip looks. Besides this, it is incredibly pigmented, and I don't need to use much to get a big effect. It stays put through my day and/or night as I drink my coffee and eat pretty much any food, all the while staying pigmented and moisturizing. All-in-all, great lipstick. I've already ordered another one. 10/10 would recommend this product to anyone and everyone.
Date published: 2016-09-27
Rated 5 out of 5 by from Sensational Lipsticks The old UD Revolution lipsticks were fantastic. Add that to the new Vice lipsticks with the bullet shape and they have knocked it out of the park. My only gripe with the old Revolution lipsticks was the flat/round tip, but the Vice lipsticks have fixed this and the new bullet shape makes it much easier to apply in the "cupids-bow" area of the top lip. The color pay-off is vibrant and bold. They wear extremely well and last a substantial amount of time. My faves are: Firebird, F-Bomb, Frenemy, Doubt, and Bittersweet. I wear these on a regular basis. I love that they have broadened the selection to 100 shades and hope UD continues to come up with more copper/bronze shades.
Date published: 2016-09-02
Rated 5 out of 5 by from SHOW STOPPER ... Big Bang WOW! ..I want Sexy Lips and Bang! Got them.UD vice lipstick never fails , the colors are Rich,creamy,smooths on so nice and the staying power of this Beautiful formula is huge! .I love this color for many reasons. If I decide not to DAZZEL my eyes with my UD Moondust palette ,no make up ? Sexy Lips ABSOLUTLY ! You can wear this color all year .The deep pinkish,a touch of purple which makes this color so amazing,the metallic SPARKEL sets the look to wear All the time ..So can I say yes I want every color of course ,Am I obsessed Yes ! Stay Sexy Always 100% !
Date published: 2016-09-01
Rated 2 out of 5 by from I Don't Recommend Shade "Gubby" I purchased the shade "Gubby" which is a metalized nude, but it is very patchy, streaky, and does not give a nice smooth finish to my lips. I've tried exfoliating my lips beforehand, which is a technique that always assists with every lipstick, but in general, this shade does not have that smooth, metalized finish I would want it to. My lipstick was not expired either, because I went the morning of to Ulta and saw they just restocked before I managed to grab it off the shelf. For the same quality, I could have gotten a lipstick from Walgreens. Very disappointed.
Date published: 2018-04-15
Rated 5 out of 5 by from Great lipsticks for a great price I own two lipsticks from this line: one is Hitch Hike, a beautiful toned down rusty red in a comfort matte finish, and the other one is Rapture, the classic creamy mauve shade from the Revolution line. These lipsticks are, overall, great. Both textures are incredibly comfortable, but the comfort matte is also very long-wearing and similar to the old Matte Revolution bullets. The cream lipstick is a little bit less long lasting, but fades away really evenly. The price decrease was also a nice surprise: there's more product for less money now, and the quality's still there. The packaging is a bit less weighty though, but I have to say that the new design is quite sleek in my opinion. Will probably purchase more shades.
Date published: 2016-09-08
Rated 5 out of 5 by from 1993 Vice Lipstick is my favorite fall and winter lipstick shade! My favorite shade in the Vice lipistick range is 1993 and this was my favorite go to brown shade for natural fall and winter looks. I have light to medium skintone with a neutral undertone and I love to pair this shade with a brown lid shade for a monochromatic look. The lipstick does transfer if you eat or drink, but it can be easily touched up without creating cakey lips. Because it is a comfort matte finish, it does not drag on the lips during application. I also feel confident that the formula won't leave my lips feeling dehydrated like true matte lip products. This is my favorite high end lipstick product from 2018 and I am adding more lipstick shades to my 2019 wishlist.
Date published: 2019-01-01
Rated 5 out of 5 by from My precioussssssssss Preeeeeeecioussssssss.......MINE ALL MINE! um. Ahem. I purchased (no freebies here sadly, i invested myself) Liquid, Conspiracy, & Amulet directly from Urban Decay with their early access pass (thank you very much I love all 3. Amulet is a berry/mauve shimmer, I feel is a go-to shade to feel polished. Edgy enough where its not the average granny color, but enough color to feel on point and classy. Will be a great choice for summer if you are like me and don't want bubble gum pink or the same boring nude. Solid pigmentation. Conspiracy I knew would be a favorite the minute I saw swatches. Its a bronzy plum brown, neutral and very flattering. I have worn this for more dressed up occasions and received compliments. I thought this would be my go-to fall color, but find myself going for it very often. Solid pigmentation. The greatest surprise was Liquid. It is a sheer formula, which isn't my cup of tea usually, however, this shade is full on vixen. Its a sheer berry/wine on me but I imagine it would be different for each person. It puts me in mind of Clinique's Almost Honey, but it has more staying power and coverage. This is now a staple in my purse. Looks more berry on when wearing my summer colors, but has enough red in it, to really complement your LBD. A classy color all around. In my opinion this preciousssssss should be in EVERYONES makeup bag. Now as far as the formula goes..... I really like it. Its not going to last all day through meals and such, but I didn't expect it to. It does however last til lunch, where I re-apply and then lasts the remainder of the day. Can't complain there. It does glide on smoothly, and best of all, does not make my lips peel. It doesn't seem to dry them out like others have. With these colors I have had zero bleeding and rarely use lip liner. The 2 shimmer colors do feel "heavier" but not really in a negative way. All in all it is a top notch lipstick, sleek packaging ( the lids do snap to ensure solid closure), and a cheaper price. Bravo Urban Decay. I can't wait to buy more shades. If you can't find a color to love here there's no way to make you happy. Thank you Urban Decay for providing so many color choices. You only have one face, invest in it with good products like these. So many preeeeeciosssssssessss.... my preciousssss
Date published: 2016-06-25
Rated 5 out of 5 by from It'll get on your lips. And your food. And your hands. And it'll look amazing doing it. I love this lipstick. It stays on FORVER -- I only ever need to do touch-ups if I've been drinking coffee out of my thermos as opposed to out of a straw and even then, it's just the center of the lips -- and it blends into a deep purple whenever I used a black lipliner for ombré. It's stunning. However, as much as it stays, it always feels like it's on everything ELSE I own too. God forbid I try to eat a sandwich wearing this lipstick, because it'll turn the bread purple. And my thumbs. And my chin. And my nose. And the rest of my face. But the pigment will STILL BE ON MY LIPS. And it won't have slipped at all. So take that how you will. Just don't get lipstick in your hair.
Date published: 2017-02-23
Rated 4 out of 5 by from Incredible color range I now own 2 of the VICE lipsticks. I got 714 when it was part of the Gwen Stefani collection and I just purchased Rock Steady. I really love the color range and these shades in particular are perfect for my super pale complexion. I'm giving 4/5 stars as I thought they could've been a bit more heavily pigmented and found they did wear off faster than my MAC lipsticks in similar formulas/colors.
Date published: 2016-09-04
Rated 5 out of 5 by from Options for a lifetime! UD really stepped up their game when they repackaged their lipsticks and then added a billion more to their line. The packaging is sleek, sturdy and the cap won't come off. My only con would be that the cap can be a bit difficult to get off but nothing that will keep you from being able to use it. The lipstick formulation varies but remains consistent in the longevity of the wear, solid pigmentation, and overall high quality feel. There are so many different options to select from. Currently, it's one of my favorite lipstick lines and I feel like they thoughtfully created shades that everyone could wear!
Date published: 2016-09-01
Rated 5 out of 5 by from These lipsticks are phenomenal! ❤ I love the formula- it feels great on the lips, and the fact that there's no fragrance or flavor whatsoever is a huge bonus. If I want to have a scent, I'll go for cheap lip balm. The lack of flavor (not even a trace of chemical or greasy odor) makes these feel very high end. Although some of the shades do leave a stain on the lips, that is to be expected. With an oil based cleanser, it comes right off. My favorites are the mattes and the sheers. The mattes are really comfortable, even mega matte. They are far less drying on the lips than liquid lipsticks and they stay on just as long. There's a great range of colors and finishes; I can't say enough about how much I love these.
Date published: 2016-12-09
Rated 5 out of 5 by from BEST LIPSTICKS EVER! Great shade selections and color payoff. I probably have 15-20 colors. While I'm not a huge fan of the shears, my sister loves them! I prefer the mattes or the metallized finishes - 714 is my go-to shade. I tend to match my color preference to my mood. When I'm feeling spunky, I reach for Big Bang. Dramatic (or just in the Fall), I opt for Conspiracy. I just kind of mix us the others throughout the year. My least favorite would be Whip and I would not recommend it for purchase. There is absolutely no color transfer so it's more lip a colorless balm.
Date published: 2020-02-02
Rated 5 out of 5 by from My new favorite lipstick! I was a BIG fan of MAC Lipsticks, but now, these new Vice Lipsticks are my new favorite lipsticks! The formula is amazing! They creamy, go on smooth with one swipe. Ruby Woo was my absolute favorite red, but I find myself reaching for 714 more. It's mega matte but does not dry out my lips like Ruby Woo does and lasts for hours without having to re-apply. The fact that I can try these on in my local Ulta or Sephora makes it even better and they are only $17.00! Big Fan:)
Date published: 2016-09-01
Rated 5 out of 5 by from Shut the BACKDOOR! This is my new favorite daily color!!! I have been searching and searching for the perfect brown and have found it in UD Vice Backdoor. Applying it once at 7 am in morning, it will easily last me until noon before reapplying ~ which means it has lasted me through several cups of coffee, a snack or two and lots of work related meetings and phone calls. I LOVE THIS LIPSTICK!
Date published: 2016-08-23
Rated 5 out of 5 by from Absolutely Amazing Lipstick I wish I had discovered UD when I was working! This lipstick lasts for hours & hours with no need to reapply. My favorites so far are Amulet & Conspiracy. A pretty look is to sweep Conspiracy across your lips and dot the top & bottom lips in the middle with Amulet. Each color is also beautiful on its own. I didn't think I could wear metallic lipstick at my age but I encourage you to try it! It rocks without looking stupid or like you are trying to look like a 20 year old.
Date published: 2016-11-16
Rated 4 out of 5 by from My new vice for sure!!! I downloaded the UD Vice App and it really opened my eyes to the varying shades against different outfits. It also gave me much more of a chance to try things I'd never normally buy!!! For instance, the pandemonium shade of lipstick. I am addicted to this shade and it blends well with others to create all sorts of shades. Thanks to the app I am going darker in color/shades and loving it. I have bought 5 of these Vice lipsticks this week at Ulta and LOVE them. They stay on much longer than the original UD lipsticks and they are super smooth. If you haven't tried them, you should. And if you haven't used the app, you need to. Branch out - try some shades that are out of your comfort zone. Enjoy these rich, smooth lipsticks, they are awesome!!!!
Date published: 2016-07-05
Rated 5 out of 5 by from Obsessed with this lipstick I bought two of these lipsticks on vacation and am absolutely in love with them! I have 3 of the Revolution lipsticks which I got while they were on sale last spring and was completely in love so I knew I needed the Vice lipsticks as well. I bought the shades Violate and Hitch Hike, and I have to say I am obsessed. Violate has become my new favorite lipstick, the color is so unique and pretty. Hitch Hike is a gorgeous brick red color with nudish undertones. Just have to say... Love love love these lippies and will be buying more very soon!
Date published: 2016-09-09
Rated 5 out of 5 by from My new HG lipstick! I love these lipsticks!!! I purchased Amulet, Broken, and Plaid. These are beautiful and wear very well. Broken is a beautiful neutral that looks perfect against my brown skin. I love that I can put it on without worrying how it looks. It is a sheer lip. Amulet is a perfect every day look as it is a brown pink color. Lastly, Plaid is a perfect red for me. I am not normally a red lip person but this is beautiful and very flattering. Love the Vice lipsticks!!!
Date published: 2016-09-17
Rated 4 out of 5 by from Great Except for One Annoying Thing I ordered this lipstick in Crisis, after watching a million videos to make sure I bought the right color. The packaging and lipstick color are gorgeous and the formula feels amazing. The one thing that annoys me greatly is, the color label on the end of the tube doesn't match the lipstick color AT ALL, which means when I stand it on end in my lipstick collection and I'm glancing through my collection for a color, out of 30 lipsticks I have to remember that this one is actually a cool deep mauve and not a dark caramel brown. I've never seen this degree of mismatch between a label and product color.
Date published: 2018-01-18
Rated 5 out of 5 by from Best lipstick ever This is my favourite lipstick brand because there aren't any undertones which I find is super hard to find! Ever colour looks just like it does when you're looking at the tube as it does on your lips. Though 100 shades is a lot and gives me major stress when trying to decide, the variety of colours is incredible and you can't complain when there's a shade for everyone! I find there aren't as much super subtley different shades like the eyeshadows though which makes the decision a bit easier as you can get truly different colours!
Date published: 2016-07-30
Rated 5 out of 5 by from Excellent lippie! Ever since the last full line of UD lipsticks, I've been waiting for UD to re formulate and release a new line. What an improvement (and the old line wasn't terrible). The only real dislike I had about the old line was the smell/taste -- kind of bitter. This new line? Wow. I have Ravenswood, Broken, and Ex-Girlfriend. I can't believe how moisturizing and creamy these are. I've not tried the Matte or Comfort Matte formulas, but I love the Cream and Sheer formulas. They feel great, no bad taste or smell, and they stay on so well -- especially with the Ozone clear primer pencil. Find a color you like -- a neutral if you're not too sure -- and try it. I don't think you'll be disappointed.
Date published: 2016-12-09
Rated 5 out of 5 by from The perfect red. The perfect formula. I get compliments every time I wear Bad Blood Vice Lipstick. I don’t know if I just chose the perfect red for my own skin tone, or if it really is the holy grail of reds. The Comfort Matte formula is perfect for someone like me who loves a matte finish but doesn’t always enjoy super matte liquid lipsticks that can be hard to blend and tend to layer up and can cause uneven application. I will say- this is not a “put it on in the car” lipstick. It’s highly pigments and will need a steady hand. I use a lipstick brush for this one!
Date published: 2018-03-02
Rated 5 out of 5 by from Say YES to the Color <3 I have been so happy with this color. I love love love vice lipstick. The mega matt is wonderful and it stays put!
Date published: 2019-09-12
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