Vice Lipstick

Vice Lipstick is rated 4.8 out of 5 by 1731.
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Vice Lipstick

Vice Lipstick

Vice Lipstick is rated 4.8 out of 5 by 1731.
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Product Benefits

An innovative lip formula, in an array of shades and finishes, that gives an unbelievable laydown of color with just one swipe.



Whatever your Vice, we're here for it. Available in an array of indulgent finishes and lipstick colors that range from bold brights to dark hues to versatile neutrals, the possibilities are endless. Each shade applies smoothly (without dragging or skipping), hugs lips, and feels ultra-comfortable. Plus, our signature Vice formula gives the lipstick its super-creamy texture, pigmented payoff, and superior color dispersion.

We've also packed every shade with nourishing ingredients. A butter blend comforts, hydrates, and enhances, leaving lips soft and conditioned, and never dry. Aloe vera, jojoba, avocado, and babassu oils nourish and soften lips. Illipe butter, derived from Malaysian illipe trees, provides long-lasting moisture, while the vitamins C and E deliver a hit of antioxidants.

Want to experiment with new colors and discover your newest Vice? Check yourself out and play with a huge range of lipstick colors using our Virtual Try-On.

Our huge assortment also includes more finishes than ever before:
- MEGA MATTE: super-intense matte
- COMFORT MATTE: our creamiest matte
- CREAM: the original—creamy, badass luxury
- METALLIZED: cream with a high level of pearl
- SHEER: a punch of color with a sheer, shiny finish
- SHEER SHIMMER: slightly transparent finish with floating pearl and a smooth texture

Ingredient callouts:



  • For ultra-long wear and to prevent feathering, pair these shades of Vice Lipstick with matching shades of 24/7 Glide-On Lip Pencil.
  • To hold color in place, correct mistakes, and even fill in lines, use our Ultimate Ozone Multipurpose Primer Pencil.
  • Layer more than one shade of Vice Lipstick to create custom lip colors.
  • Get a gradient effect by applying a deep shade to the outer area of your lip, then add a softer shade to the center.

Full ingredient list

Get the full look

Vice Lipstick will get you these full looks.

partners in crime

Know what goes great with Vice Lipstick? These UD faves.

naked essentials bundle pack
24/7 Glide-On Lip Pencil
Vice Lipstick
Vice Lip Chemistry Lasting Glassy Tint

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Rated 5 out of 5 by from My favorite lipstick! This is hands down the best lipstick I have ever used! I especially love the sheers and creams because they do not dry out my lips and the staying power is great (esp for lined and primed lips). I am not a matte fan in general, but the comfort mattes are quite nice! So if you love a color that comes in comfort matte but don't want to get it just because you hate a matte - just try it! I can't speak for the mega mattes, I haven't tried them (yet). These lipsticks go on so easy, pigment is dense and powerful.. I could go on and on. I had some "favorite" lipsticks from other brands that I have been slowly replacing with similar shades of Vice. I don't see myself going back to anything different!
Date published: 2017-11-19
Rated 5 out of 5 by from Good color, decent staying power I have two of these colors, but mainly want to talk about blackmail. I really love this color, since I've always had issues finding a good purple red that didn't fade to red by the end of the day. It applies smoothly, but is a bit hard to remove if you've made mistakes, thus the 3 bar rating. I'd say the staying power is good, but would definitely need reapplying after a real meal or else you'll look like a hot mess. Drinking and light snacking did not make the lipstick budge though. I did like the fact that it is a nice matte that did not dry my lips at all.(being in Colorado, that's a very good thing) Overall I really liked this lipstick, and am saving up to try this color in the liquid style!
Date published: 2017-04-18
Rated 5 out of 5 by from "Asphyxia" VIce Lipstick I adore this shade. It has a light sparkle to it, and, just looking at the swatch on the site, I would have never bought it for myself, but, I saw a picture on Instagram, and thought I'd try it out. Now, I'm 50+, just to put that out there, and EVERY TIME I wear this, someone compliments me on it. It is so pretty. My heart also belongs to "Peyote" as a great neutral. I wish they'd make "Backtalk" in a non-matte formula.
Date published: 2019-07-17
Rated 5 out of 5 by from Asphyxia I don't wear lipstick very often, as I find them to feel too heavy and cake-like and dry on my lips (trust me, I have tried tons of different lines and different finishes, they all drove me nuts after a couple of hours of wear). I decided to try UD brand when I was at Ulta recently to cash in on my $50 gift card I got as a Christmas gift. Now, whenever I would wear lipstick for a special occassion, it is usually a dark berry color. I happened to catch the Asphyxia shade out of the corner of my eye and it really intrigued me, so I bought it on a whim. I am so glad I did! I absolutely love it!!! And it has some serious staying power and even after eating, etc, it still felt smooth! after a long period of wear. The pinkish-light purple hue is a different look for me that I really like instead of my usual dark tone. Well done, UD, and I will be trying out other shades soon!
Date published: 2018-03-28
Rated 4 out of 5 by from UD Vice Lipstick 1993 I had been looking for a lipstick that would allow me to try/play with the nude lip look. Being of a darker complexion (Half Black/Half Filipino), it's very hard to find an exact shade that doesn't look pinkish. Also, my natural lip color is dark as well. A good friend pushed me to try the shade out, while browsing the new line in a store. I was surprised at the texture of the formula and the coverage. I was very please with the shade... it looked nude!!!! It was an impulse buy, but one that i don't regret at all.
Date published: 2016-09-01
Rated 5 out of 5 by from Vice Lips are the only Lips Let me tell you what, I am a lip girl. And a lip girl always has her favorite shade, color, blend, brand, etc. And then one day, it is discontinued (I know. I shed a tear too.). Then, URBAN DECAY decides to make you the happiest ever and add a hush-hush perfect color for my lips, I just had to find it. And, they gave me 100 choices. Cruel is my color. It's my new number one. It goes with everything, and I'm not just talking colors. I'm talking little black dresses AND jeans. Put me in cargo pants, and my Cruel is still on. Thank you Urban Decay. You have made my lips smile again!
Date published: 2016-07-29
Rated 5 out of 5 by from The only lipstick I'll ever need I never wear lipstick...let alone RED but this has changed my life. I've been eyeing the ROCK STEADY for a while and finally bought it during the VICE launch. It is beautiful. I like the tint of blue in there which gives it a more edgier red, and complements all the black I wear. I never liked wearing red lipstick because it bleeds easily and dries out my lips but now I can't wait to put it on because aside from the gorgeous color, it lasts for a whole day and keeps my lips moisturized. LOVE LOVE LOVE!!!
Date published: 2016-06-30
Rated 5 out of 5 by from This product is so buttery! I have tried what feels like thousands of different lipsticks but I've never been more pleased with Urban Decays Vice Lipsticks. I usually go for matte lipsticks and most mattes I have tried were usually hard to apply I would have to put some pressure in order to get it to go on not with these the matte and mega matte went on so creamy and buttery. I was really pleased and the pigmentation on them are amazing so far I have only tried the reds but from what I can tell they are all going to be pretty amazing.
Date published: 2016-09-30
Rated 1 out of 5 by from Poor Online Color Representation I bought this from UD online, and the color on the model was much deeper online, than in reality. Additionally, I returned this product and it was received by UD on 10/4, and I didn't get my refund until 10/21. 13 Days?! Next time I want to buy/try a new product, I'll just go to Sephora or ULTA, and I'll get my refund within 48 hours.
Date published: 2016-11-02
Rated 4 out of 5 by from Indian Skin - Tampered & Liar Bought Tampered and Liar for myself. It arrived without the engraving but the staff gladly assisted me with that issue. Regarding the two lipsticks, my lips are dark in general (to a point where tampered is like a pinky-nude for me). I'm pretty obsessed with tampered and wear it on a daily basis. Liar, on the other hand, was an experiment which went wrong. Way too pale on my skin tone and doesn't suit me at all. So I returned it back since it wasn't engraved. PS - comfort matte is ah-mazing
Date published: 2018-03-12
Rated 2 out of 5 by from I hate it, had to return I had the amazing matte lipsticks from UD a couple years ago and now they have the same colors in Vice comfort matte instead. The Bad Blood is a lot thinner and because of this almost has a pink tone to it and smears around the corners of my lips. The Blackmail one has a SHEEN to it!!! It's MATTE!! Why does it NOT look matte?? Also because the formula is thinner it looks more purple and less dark purple almost black/brown like the original did. It's ok if you want a shiny dark purple but if you want MATTE extra dark purple, this one isn't as good as the old one, the pre-vice line :( The color WHIP was too thin and not enough pigment either. Going to have to return to sephora. I'm so sad :(
Date published: 2017-05-02
Rated 5 out of 5 by from My new favorite lipstick! Even though I've used UD cosmetics for years, I must admit I used their eye makeup first & did for a long time before trying out their lipstick (not until this year!). Being so fair & in my early 40's, I didn't want to accidentally get one of those crazy colors that looks great...on the younger generations. I love the all natural (or nude) look & the following colors did well for me. Naked, Insanity, Stark Naked, Gubby & Walk of Shame. In addition, I purchased the coordinating 24/7 Glide-On Lip Pencils so that if a color turned out to be too light, I could line my lips & then fill them in before putting on the lipsticks. They feel smooth & buttery on! My next thing will be to try some of the lip glosses!
Date published: 2016-09-28
Rated 5 out of 5 by from AMAZINGGGGG I bought Conspiracy and it is such a beautiful metallic golden bronzey mauve. It glides on so smooth and is very moisturizing. I can't wait to purchase more colors.
Date published: 2016-06-07
Rated 5 out of 5 by from Pandemonium, Blackmail, Disturbed, Sancho, and Psycho I am not usually a matte person. Love my cream lipsticks. BUT Pandemonium has become my new favorite lipcolor! Blackmail, disturbed, Sancho and Psycho come in a close second. All are GREAT colors that last for a long time. I have medium golden toned skin so these colors look AMAZING. The comfort matte formula is a new favorite. not dry but extreme color and last all day.
Date published: 2016-06-09
Rated 5 out of 5 by from Lighting in a Tube!! Urban Decay's unprecedented launch of 100 Vice Lipsticks was nothing less than fabulous. I counted down to the release dated and snagged several shades: Bang, Big Bang, Amulet, Conspiracy, Zealot, Wildfire. So many shades and so many wonderful finishes comfort matte, cream and metallized are among my favorites. It's a full-coverage, true to shade long-lasting wear all for an incredibly affordable price. I've added over a dozen more to my lipstick collection just within the past few months.
Date published: 2017-12-28
Rated 5 out of 5 by from Rejected Please bring back Vice - Rejected...I cannot find another color and love Urban Decay lipstick
Date published: 2020-02-20
Rated 5 out of 5 by from Great lipstick. Color doesn't wash out your face. I am happy with my purchase of the Morning After (Sheer) lipstick. I think Morning After is the only Vice lipstick with the blue undertone. It doesn't make my teeth to appear any whiter but as long as it doesn't make them appear yellowish, I am perfectly happy with it. It's a soft muted pink color that doesn't wash out your face. Love love love.
Date published: 2016-09-03
Rated 3 out of 5 by from Really disappointed I had heard so many good things about this lipstick line and I was so excited to try them. I ordered this as a birthday gift to myself and tried it the day it arrived. I was so disappointed. This claims to be "comfort matte" but it definitely isn't matte, it smears easily and doesn't last very long. I honestly don't see what the hype is about.
Date published: 2016-08-08
Rated 4 out of 5 by from Beautiful Color I love this color and it is great color I can wear to work. I normally wear dark colors that aren't work appropriate, so I got this one because it looked like it wouldn't scare people. The color is very sheer, but still has a great color. I have four or five lipsticks that are the old lipsticks (Revolution), and was hoping these colors would last like the others did. I only own this one (Seismic) in Vice, and it doesn't last like the Revolution ones I have. I'm hoping that it is just the sheer affect that causes it to wear off faster; the formula is very creamy and moisturizing. Just to give you an idea Shame and Venom are my favorites from the old collection. I was so glad they kept them in the new collection.
Date published: 2016-08-24
Rated 5 out of 5 by from 714 Is Queen This mega matte shade has to be, hands down the best shade of red out there. My lips do not look dried out as some matte finishes tend to do. 714 is replacing my Lime Crime Velvetine in Red Velvet. The color glided on my lips and so far I have been able to wear without applying Ozone or a lip liner. This formula has great staying power.
Date published: 2016-06-09
Rated 5 out of 5 by from So many colors! I own this lipstick in six colors and just ordered three more. I really like the metalllized formula. It's shimmery and on the sheerer side. Bobby Dazzle is great to make any lipstick glossier, Gubby and Peyote are beautiful pinks and Amulet and Conspiracy are gorgeous darker purples (but not too dark if you don't layer). Oblivion is my only matte and it's a perfect my lips but better color. I like to lighten Amulet with Gubby. I apply them with my finger to make the color sheer.
Date published: 2016-09-02
Rated 5 out of 5 by from The best lipstick! My most commonly used shades are 714, 1993, Conspiracy, and Blackmail. The application is simple, the packaging is sleek and chic. The product itself is second to none. The mega matte shades are fantastic, although I find myself playing with the other finishes, aswell. The collection as a whole is like Mecca for any lipstick enthusiast, with a shade for everyone. All of these things would make this product perfect for me, but the long-lasting pigments are the crown jewel of the entire line. My lip color lasts for hours and even through meals. I can't recommend it enough.
Date published: 2016-10-14
Rated 5 out of 5 by from Amazing I bought this lipstick the day it came out at my local Sephora and it is absolutely amazing! The color is beautiful and the texture is really nice. I love that it is a matte but isn't quite as dry as other mattes. Also, the fact that it stayed on after eating a sandwich and drinking a glass of water really impressed me.
Date published: 2016-06-28
Rated 5 out of 5 by from A perfect retro red This amazing blue based red lipstick has a lovely cream consistency that stays for a long time. My lips tend to be a little dry when it comes to matte shades so this is a perfect compromise so i am not super shiny. this pairs best with the 69 liner and is my signature shade that i have recieved the most compliments on.
Date published: 2018-08-12
Rated 5 out of 5 by from 714 Mega Matte I have never used urban decay lipstick before and I got this lipstick from purchasing $50 or more on Wende's birthday. So it came in my package. I was super excited and needed a bright red lipstick. I first had a difficult time applying it since it was a mega matte then once i got it started it was very easy to apply and now I am obsessed with it! I recommend all of the lipsticks. I also did get a sample pack of 24 of them and they are all fantastic! I need to buy all 100!
Date published: 2016-08-28
Rated 4 out of 5 by from Hit or miss I've been buying a lot of different shades of this lipstick ever since it came out and I've come to the conclusion that the product is a hit or miss. I've had great success with some shades, but others really weighed my lips down and TRANSFERRED. The red lipsticks especially. I get it transferring at the start of the day but these lipsticks were leaving full lip prints by lunchtime and would get on EVERYTHING. The shade I had the most success with was Blackmail, it went on easily, I had to do little reapplying, even for a very bold shade, and it didn't transfer at all.
Date published: 2016-10-07
Rated 5 out of 5 by from Read My Lips As a lip gloss addict, I was hesitant to try lipstick. I have never been able to wear lipstick as my lips are thin, the color would bleed, and my lips ended up feeling very dry. I do public speaking/training for a living and always need something on my lips to keep them soft. Because I love all the other UD products, I took a chance on this lipstick...and am so glad I did! The formula is creamy, the color stays put (even without liner), and it's so easy to apply. I purchased Rapture (crème) and get so many compliments when I wear it. This gloss addict is now converted!
Date published: 2016-09-02
Rated 5 out of 5 by from Amazing. 9/10 I will admit I was super skeptical about this at first because I am a die hard revolution gal. This lipstick is fantastic. The color is gorgeous and it stays on without drying me out. My favorite part is that it doesn't feather! I never wear lip liner and it stays put perfectly. My skin is dark brown and this lipstick is my favorite red that vice makes. My favorite revolution red is shame. Both are not too orange and not too blue and they compliment my skin beautifully
Date published: 2017-07-30
Rated 5 out of 5 by from OH MY GOD!!! They are perfect from every aspect. You cannot beat the price. The range of shades is amazing. Formulas are hands down the best formula your lips will ever touch. Packaging is perfect. The tip is better for precise application. I actually like it more than the previous packaging.
Date published: 2016-06-03
Rated 5 out of 5 by from Changed my mind about lipstick! I was never a huge fan of lipstick, but this product changed my views. My lipstick would never stay on or it was hard to find a color that looked good on me. With 100 different shades, it's impossible not to find a color that suits you! It lasts long and I don't need to touch it up as much I do with other lipsticks. I bought Heartless and the color is so beautiful, I wear it everyday! From never using lipstick to wearing everyday, it's safe to say I love this product!
Date published: 2016-09-05
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