What's New
Check out the latest UD lineup
What's New. Check Out the Latest UD Lineup.

What's New

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BACKTALK. The all-in-one monochromatic palette, featuring shadows, blush and highlighter. GET THE PALETTE >

Rule #1: There Are No Rules. Create Your Own Chaos With 24/7 Glide-On Eye Pencil. Draw The Line >

46 Shades
Special Offer
Rating 4.8 of 5 5,230 reviews


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ALL NIGHTER Rating 4.2 of 5 23 reviews


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New Makeup, Brushes, & Beauty Products

Check out the new makeup, brushes & beauty products in our lineup.