What's New
Check out the latest UD lineup
What's New. Check Out the Latest UD Lineup.

What's New

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DIVE IN TO AN ENDLESS SUMMER. BEACHED COLLECTION. SHOP THE COLLECTION >

VEGAN
24/7
44 Shades
Rating 4.8 of 5 5,209 reviews

$20 - $21

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HOTTER THAN YOUR SUMMER FLING…Get a FREE Perversion Mascara deluxe sample with any purchase! Use code: SUMMERFLING. GET BEACH-READY >

VEGAN
ALL NIGHTER Rating 5.0 of 5 4 reviews

$34

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DOUBLE TEAM
5 Shades
Rating 4.4 of 5 22 reviews

$24

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Check out the new makeup, brushes & beauty products in our lineup.