What's New
Check out the latest UD lineup
What's New. Check Out the Latest UD Lineup.

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PERVERSION LOOKS GOOD ON YOU. BIGGER. BLACKER. BADDER. PERVERSION MASCARA. High volume. High drama. Ultra black. So intense you might need a safe word. GET PERVERSION >

VEGAN
24/7
46 Shades
Rating 4.8 of 5 5,216 reviews

$20

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ANY LOOK. ANYTIME. ANYWHERE. BORN TO RUN. SHOP THE COLLECTION >

VEGAN
ALL NIGHTER Rating 4.1 of 5 16 reviews

$34

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DOUBLE TEAM
5 Shades
Rating 4.4 of 5 27 reviews

$24

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Check out the new makeup, brushes & beauty products in our lineup.