What's New
Check out the latest UD lineup
What's New. Check Out the Latest UD Lineup.

What's New

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LO-FI LIP MOUSSE. CREATE THE ULTIMATE COOL-GIRL LIP THAT FEELS LIKE NOTHING AT ALL. SHOP ALL SHADES >

24/7 in color
VEGAN
24/7
Glide-On Eye Pencil
46 Shades
Special Offer
Rating 4.8 of 5 5,216 reviews

$21

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FOR A LIMITED TIME, GET A FREE BACKTALK VICE LIPSTICK DELUXE SAMPLE WITH YOUR PURCHASE OF THE PALETTE! USE CODE: TALK2ME. GIVE ME BACKTALK >

ALL NIGHTER in color ALL NIGHTER in color ALL NIGHTER in color
VEGAN
ALL NIGHTER
Waterproof Setting Powder
Rating 4.1 of 5 16 reviews

$34

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DOUBLE TEAM in color
DOUBLE TEAM
Special Effect Colored Mascara
5 Shades
Rating 4.4 of 5 27 reviews

$24

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New Makeup, Brushes, & Beauty Products

Check out the new makeup, brushes & beauty products in our lineup.