All New

Urban Decay doesn’t just create makeup; we create tools for self-expression. Whether you're a minimalist or a maximalist, we provide new and trending, award-winning products that help you do exactly that.

We want you to understand the power of a Longwear Foundation that breathes with your skin, the science behind our Waterproof Eyeliner that actually stays. We strive to be the ultimate "beautyverse" where professional-grade quality is accessible to all, without compromise.

There’s a reason our new launches instantly become your most-loved holy grails. We engineer products to solve your biggest beauty dilemmas—like our iconic Eyeshadow Palettes that offer versatile textures from buttery mattes to dimensional shimmers, ensuring every look is crease-free and high-impact. Whether you're searching for a Creamy Lipstick that delivers instant moisture and saturated color, or a High-Coverage Concealer to prime and perfect your canvas, Urban Decay has your back.

We remain fiercely committed to our roots: providing you with professional-level, Cruelty Free Vegan Makeup. You will always find products in our lineup that allow you to update your existing look or experiment with an entirely new one. Finally, don't forget the most important step in any routine: lock it all down with our legendary Makeup Setting Sprays.