Eyeshadow Primer Potion



146 reviews


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Product description

Get 24-hour eyeshadow with a conscience. When you buy Eyeshadow Primer Potion in Enigma, a LIMITED-EDITION neutral matte shade, 100% of the purchase price will be donated to women's empowerment nonprofits selected by The Ultraviolet Edge, Urban Decay's global initiative to empower women.

We also revamped our legendary Eyeshadow Primer Potion, making it better than ever (a seemingly impossible mission). With updated packaging that includes an applicator, our Potion looks more gorgeous and applies with more versatility. And it still packs the powers it’s famous for: 24-hour, crease-free shadow, more vibrant color and smoother application.

Our revolutionary paraben-free formula features space-age polymer technology that fills in any imperfections on the skin’s surface, prepping your lids for all-day shadow. Once you’ve tried it, you'll never want to live without it.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.

Fill Weight: 10 ml / 0.33floz

Pro Tips

Smooth on a touch of Eyeshadow Primer Potion before your shadow for 24 hours of wear and NO creasing.


Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau).
May Contain:
Mica, CI 77891 (Titanium Dioxide), CI 774491/774492/774499 (Iron Oxides), CI 77742 (Manganese Violet)]..

The Ultraviolet Edge: Learn More >

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Rated 4.8 out of 5 by 143 reviewers.
Rated 5 out of 5 by Love it. Must have for all eyeshadow junkies. I have tried out all of the UD eye shadow primers. This is my favorite one. With all the other ones, my eyeshadow does crease in a few hours. I was having to reapply and reapply eye shadow. :( With the enigma, I applied my eye shadow one time and that was the end. My eye shadow lasted a whole work day, plus another four hours. My eye shadow never creased once at all. I fell in love with this product. I hope this product is never discontinued, or I would be really upset. This product is a must for all eye shadow lovers. I love the tint to it as well. This product does not take away from the tint of your eyeshadows like the original and the eden. May 2, 2016
Rated 5 out of 5 by Great base My favorite thing about this primer is its charitable cause. That in itself makes it worth trying, in my opinion. The product itself is wonderful, slightly coating your eyes with a neutral base that makes the eyeshadow stay on all day without creasing. It doesn't interfere with any colors, doesn't feel cakey, and just overall improves your color presentation and staying power. You can even use the primer as part of the color of your base, if you'd like. Very happy with this purchase, and would recommend. October 29, 2016
Rated 5 out of 5 by Product is easy to use and helps eye shadow stay on without creasing. This product is a great primer to use prior to applying eye shadow. This product increases pigment pay out and keeps my eye shadow from creasing. I like that it blends in well with my skin colour for those days that I don't have time to wear any eye shadow. I like the new applicator; though I am concerned about contaminating the product inside of the tube with continual use. I also like the new packaging for the Primer Potion; the packaging is quite innovative. I think this colour should be made a permanent addition to the Primer Potion collection. I like how the proceeds from the sale of this product is going to a good cause. April 18, 2015
Rated 3 out of 5 by Great product but color is not versatile I love Urban Decay primer potion; it's been the only primer that I have kept with but I decided to try this one out because I have discoloration on my eye lids. After using this, I feel like it creates a more chalky base and it makes any neutral eye look, look chalky. I much prefer the original color or the anti-aging, just because they come out more transparent on your lids (as least for me, I have medium skintone). I think the color of this primer potion would probably suit someone with more fair skintones, even medium would show up too chalky. Also, if you do decide to purchase this, a little goes a LONG way. Don't make the mistake of putting too much on. July 30, 2016
Rated 5 out of 5 by This product is the BEST ever since I've tried this product I can't go back to anything else! Nothing works as good or stays on as long as this! I've tried other UD and other brands primers but they don't last. My eyeshadow stays in place all day and NEVER creases!!! I even use it on my nose because I'm oily and it really does the trick! I hope this is never discontinued because I would be really upset. I literally recommend EVERYONE to try this product because you will love it! Also I wear makeup every single day and this has lasted me a year and 5 months to this day! For $20 that's Ana amazing price! September 27, 2016
Rated 5 out of 5 by Holy Grail Eyeshadow Primer! I cannot live without this stuff! I have always used UD Primer Potions since i started getting serious about my makeup game, but this is by far my perfect match! I am very fair and was using the shade Eden and found it to be a little too yellow. When enigma launched, my prayers were answered! But of course, I only bought one and didn't realize it was limited edition until it was too late. Please make this a permanent product. I read a lot of the other reviews and many others feel the same. Since ths is now available again, I'll be stocking up! Thanks for bringing it back UD! April 13, 2016
Rated 5 out of 5 by Love this stuff I have another primer potion, but because I don't have fair skin it comes out too light on me, which isn't bad, but I love enigma because of the color it matches my skin perfectly, which is awesome when I don't want to deal with covering every area that the other primer potion touched. Again great product that brings out any pigment and lasts literally all day long. Stops my eye shadow from creasing which is a must for me since I have oilier eye lids. Just wish they'd stop making this limited edition already, but it was awesome that the buy was for a great cause this time. April 10, 2016
Rated 5 out of 5 by I want them all Im a sophomore in highschool, generally we don't look so hot. As a freshman I was part of that crowd. With my creasy eyeshadow and fall out all over my face. Then I met this primer. Now my eyelids are perfectly contoured, from the moment i put my eye makeup on to the moment I take it off at night. I could not be more pleased with this eyeshadow. I also have the old original color in the original tube and while i miss squeezing it out, i love the wand too! This color also looks great on almost any skin tone! Make this a full time product not just limited edition!! September 5, 2015
  • 2016-10-30 T08:17:06.170-05:00
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