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TOOLS, NOT RULES TO DEFINE YOUR ARCH. Explore The Lineup >

Most popular products

Naked Reloaded in color
NEW
Naked Reloaded
Eyeshadow Palette
Rating 5.0 of 5 1 review

$44

Brow Blade in color TAUPE TRAP
NEW
Brow Blade
Ink Stain + Waterproof Pencil
5 Shades
Rating 4.4 of 5 8 reviews

$26

24/7 in color Perversion
VEGAN
24/7
Glide-On Eye Pencil
Perversion
Rating 4.8 of 5 5,261 reviews

$21

What's Trending

  • ud938
    Naked Reloaded in color
    NEW
    Naked Reloaded
    Eyeshadow Palette
    Rating 5.0 of 5 1 review

    $44

  • ud934
    Brow Blade in color TAUPE TRAP
    NEW
    Brow Blade
    Ink Stain + Waterproof Pencil
    5 Shades
    Rating 4.4 of 5 8 reviews

    $26

  • 604214450608
    24/7 in color Perversion
    VEGAN
    24/7
    Glide-On Eye Pencil
    Perversion
    Rating 4.8 of 5 5,261 reviews

    $21

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  • Eyes

    Discover amazing eye makeup at Urban Decay. Shop deep metallics to vibrant neutral eye makeup looks & receive free shipping on $50+.

  • Lips

    Shop Revolution Lipstick, lip gloss & more at Urban Decay. Smooth, creamy luxe texture + high-gloss definition = Loaded Lips. Free shipping on $50+.

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    Shop Naked Skin Beauty Balm, Naked Skin Weightless Ultra Definition Liquid Makeup & more at Urban Decay. Flawless, even and beautiful. Free shipping on $50+.

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About Us

Feminine, dangerous and fun. Urban Decay appeals to women who relish their individuality and dare to express it. From our insane range of velvety Eyeshadows—including the bestselling (and often-copied) Naked Palettes—to our award-winning eye liners, budge-proof mascaras and legendary Makeup Setting Sprays, we've been shaking up the industry for over 20 years. More

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