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ANY LOOK. ANYTIME. ANYWHERE. BORN TO RUN. MOST-WANTED MAKEUP FOR WHEREVER LIFE TAKES YOU. SHOP THE COLLECTION FIRST >

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  • UD515
    Eyeshadow Primer Potion in color Sin
    Eyeshadow Primer Potion
    6 Shades
    Rating 4.7 of 5 1,359 reviews

    $22

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    Perversion in color
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    Mascara
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    $24

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    86 Shades
    Rating 4.9 of 5 2,046 reviews

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    24/7 in color OVERDRIVE
    NEW
    24/7
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    All Nighter Makeup Setting Spray Duo in color Double Dose
    VEGAN
    All Nighter Makeup Setting Spray Duo
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    Vice Lipstick in color FUEL 2.0 (CREAM)
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WENDE REVEALS THE FULL COLLECTION. Hear firsthand about all the versatile possibilities Born To Run has to offer. WATCH NOW >
WENDE REVEALS THE FULL COLLECTION. Hear firsthand about all the versatile possibilities Born To Run has to offer. WATCH NOW
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  • Eyes

    Discover amazing eye makeup at Urban Decay. Shop deep metallics to vibrant neutral eye makeup looks & receive free shipping on $50+.

  • Lips

    Shop Revolution Lipstick, lip gloss & more at Urban Decay. Smooth, creamy luxe texture + high-gloss definition = Loaded Lips. Free shipping on $50+.

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    Shop Naked Skin Beauty Balm, Naked Skin Weightless Ultra Definition Liquid Makeup & more at Urban Decay. Flawless, even and beautiful. Free shipping on $50+.

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Feminine, dangerous and fun. Urban Decay appeals to women who relish their individuality and dare to express it. From our insane range of velvety Eyeshadows—including the bestselling (and often-copied) Naked Palettes—to our award-winning eye liners, budge-proof mascaras and legendary Makeup Setting Sprays, we've been shaking up the industry for over 20 years. More

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