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Featuring our new vegan formula, plant-powered, Wild Lash Mascara…get wild by nature.
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What does mascara do?
Mascara coats your lashes to lengthen, tint, volumize, and lift them. It also helps open and widen your eyes, making them look brighter and more awake. Our bestselling Perversion Mascara is ultra-creamy and has triple-black pigments in the formula for the most intense and dark lashes. Perversion lets you as much volume and length as you want, for feathery, fanned-out lashes.
Is mascara made out of bat feces?
Don’t worry, mascara does not contain bat feces. This is a common misunderstanding, as “guano” refers to feces and “guanine” is a chemical that can be found in cosmetics. Our mascara definitely doesn’t contain any guano.
What is the correct way to apply mascara?
We recommend wiggling the mascara wand from side to side as you coat lashes from root to tip. Start with our bestselling Perversion Mascara, which goes on ultra-creamy and coats your lashes evenly. The formula lets you pile on coat after coat to build as much volume and length as you want, creating feathery, fanned-out lashes.
How do you apply mascara for beginners?
Perversion Mascara is perfect for beginners. Generally, you want to coat lashes from root to tip, while wiggling the mascara wand. You can go back in and apply more coats to keep building volume and length; this creates a feathery, fanned-out look. Check out our Instagram and YouTube channel for mascara tips and tricks.
How do you make mascara look good?
The important with applying mascara is to comb through the lashes thoroughly to avoid clumps until you get the desired effect. Start by priming and conditioning your lashes with Subversion Lash Primer; this nourishing formula helps makes your lashes longer, stronger, and thicker and gives your mascara something to really grab on to. Then use Perversion Mascara, wiggling the brush from side to side as you coat lashes from root to tip. You can build as much volume and length as you want with every coat, for a feathery, fanned-out look.
How many coats of mascara should I apply?
It’s totally up to you—Perversion Mascara is super-creamy and buildable, so you can really layer it on until you get the level of volume and length you want. We recommend always conditioning and prepping your lashes with Subversion Lash Primer before applying mascara. Subversion makes your lashes stronger, thicker and longer while giving your mascara something to grip on to.
How do you use mascara for volume?
To really get volume from your mascara, you should prep and condition your lashes with Subversion Lash Primer. It contains a nourishing blend of ingredients that help make your lashes longer, stronger, and thicker. It also helps separate individual lashes and gives mascara something to grip. When using Perversion Mascara, make sure to wiggle the brush from side to side to really coat every lash (even the teeny-tiny ones!) from root to tip. You can keep building volume by applying multiple coats of mascara.
Does mascara on bottom lashes make eyes look bigger?
Yes, it does. Applying mascara on the bottom lashes along with the upper lashes helps widen and brighten eyes, which makes you look more awake. Using Perversion Mascara on your upper and lower lashes will make them appear more voluminous and longer; the ultra-creamy formula makes it easy to layer on coats and create a feathery, fanned-out effect.
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Urban Decay's mascara products give you big, voluminous lashes that just won’t quit. Prep your lashes with Subversion Lash Primer; the nourishing formula makes them thicker, longer, and stronger while giving mascara something to grab on. Perversion Mascara is a bestseller for a reason—the ultra-creamy, triple-black formula gives you buildable volume and length with fanned-out, feathery lashes. If you need your mascara makeup to last even longer, there’s Perversion Waterproof Mascara. The formula never gets brittle or clumpy, and even contains ingredients good for lash growth and health. Add more drama and intensity to every eye look with a few coats of mascara.