Urban Decay Eyeshadow
Explore the best eyeshadow lineup from Urban Decay for all your eyeshadow looks. Choose eyeshadow palettes and eyeshadow singles from a range of finishes — think matte eyeshadow palettes to glitter eyeshadow palettes — and shades from understated neutrals to badass brights. Explore eyeshadow for blue eyes, green, and brown. We’ve always been huge on color, so no matter what eye look you desire — green, purple, blue eyeshadow & more, there's something for everyone!
Eye Makeup Looks
The possibilities are endless for creating simple and natural eyeshadow looks to smoky, smoldering looks. Our Pigment Infusion System™ gives every eyeshadow its velvety texture, vibrant color, and extreme blendability. With minimal fallout and intense color, there’s a reason why Urban Decay is known for our eyeshadow game.
Eyeshadow Palettes
Need a new eyeshadow palette? Check out Naked Reloaded, the essential eyeshadow palette with all the nudes you’ll ever need (from matte to metallic), all in one place. And if you want something a lil different, check out our Naked 3 palette, with all the mauvey pink eyeshadow tones that’ll make any eye color pop.
Eyeshadow Singles
The best eyeshadow singles from Urban Decay go on silky, blend easily, and stay put! 24/7 Shadow, a creamy vegan eyeshadow single, delivers supercharged colors and finishes for up to 12 hours.
Cream Eyeshadow
A cream eyeshadow is perfect for on-the-go, and our 24/7 Shadow Stick gives you creamy, long-lasting waterproof color that won’t budge for up to 24 hours.
Frequently Asked Questions
Eyeshadow is used to express your personality, ranging from everyday matte shades to sparkly and shimmer options for dramatic looks. Versatile options like the Naked3 and Naked Reloaded palettes offer 12 shades for experimenting with colors and techniques.
Eyeshadow comes in powder (singles and palettes), cream, gel, and liquid forms. You can also mix powder eyeshadow with All Nighter Makeup Setting Spray or Eyeshadow Primer Potion (along with 24/7 Glide-On Eye Pencils) to create custom liquid or cream shadows and liners.
In addition to brightening, lightening, and enlarging, eyeshadow “shadows” the eyes, much like contouring does for your face.
In addition to brightening, lightening, and enlarging, eyeshadow “shadows” the eyes, much like contouring does for your face.
Urban Decay's Naked Palette is the #1 selling eyeshadow palette!
Depending on the formula, eyeshadows can contain Talc, Kaolin clay, and Mica (for shimmer). It is best to check specific product packaging for exact details.
Yes, using an efficacious eye primer helps keep your eyeshadow more vibrant and crease-free for all-day wear.
Options include powder singles and palettes, 24/7 Eyeshadow Sticks (cream), Heavy Metal Glitter Eyeliner (which doubles as a liquid shadow/topper), and custom formulas made using setting sprays or primers.
Start by applying an eyeshadow primer (like Eyeshadow Primer Potion), then apply color as you see fit. Don't be afraid to experiment!
Eyeshadow primarily consists of color pigments, varying based on the specific formula.
Yes, you can color correct and contour using eyeshadow to help combat dark circles.
Brushes are ideal because they offer the most control for packing on color or blending edges.
Eyeshadow is generally best for 24 months after opening. Check the jar icon on the packaging for the exact period-after-opening indicator.
Using expired eyeshadow can lead to redness, irritation, and infection, so it's best to replace it.