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Subversion

Lash Primer

$20

17 reviews

Availability:

In Stock

FREE RETURNS • FREE SHIPPING over $50
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Product description

Ready to take your mascara to the next level? Like foreplay for your lashes, our whipped, creamy lash primer conditions and primes for the perfect mascara application.

Once you experience how much more smoothly your mascara glides on, you won’t be able to live without it!

How does it work? Subversion adds weight to your lashes and gives your mascara something to grab onto. The brush coats lashes from root to tip—to make them amazingly thicker, longer and stronger.

Subversion builds dramatically better-looking lashes—faster than you can crack open a tube of lash glue. Don’t be surprised if people ask if you’re wearing falsies (not that there’s anything wrong with that).

This light, creamy formula feels extremely conditioning—like a mask for your lashes. And it’s no wonder. Subversion contains protective panthenol and conditioning vitamin E. It’s also paraben- and fragrance-free.

And wait until you see our big brush. Most primer brushes are spindly and can’t get around every lash. But not this one—it’s like a killer mascara brush!

Pro Tips

Prep your lashes with Subversion Lash Primer, then apply Perversion Mascara.

Ingredients

Aqua (Water/Eau), C18-36 Acid Triglyceride, Synthetic Wax, Myristic Acid, Stearic Acid, Bis-Diglyceryl Polyacyladipate-2, Butylene Glycol, Copernicia Cerifera (Carnauba) Wax (Cera Carnauba/Cire de Carnuba), Glyceryl Stearate, Cera Alba (Beeswax/Cire D'abeille), Tromethamine, Phenoxyethanol, Hydroxyethylcellulose, Xanthan Gum, Caprylyl Glycol, Hydrogenated Lecithin,Euphorbia Cerifera (Candelilla) Wax (Candelilla Cera/Cire de Candelilla), Simethicone, Hexylene Glycol, Sodium Dehydroacetate, Disodium EDTA, Tocopheryl Acetate, Tocopherol, Ascorbyl Palmitate, Panthenol.

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Reviews

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Rated 4.6 out of 5 by 17 reviewers.
Rated 5 out of 5 by Way better than expected! So I got a sample of this with my Perversion mascara and I thought it was going to be a bit gimmicky. I mean $20 bucks for a mascara primer... But when I used it the first time I noticed it made applying my mascara A LOT easier. I have a hard time getting all of my mascara off on a normal day so they can sometimes be a bit clumpy before I re-apply. Not with this stuff! It's like it conditions them so that even though they aren't completely clean they feel like it. Also, I've noticed taking my mascara off now has become a breeze, and my lashes feel soft after. I plan on getting a whole tube of this stuff once it comes to Sephora! Great job UD! August 4, 2014
Rated 5 out of 5 by Wow! I just love this stuff! It makes the Perversion mascara go on like silk, and remove easily when the day is done. And ladies, if you have another mascara, that you aren't so crazy about, but hate to throw out because it's brand new, try using this prime under it. I have another brand of mascara that was great the first couple of times I used it but got dry very quickly. Using the Subversion made it go on like new (still not as good as Perversion though). It also seems to lengthen my lashes, or is it just that I get better mascara coverage? November 30, 2014
Rated 5 out of 5 by Bought a seperate one just because its THAT good. Even though I have like four of the samples, since the mascara I can't do without - I HAD to buy a full sized. I have my 'run errands face' (you know, the fast one), and this is actually on it. Partly because I can put on my Perversion (and I've used it with other mascaras too, makes them better, but Perversion is still...way better) - it can be put on then your mascara can be put on before it totally dries. THAT is a big difference. It's right, and normally its a gimmick - normally, lash primers are just another layer that had we taken the time with the mascara, we'd have gotten that. But this, really does condition my eyelashes. I do NOT use it on my lower lashes and neither does my mom, as we have curly lower lashes and it seems to keep the mascara wet a bit longer and we get impatient. If I'm doing a full face / going out? I do two coats of this, let it dry a bit more and do lower lashes. I get this smooth lacquer like finish. MIracle? No. Game changer - lil bit. On my short list of 'musts' - yep! (By the way, I've slowly changed over from another brand to UD because the quality is so much better on shadows, liners, and mascaras, and they have face-sprays that .... unbelievable. My list of what I wear is below.) September 4, 2014
Rated 5 out of 5 by Amazing Amazing, no clump, love the way it lengthens and thickens my lashes, highly recommend. The best primer I've ever used! July 29, 2014
Rated 5 out of 5 by amazing I used a lash primer a VERY long time ago, at least 20 years, and I recall I only used it once. My memory of it isn't good ! I was a little hesitant with this primer, but it is wonderful! It is creamy and applies easily. It really does help the mascara look fuller and thicker. I used it on my right eye under mascara and only mascara on my left eye. What a difference! I love it! VERY worth the money! September 12, 2014
Rated 5 out of 5 by my first mascara primer I had never used a mascara primer until subversion, I never saw the point. But this gives the perfect base for mascara application! Definitely adds volume to the Perversion mascara, and I love that it is full of nutrients for the lashes. I am addicted to primer! August 25, 2014
Rated 5 out of 5 by Visible Length When putting this product on, you can see little white ends on your lashes that weren't there before. Once you apply mascara they look like part of your eyelashes and make them look about 2x as long. Absolutely love this. As long as you don't let this fry before applying mascara, it makes it amazingly easy to comb through them. Always get tons of complements. It's a must have October 3, 2014
Rated 2 out of 5 by Very hard to put on evenly - clumpy I really expected better from this product. When I pulled out the wand it came out clumpy, and I had to work very hard to get all the clumps out so my lashes were coated evenly. I did not like it at all and returned it. December 30, 2014
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