Lash Primer


90 reviews


In Stock

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Our Wende Zomnir gives the 411 on our Perversion Mascara and Subversion Lash Primer. #biggerblackerbadderlashes

Product description

Ready to take your mascara to the next level? Like foreplay for your lashes, our whipped, creamy lash primer conditions and primes for the perfect mascara application.

Once you experience how much more smoothly your mascara glides on, you won’t be able to live without it!

How does it work? Subversion adds weight to your lashes and gives your mascara something to grab onto. The brush coats lashes from root to tip—to make them amazingly thicker, longer and stronger.

Subversion builds dramatically better-looking lashes—faster than you can crack open a tube of lash glue. Don’t be surprised if people ask if you’re wearing falsies (not that there’s anything wrong with that).

This light, creamy formula feels extremely conditioning—like a mask for your lashes. And it’s no wonder. Subversion contains protective panthenol and conditioning vitamin E. It’s also paraben- and fragrance-free.

And wait until you see our big brush. Most primer brushes are spindly and can’t get around every lash. But not this one—it’s like a killer mascara brush!

Pro Tips

Prep your lashes with Subversion Lash Primer, then apply Perversion Mascara.


Aqua (Water/Eau), C18-36 Acid Triglyceride, Synthetic Wax, Myristic Acid, Stearic Acid, Bis-Diglyceryl Polyacyladipate-2, Butylene Glycol, Copernicia Cerifera (Carnauba) Wax (Cera Carnauba/Cire de Carnuba), Glyceryl Stearate, Cera Alba (Beeswax/Cire D'abeille), Tromethamine, Phenoxyethanol, Hydroxyethylcellulose, Xanthan Gum, Caprylyl Glycol, Hydrogenated Lecithin,Euphorbia Cerifera (Candelilla) Wax (Candelilla Cera/Cire de Candelilla), Simethicone, Hexylene Glycol, Sodium Dehydroacetate, Disodium EDTA, Tocopheryl Acetate, Tocopherol, Ascorbyl Palmitate, Panthenol.

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Rated 4.6 out of 5 by 90 reviewers.
Rated 5 out of 5 by Way better than expected! So I got a sample of this with my Perversion mascara and I thought it was going to be a bit gimmicky. I mean $20 bucks for a mascara primer... But when I used it the first time I noticed it made applying my mascara A LOT easier. I have a hard time getting all of my mascara off on a normal day so they can sometimes be a bit clumpy before I re-apply. Not with this stuff! It's like it conditions them so that even though they aren't completely clean they feel like it. Also, I've noticed taking my mascara off now has become a breeze, and my lashes feel soft after. I plan on getting a whole tube of this stuff once it comes to Sephora! Great job UD! August 4, 2014
Rated 4 out of 5 by A little clumpy, but willing to put up with it This formula really conditions my lashes. I wear a lash primer, 1-2 coats of mascara and a waterproofing topcoat every day. I'm hard on my lashes - the topcoat usually comes off with a fair amount of scrubbing and before using this primer, I noticed my lashes were not holding up. After switching to this primer, and using it religiously for 2 weeks, I did notice that my lashes were looking healthier. Another 2 weeks later, I definitely saw an improvement in the length of my lashes. I don't wear falsies, and now I'm happy to say I don't feel the need to - this primer has improved my lashes and helps to make them appear even thicker and longer under mascara. February 25, 2016
Rated 5 out of 5 by Absolutely worth the money! I was on the look out for a great lash primer because I was not happy with how my mascara was going on, but loved how it made my lashes look. I had tried some other drug store brands and more "high end" brands, but just wasn't loving any of them. For a while I thought lash primer was maybe just a gimmick that I was falling for, then a friend recommended this one. I use this after I curl my lashes, then apply my mascara - which now goes on like a dream and my lashes look longer, thicker, and darker. If you're not sold on spending the $20, buy the Perversion mascara that has the sample size. October 19, 2015
Rated 5 out of 5 by Wow! I just love this stuff! It makes the Perversion mascara go on like silk, and remove easily when the day is done. And ladies, if you have another mascara, that you aren't so crazy about, but hate to throw out because it's brand new, try using this prime under it. I have another brand of mascara that was great the first couple of times I used it but got dry very quickly. Using the Subversion made it go on like new (still not as good as Perversion though). It also seems to lengthen my lashes, or is it just that I get better mascara coverage? November 30, 2014
Rated 5 out of 5 by I No Longer Have to Layer 3 Different Mascaras!! Once I hit my 30's my once long and thick eyelashes started to fall out. In order to define my eyes and not resort to obnoxious false eyelashes I started layering 3 different mascaras. With Subversion, I no longer have to do that: it lengthens my eyelashes, makes them stronger, and I can put on two coats of one type of mascara and it nearly makes my eyelashes look like falsies. It's incredible, I'm truly grateful for this products. Other brands claim they can make you have lush full lashes with their primers( Lancome makes Dificils which I have tried and it was junk, into the trash it went), but none compare to this one. You can't use too much of it though, for it goes on white, and if you miss a lash or two with your daily mascara, the white bits stick out like a sore thumb. March 31, 2016
Rated 2 out of 5 by Clumpy lashes. No bueno. I received a nice-sized sample of this product and although I never saw the need for a mascara primer, Urban Decay products rarely fail me. Unfortunately this was not a good fit. It went on pretty heavy out of the tube, so by the time I put my mascara on over it, the effect was...a little scary. Big clumpy lashes, more befitting a 20-something punk look - which is not a bad thing if you're a 20-something. Perversion mascara is fine by itself; I found no benefit using the primer. January 27, 2016
Rated 4 out of 5 by This is my 1st lash primer This is my first lash primer. I find it to help make my lashes look longer after I apply mascara. I also use less of my perversion mascara, so it lasst me twice as long. I don't wear falsies, and find I have no need to now that I use primer. The primer is white and makes your lashes longer, then you apply the perversion or any mascara and vavooom you are one with the lash queen. My lashes seem healthy after using this product. i will continue to buy August 5, 2016
Rated 5 out of 5 by Best Lash Enhancer Product EVER!!! I have skimpy lashes and would need to put on over 3 layers of mascara in order to get volume and length. Now with Subversion all I need is one layer of regular mascara (Perversion) and my lashes look thicker and longer. I will never user mascara without Subversion first. August 26, 2016
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