"Our work together has directly resulted in...enabling women to learn to read, become successful entrepreneurs and leaders in their communities." —Karen Sugar, Founder and Executive Director of WGEF
EMPOWERING WOMEN AROUND THE WORLD
Urban Decay has always stood for the empowerment of women—from the products we create to the causes we support. When we launched in 1996, the prestige beauty market was a sea of pink, red and beige. We gave women the alternative makeup colors they craved and challenged them to defy the stereotypical notions of beauty. But it doesn't end with makeup. Urban Decay announces the launch of The Ultraviolet Edge, our global initiative to empower women. By helping to fund organizations that fight for the rights of women everywhere, we encourage all women to embrace their individuality in everything they do. To us, that's the definition of beauty with an edge™.
Women's rights is a complicated landscape with many worthy causes, so we decided to pool together the money raised by The Ultraviolet Edge, which gives us the flexibility to support a variety of organizations that are doing incredible things to empower women. In our first year, we donated $528,000 to causes that support women; in 2016, we plan to donate $750,000. This puts us well on our way to our five-year goal of three million dollars.
We’re on a mission to
Donate to organizations
that empower women
Recognize women who
inspire us (like Gwen!)
THANK YOU FOR HELPING US GIVE WOMEN THE EDGE
Getting involved is as simple as buying something you probably use anyway: Urban Decay Eyeshadow Primer Potion. 100% of the purchase price of our special Eyeshadow Primer Potion, Enigma, will be donated to women's empowerment nonprofits selected by The Ultraviolet Edge, Urban Decay's global initiative to empower women.Buy now
RECOGNIZING WOMEN WHO ROCK OUR WORLD
As part of our efforts, we're recognizing inspirational women who rock our world. This is the second year we're partnering with Gwen Stefani. Like us, she has a history of breaking down barriers and hails from Orange County, California. (Fun fact: She and Wende, our founder, met back in the early days of No Doubt and UD.) We dig Gwen's innate ability to set trends and defy expectations. She also shares our passion for empowering women and will help give this initiative the attention it deserves.