Options include eyeshadow singles, eyeshadow palettes (including the iconic Naked Palettes), award-winning 24/7 Glide-On Eye Pencils, longwear brow products (pencils, ink stains, powders, and gels), and volumizing/lengthening mascaras like Perversion Mascara.

Prep: Use Eyeshadow Primer Potion for a crease-free, longwear finish.
Eyeshadow: Try versatile palettes like Naked 3 or Naked Reloaded.
Eyeliner: Use waterproof 24/7 Glide-On Eye Pencils, which apply smoothly and give you time to fix mistakes before drying.
Brows: Use a teardrop-tipped brow pencil to fill in arches and a spoolie to groom.
Mascara: Finish with Perversion Mascara for buildable volume and length.

There are no rules—choose colors that match your mood or whatever you feel drawn to. Palettes like Naked Reloaded are designed to flatter everyone across all skin tones, genders, and ages. You can also mix eyeshadows or 24/7 Glide-On Eye Pencils with Primer Potion to create custom cream shadows, or spray an eyeliner brush with All Nighter Setting Spray to use eyeshadow as liner.

Essential items include Eyeshadow Primer Potion for vibrant, crease-free wear, eyeshadow palettes that come with a double-ended brush, and professional brushes (like UD Pro Brushes, specifically the Iconic Eyeshadow Brush, Tapered Blending Brush, and Angled Eyeliner Brush).

That is entirely a matter of personal preference, though prepping your eyelids with Eyeshadow Primer Potion is always recommended for vibrant, all-day wear.