Eyeshadow Primer Potion



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Product description

We found a way to make our legendary Anti-Aging Eyeshadow Primer Potion better than ever. With revamped packaging that includes an applicator, Eyeshadow Primer Potion looks more gorgeous and applies with more versatility. And our formula still packs the same powers: anti-aging benefits, all-day, crease-free shadow, more vibrant color and smoother application.

This revolutionary paraben-free formula features space-age polymer technology that fills in any imperfections on the skin’s surface, prepping your lids for all-day shadow. Once you’ve tried it, you'll never want to live without it.

Our anti-aging Potion also measurably improves the signs of aging over time. High-tech ingredients fight wrinkles and improve tone and texture, while optical blurring pigments create a subtle, soft-focus effect that instantly wakes up tired eyes and minimizes the appearance of redness, crepiness and other imperfections.

In an 8-week clinical study:
  • 100% of participants had a measurable improvement in the appearance of fine lines.
  • 100% had measurably brighter skin.
  • 97% had a measurable improvement in radiance and clarity.

Optical blurring pigments diffuse light to blur flaws, while advanced anti-aging ingredients help prevent and repair wrinkles and other signs of age-related damage. Dermaxyl® helps smooth the appearance of wrinkles, and Kalpariane® plumps, firms and hydrates skin as it improves suppleness and elasticity.

The shade is similar to our Original Eyeshadow Primer Potion, which dries down invisibly, but with a tiny bit of sheer pigment to even out and color-correct the skin.

Easy on the eyes in more ways than one, our coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.

Fill Weight: 10 ml / 0.33 fl oz

Pro Tips

Smooth on just a touch of Eyeshadow Primer Potion, and then lay down color while the primer is fresh. It acts as an eyeshadow magnet, giving you vibrant color. And you’ll look just-applied all day!


Isododecane, Talc, Cyclopentasiloxane, Trimethylsiloxysilicate, Triethylhexanoin, Oryza Sativa (Rice/Riz) Bran Oil, Trihydroxystearin, Disteardimonium Hectorite, Polyethylene, Sorbitan Sesquioleate, VP/Hexadecene Copolymer, C12-15 Alkyl Benzoate, Dimethicone, Alumina, Caprylic/Capric Triglyceride, Phenoxyethanol, PEG-40 Stearate, Synthetic Beeswax, Propylene Carbonate, Hexyl Laurate, Polyglyceryl-4 Isostearate, Tribehenin, PEG-10 Dimethicone, Stearic Acid, Ethylhexylglycerin, Ceramide 2, PEG-10 Rapeseed Sterol, Alaria Esculenta Extract, Palmitoyl Oligopeptide, Aqua (Water/Eau)
May Contain:
Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)

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Rated 4.7 out of 5 by 176 reviewers.
Rated 4 out of 5 by Good product for white skin, but package needs work I've used this product for several years now. I have to say that the formula could go on smoother, it seems a little thick. I think that it used to be smoother years ago. The color is fine for my skin, but I'm a pale white person. A person with darker color skin may not use this product. However, it does set my eyeshadow well. The only problem is the packaging. I end up having to squeeze the bottle to get to the product because the sponge brush just doesn't deliver much product. Rather than a brush like this, perhaps just make it a nice tube that is more easily squeezed. This brush will never reach all the product and you don't want to waste it! September 30, 2016
Rated 5 out of 5 by ***I WON'T APPLY EYE MAKEUP WITHOUT IT! *** I'm OBSESSED with Urban Decay Anti-Aging Eyeshadow Primer Potion! I won't apply ANY eye makeup without it. I seriously have taken my finished makeup off after realizing...ooops, I missed a step! My eyeliner stays perfectly in place, even after wearing it all night long and waking up to realize I forgot to wash my face. It has been only recently that I switched to the anti-aging formula, because I've become more aware of the importance of skin care, and want to prevent the aging process; but I've been using the original for as long as I can remember. It's a must have in my makeup bag, and I won't leave home without it! September 14, 2016
Rated 1 out of 5 by Contains Gluten I bought this product wanting the anti-aging thus wrinkle-less approach with my eye makeup. However, BEWARE! If you have a gluten allergy DO NOT BUY! I found out the hard way. I knew I was allergic to gluten products that I ate, but had no idea when I put this product on, I had watery eyes ALL day. I went through the entire tube thinking I had something in my eyes and I forced myself through wearing it. Only when I had gone to a UD class did the rep tell me that there was a gluten additive in it! I totally wish I would have known and taken the product back for a refund. Everything else was fine when I first put it on and it held color well. Just beware if you have allergies..... September 30, 2015
Rated 5 out of 5 by First time UD buyer/user - I am hooked The anti-aging eyeshadow primer has been my first UD purchase ever. I've been loyal to MAC, Lancome, Bobbi Brown and happened to wonder in to Sephora and find this awesome little gem!!!!!!!!!!! I have had oily eyelids my whole life (20+ years using makeup). I used a MAC base primer before always hoping to alleviate my issues. I eventually stopped wearing eyeshadow and heavy top lid eyeliner (pencil, gel, even liquid) because it was ALWAYS creasing or disappearing within an hour or two. OMG, this stuff is amazing. I am definitely going to be more open to buying UD products going forward. I also purchased the AllNighter Makeup Setting spray with the primer. I have been VERY pleased, thank you UD! November 1, 2015
Rated 5 out of 5 by Different Texture I'd originally gotten a sample tube of the standard Primer Potion, and I freaking loved it. (Prior to that, I was using NYX's eyeshadow base, which is awesome, but I have long nails and the little pot was not a good match). So when I ran out, and I happened to be at Sephora anyway, and I'm finally reaching the age where "anti-aging" is a thing I worry about, I picked this up. And at first I thought I did it wrong, because it's a liquid texture and had no pigment, but I shook it up some, and it's worked ever since. I can't say whether it does any anti-aging stuff, but it can't hurt, right? May 14, 2016
Rated 5 out of 5 by I can't believe how well this works. I'm a longtime fan of the original primer potion, and got the anti-aging version as a free sample with my last purchase. This version is a little bit thicker and doesn't apply as smoothly as the original, but wow, I can't believe how much younger my eyes look. I'm only 25 and haven't really looked into anti-aging products yet, but this definitely brightens and makes my eyes look more awake and alert. And, of course, it works just as well for its intended purpose as the original PP does, so I'm a big fan. I'll probably stick with the original for now, just because I do like the smoother application, but I'll keep this in mind a few years from now when I do start looking for anti-aging products. July 25, 2016
Rated 5 out of 5 by I'm in love I've been using a Sample of this sent to me in the past few weeks. Before using the Anti-Aging, I'd only used the Original and while I loved it, I thought I was too young (25!) to use an anti-aging product. I've used the sample a few times, and I can already tell a difference. I will be purchasing this product soon so I can never be without it. However, I know once I do purchase it, I will never use the wand, as I have tried with the Original and do not enjoy it. I'm a new Urban Decay junkie, but I would love to see UD go back to the original packaging and do away with the clumsy wand. May 11, 2016
Rated 5 out of 5 by Eyeshadow primer that WORKS! I have tried many brands of eyeshadow primers, including Too Faced Shadow Insurance and Mary Kay's Eye Primer, and also Avon's. None of them really worked very well. Even though they helped my shadow go on better and made the color pop, my shadow would still crease and fade after a few hours. Finally tried the Urban Decay anti-aging primer and I love it! My shadow lasts without creasing or fading for over 8 hours, and it helps define the color as well. The only thing I don't like is the applicator. It's terribly awkward and I don't see how anyone could like it. Luckily, it's also a squeeze tube so it's not that big of a deal. I just broke the applicator off because it's so pointless. Otherwise, I'm 100% happy. July 28, 2015
  • 2016-10-30 T08:17:07.683-05:00
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