Why women's rights?
Wende Zomnir (cofounder and chief creative officer of Urban Decay) is, and always has always been, deeply passionate about women's rights. Having supported organizations that empower women for years, she saw an opportunity for UD to get involved and help make a difference.
When you invest in women, everyone benefits. Research shows when given the resources and opportunities to work, women invest 90% of their income back into their families and communities. This not only enables them to put food on the table, but also allows them to pay for school and invest in their children's future. Educating and empowering women has proved to decrease violence (domestic and regional), decrease child marriage, and increase reproductive responsibility and health.*
Why work with multiple organizations?
Women's rights is a complicated landscape with many worthy causes, so we decided to pool together the money raised by The Ultraviolet Edge, which gives us the flexibility to support a variety of organizations that are doing incredible things to empower women.
How much are you donating?
In 2015, we donated $528,000 to causes that support women. And in 2016, we donated $750,000. This puts us well on our way to our five-year goal of three million dollars.
How do you decide what organizations to donate to?
There are many organizations doing amazing work to further women's rights around the world. We do extensive research to pick those organizations we feel embody the mission of The Ultraviolet Edge, and that have been verified and/or awarded by a third party.
Is this an international initiative?
This is a global initiative and the money raised through The Ultraviolet Edge will fund organizations all over the world that help empower women. In 2015, we only sold Enigma in the U.S.; in 2016, we expanded this initiative to select international markets.