Main content




Online Bullying Hurts IRL is our global initiative to stand up for those that have been affected by online-bullying. We’re teaming up with The Cybersmile Foundation to inspire and educate 500,000 digital citizens on how to stand up for each other and delete online-bullying.

Sending a mean text. Posting memes about someone who’s “different.” Sharing an embarrassing photo or video without someone’s permission. Seems pretty harmless, right? It’s not – 50% of young adults* experience online bullying that can leads to severe mental health issues, and even suicide. Urban Decay pledges to bring deeper awareness to the personal toll of online bullying, help educate on how to protect yourself and others online, share vital mental health resources, and ensure that our online community is always a welcoming, safe space to celebrate what makes you different.

*Perksy-conducted survey commissioned by Urban Decay Cosmetics with 1,000 US-based respondents.

For more information on The Cybersmile Foundation, please visit:



Urban Decay is a cruelty-free brand and is committed to ending animal testing. We do not test our products on animals, nor do we allow others to test on our behalf. Additionally, we require our suppliers to certify that the raw materials used in the manufacture of our products are not tested on animals. Our Brand is certified by PETA as cruelty-free.


Urban Decay certifies that our products marked vegan do not contain any animal-derived ingredients. Please note that within a product category, such as Eyeshadows, some shades will be marked as vegan, and others will not. We have an ongoing initiative with our laboratories to not only create shades (and entire product lines) that are vegan from the start, but also to identify which of our non-vegan products can be converted. In many situations, plant-derived or synthetic alternatives to animal-derived ingredients become available. As long as we can deliver the same high-quality products with rich color and texture, we will convert that product to 100% vegan ingredients, so be on the lookout for new offerings.

Orientation message
For the best experience, please turn your device