INSPIRATION IN THE UNEXPECTED
Urban Decay is about finding inspiration in the unexpected, and empowering our fam to unleash their creativity in the most surprising of ways. Erase what you knew about makeup and break all the rules! With the urban landscape as your guide and your face as your canvas, it’s never been easier to find beauty all around you, boo.
UNITED AGAINST ONLINE BULLYING
There’s no room for bullies in beauty, especially at Urban Decay. Our brand is all about self-expression, and we want you to be unapologetically you at ALL times. We strive to make the virtual world a safe space to do that. We advocate for those affected by online bullying and help prevent future instances by continuously launching new programs — which educate and empower our community with the tools and knowledge to help keep everyone safe online.
FEARLESS SELF-EXPRESSION STARTS WITH MAKEUP
Expressive longwear makeup is the name of the game at Urban Decay. From 24/7 Eyeliner that lives up to its name, to our G.O.A.T.—the iconic All Nighter Setting Spray, and Naked Palettes that totally reinvented playtime. Our radically lasting and pigmented makeup liberates fearless expression. Explore, play, and find a new shade of you—We dare you!
KINDNESS OVER CRUELTY
Casual (but crucial!) reminder: Urban Decay products are 100% cruelty-free and ALWAYS have been. As for our vegan makeup formulas? They contain precisely ZERO animal-derived ingredients or animal by-products. There’s no substitute for compassion in your creative makeup looks, and we can guarantee that NO furry friends were harmed in the making of your Urban Decay faves.
With a break-the-rules ethos, Urban Decay is the go-to place for beauty lovers of all ages, sizes, colors and genders. But we didn’t get here by playing it safe—We had to be brave first, and define our destiny. Stand for creativity with conviction, never conformity. This bold attitude changed the game of beauty back in 1996 (gives self pat on back).