WE ARE URBAN DECAY
Unapologetically colorful, expressive, 100% cruelty-free…it’s been the Urban Decay way since 1996, and things have only gotten bolder and brighter from here. Our makeup products are the holy grail for lovers of high-pigmented, long-lasting color. We aim for reinvention over perfection. Conventional beauty standards were never our thing. It’s time to BE FEARLESS.
Unapologetically colorful, expressive, 100% cruelty-free…it’s been the Urban Decay way since 1996, and things have only gotten bolder and brighter from here. Our makeup products are the holy grail for lovers of high-pigmented, long-lasting color. We aim for reinvention over perfection. Conventional beauty standards were never our thing. It’s time to BE FEARLESS.
INSPIRATION IN THE UNEXPECTED
Urban Decay is about finding inspiration in the unexpected, and empowering our fam to unleash their creativity in the most surprising of ways. Erase what you knew about makeup and break all the rules! With the urban landscape as your guide and your face as your canvas, it’s never been easier to find beauty all around you, boo.
FEARLESS SELF-EXPRESSION STARTS WITH MAKEUP
Expressive longwear makeup is the name of the game at Urban Decay. From 24/7 Eyeliner that lives up to its name, to our G.O.A.T.—the iconic All Nighter Setting Spray, and Naked Palettes that totally reinvented playtime. Our radically lasting and pigmented makeup liberates fearless expression. Explore, play, and find a new shade of you—We dare you!
KINDNESS OVER CRUELTY
Casual (but crucial!) reminder: Urban Decay products are 100% cruelty-free and ALWAYS have been. As for our vegan makeup formulas? They contain precisely ZERO animal-derived ingredients or animal by-products. There’s no substitute for compassion in your creative makeup looks, and we can guarantee that NO furry friends were harmed in the making of your Urban Decay faves.
VEGAN & CRUELTY FREE MAKEUP
Zero animal-derived ingredients or animal by-products.
BE FEARLESS
With a break-the-rules ethos, Urban Decay is the go-to place​ for beauty lovers of all ages, sizes, colors and genders. But we didn’t get here by playing it safe—We had to be brave first, and define our destiny. Stand for creativity with conviction, never conformity. This bold attitude changed the game of beauty back in 1996 (gives self pat on back).
