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Best Sellers
Best Sellers

Only the best, baby! Explore Urban Decay's collection of best-selling makeup.

Only the best, baby! Explore Urban Decay's collection of best-selling makeup.

Best Sellers

Best Sellers

53 products
FREE MAKEUP SPONGE WITH FACE BOND PURCHASE
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ALL NIGHTER WATERPROOF MAKEUP SETTING SPRAY
Best Seller

ALL NIGHTER WATERPROOF MAKEUP SETTING SPRAY

Color:
Old price New price $36.00
24/7 Glide-On Waterproof Eyeliner Pencil
Best Seller

24/7 Glide-On Waterproof Eyeliner Pencil

Color:
Perversion - Matte Blackest Black
Select a colour for 24/7 Glide-On Waterproof Eyeliner Pencil
Selected Perversion - Matte Blackest Black, 1 of 38
Psychedelic Sister - Bright Purple Shimmer, 2 of 38
The product variation is out of stock, Deep End - Bright Metallic Teal Shimmer, 3 of 38
The product variation is out of stock, Love Drug - Deep Burgundy Metallic, 4 of 38
Woodstock - Sparkling Hot Pink With Silver Micro-Glitter, 5 of 38
Goldmine - Gold With Gold Micro-Sparkle, 6 of 38
Freak - Lime Green Shimmer, 7 of 38
Cuff - Silver Metallic, 8 of 38
Mainline - Matte Aegean Blue, 9 of 38
The product variation is out of stock, Rockstar - Matte Dark Purple, 10 of 38
The product variation is out of stock, Electric Empire - Metallic Teal, 11 of 38
Viper - Metallic Purple, 12 of 38
The product variation is out of stock, Roxy - Metallic Blue, 13 of 38
Wild Side - Metallic Pink, 14 of 38
The product variation is out of stock, Black Market - Rich Black Satin, 15 of 38
The product variation is out of stock, Overdrive - Dark Green Metallic, 16 of 38
Double Life - Reddish-Brown Metallic, 17 of 38
The product variation is out of stock, Lucky - Dark Metallic Copper Metallic, 18 of 38
Alkaline - Dark Reddish-Brown Metallic, 19 of 38
Bourbon - Glimmering Dark Brown Shimmer, 20 of 38
The product variation is out of stock, Corrupt - Dark Metallic Reddish Brown With Silver Micro-Sparkle, 21 of 38
Demolition - Matte Dark Brown, 22 of 38
The product variation is out of stock, Sabbath - Deep Navy Blue Matte, 23 of 38
The product variation is out of stock, Vice - Pearly Royal Purple Shimmer, 24 of 38
The product variation is out of stock, Empire - Dark Matte Eggplant Purple, 25 of 38
The product variation is out of stock, Mildew - Deep Mossy Green Shimmer, 26 of 38
Whiskey - Rich Matte Brown, 27 of 38
Mushroom – Earth Brown Shimmer, 28 of 38
The product variation is out of stock, Smoke - Deepest Matte Gray, 29 of 38
The product variation is out of stock, Uzi - Dark Gunmetal With Silver Micro-Sparkle, 30 of 38
Smog - Copper Shimmer, 31 of 38
Desperation - Deep Taupe To Gray Matte, 32 of 38
Loaded - Dark Green Shimmer, 33 of 38
The product variation is out of stock, LSD - Navy With Bright Turquoise Micro-Sparkle, 34 of 38
Chaos - Matte Cobalt Blue With Slight Floating Pearl, 35 of 38
Zero – Black Matte, 36 of 38
The product variation is out of stock, Stash - Dark Olive Green Shimmer, 37 of 38
Yeyo - Metallic White, 38 of 38
Old price New price $23.00
Urban Decay Eyeshadow Primer Potion
Best Seller

Urban Decay Eyeshadow Primer Potion

Color:
Original (Nude) *Dries Translucent For A Clean Base
Select a colour for Urban Decay Eyeshadow Primer Potion
Selected Original (Nude) *Dries Translucent For A Clean Base, 1 of 3
Eden (Nude Matte), 2 of 3
Sin (Pale Nude Shimmer), 3 of 3
Old price New price $28.00
UD Icons Discovery Kit
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24/7 Moondust Glitter Eyeshadow Singles
Best Seller

24/7 Moondust Glitter Eyeshadow Singles

Color:
Space Cowboy - light champagne gold with silver sparkle
Select a colour for 24/7 Moondust Glitter Eyeshadow Singles
Selected Space Cowboy - light champagne gold with silver sparkle, 1 of 10
The product variation is out of stock, Glitter Rock - multidimensional pink sparkle, 2 of 10
The product variation is out of stock, Solstice - red with green sparkle, 3 of 10
Cosmic - sheer white sparkle, 4 of 10
The product variation is out of stock, Lithium - brown metallic with silver sparkle, 5 of 10
The product variation is out of stock, Cosmic Craze, 6 of 10
The product variation is out of stock, Rebel Star, 7 of 10
The product variation is out of stock, Wild Dipper, 8 of 10
Crushin' Hard - Peachy Pink base with silver micro pearls, 9 of 10
Diamond Dog - Mocha brown base with gold and silver micro pearls, 10 of 10
Old price New price $24.00
24/7 SHADOW

24/7 SHADOW

Color:
FREE BIRD
Select a colour for 24/7 SHADOW
FLOORED, 1 of 25
CHARGED, 2 of 25
FREAK, 3 of 25
MUSHROOM, 4 of 25
RIDE, 5 of 25
RUNDOWN, 6 of 25
FLOAT, 7 of 25
INTROVERT, 8 of 25
BLACKOUT, 9 of 25
FAZED, 10 of 25
FIX, 11 of 25
NEW RIFF, 12 of 25
LUCID, 13 of 25
PSYCH, 14 of 25
BAD SEED, 15 of 25
DUMB LUCK, 16 of 25
SET LIST, 17 of 25
WILD ONE, 18 of 25
The product variation is out of stock, SIN, 19 of 25
VIRGIN, 20 of 25
HALF BAKED, 21 of 25
EMBER, 22 of 25
TEASE, 23 of 25
OVERDRAFT, 24 of 25
Selected FREE BIRD, 25 of 25
Old price New price $22.00
Naked3 Soft Pink Eyeshadow Palette

Naked3 Soft Pink Eyeshadow Palette

Color:
Old price New price $59.00
Naked2 Basics Matte Neutral Eyeshadow Palette

Naked2 Basics Matte Neutral Eyeshadow Palette

Color:
Old price New price $35.00
Naked3 Mini Soft Pink Eyeshadow Palette

Naked3 Mini Soft Pink Eyeshadow Palette

Color:
Old price New price $35.00
24/7 Glide-On Waterproof Lip Liner

24/7 Glide-On Waterproof Lip Liner

Color:
Liar
Select a colour for 24/7 Glide-On Waterproof Lip Liner
Selected Liar, 1 of 24
Venom, 2 of 24
Gash, 3 of 24
Conspiracy, 4 of 24
Broken, 5 of 24
Blackmail, 6 of 24
Manic, 7 of 24
Uptight, 8 of 24
The product variation is out of stock, Hex, 9 of 24
The product variation is out of stock, 1993, 10 of 24
Naked, 11 of 24
714, 12 of 24
The product variation is out of stock, Bad Blood, 13 of 24
Stark Naked, 14 of 24
Bang, 15 of 24
The product variation is out of stock, Rush, 16 of 24
Ozone, 17 of 24
Naked2, 18 of 24
Jilted, 19 of 24
Peyote, 20 of 24
The product variation is out of stock, Nighthawk, 21 of 24
OG Backtalk, 22 of 24
The product variation is out of stock, Give 'Em Backtalk, 23 of 24
Luv Ya Backtalk, 24 of 24
Old price New price $25.00
Vice Lip Bond Glossy Longwear Liquid Lipstick

Vice Lip Bond Glossy Longwear Liquid Lipstick

Color:
Text 'Em (Dusty Rose)
Select a colour for Vice Lip Bond Glossy Longwear Liquid Lipstick
Cuffed Up (Bubblegum Pink), 1 of 19
Safe Word (Sandy Nude), 2 of 19
Selected Text 'Em (Dusty Rose), 3 of 19
Shock Value (Neon Pink), 4 of 19
The product variation is out of stock, Once Strangers (Espresso Brown), 5 of 19
Pleased (Warm Apricot Nude), 6 of 19
Raw Footage (Merlot Red), 7 of 19
PDA (Deep Rose), 8 of 19
Unbreakable (Power Red), 9 of 19
The product variation is out of stock, Solo Player (Lavender Purple), 10 of 19
No Restraints (Bold Purple), 11 of 19
Law of Attraction (Toffee-Nude), 12 of 19
OG Backtalk: Mauve Nude Pink, 13 of 19
Luv Ya Backtalk: Medium Warm Mauve, 14 of 19
Give 'Em Backtalk: Deep Nude Mauve, 15 of 19
The product variation is out of stock, Crushing: Vibrant Magenta, 16 of 19
Kissing Frenzy: Deep Warm Apricot, 17 of 19
Indie Sleaze: Pure Black, 18 of 19
Toy With Me: Warm Rose Pink, 19 of 19
Old price New price $28.00
Opened tube of Urban Decay Vice Lipstick

Vice Lipstick

Color:
BACKTALK (MATTE)
Select a colour for Vice Lipstick
MANIC (CREAM), 1 of 35
RAVENSWOOD (CREAM), 2 of 35
LIAR (CREAM), 3 of 35
NAKED (CREAM), 4 of 35
HORCHATA (MATTE), 5 of 35
The product variation is out of stock, UPTIGHT (MATTE), 6 of 35
1993 (MATTE), 7 of 35
WHAT'S YOUR SIGN (MATTE), 8 of 35
Selected BACKTALK (MATTE), 9 of 35
HIDEAWAY (MATTE), 10 of 35
ART WALK (MATTE), 11 of 35
HITCH HIKE (MATTE), 12 of 35
ELOTE (MATTE), 13 of 35
THE BIG ONE (MATTE), 14 of 35
714 (MATTE), 15 of 35
BAD BLOOD (MATTE), 16 of 35
HEX (MATTE), 17 of 35
GRIDLOCK (MATTE), 18 of 35
The product variation is out of stock, OATMILK (CREAM), 19 of 35
DEPENDS ON TRAFFIC (CREAM), 20 of 35
ICED AMERICANO (CREAM), 21 of 35
WEHO (CREAM), 22 of 35
HOLLYWEIRD (CREAM), 23 of 35
FIGUEROA (CREAM), 24 of 35
DRIVE IN (CREAM), 25 of 35
OLVERA (CREAM), 26 of 35
NO PARKING (CREAM), 27 of 35
CALLBACK (CREAM), 28 of 35
The product variation is out of stock, ACAI (CREAM), 29 of 35
JUNE GLOOM (SHINE), 30 of 35
DTLA (SHINE), 31 of 35
LOCAL (SHINE), 32 of 35
LOVE TRAP (SHINE), 33 of 35
FLOWER DISTRICT (SHINE), 34 of 35
THE 405 (SHINE), 35 of 35
Old price New price $21.00
Perversion Volumizing Mascara
Vegan Formula

Perversion Volumizing Mascara

Old price New price from $16.00
24/7 Waterproof Waterline Eyeliner Pencil
New Shades

24/7 Waterproof Waterline Eyeliner Pencil

Color:
Hemp Milk
Select a colour for 24/7 Waterproof Waterline Eyeliner Pencil
Legend, 1 of 7
Selected Hemp Milk, 2 of 7
Beige Flag, 3 of 7
Caffeinated, 4 of 7
Tootsie, 5 of 7
Cool Coyote, 6 of 7
Faux Doe​, 7 of 7
Old price New price $23.00
Face Bond Luminizer Waterproof Glow Drops for Face + Body
New

Face Bond Luminizer Waterproof Glow Drops for Face + Body

Color:
PCH
Select a colour for Face Bond Luminizer Waterproof Glow Drops for Face + Body
Silverlake, 1 of 8
Mirrorball, 2 of 8
Space Cowboy, 3 of 8
Selected PCH, 4 of 8
Over The Top, 5 of 8
Half Baked, 6 of 8
Golden Hour, 7 of 8
High Profile, 8 of 8
Old price New price $34.00
Urban Decay Makeup Sample Kit + $45 Site Credit
Exclusive

Urban Decay Makeup Sample Kit + $45 Site Credit

Color:
Old price New price $45.00
“LOUD + PROUD” Vinyl Record Pride Collaboration with 12on12
Exclusive

“LOUD + PROUD” Vinyl Record Pride Collaboration with 12on12

Color:
Old price New price $75.00
ALL NIGHTER HYALURONIC ACID DEWY SETTING SPRAY
Hydrating

ALL NIGHTER HYALURONIC ACID DEWY SETTING SPRAY

Old price New price from $18.00
FACE BOND SELF-SETTING WATERPROOF FOUNDATION
Self-Setting

FACE BOND SELF-SETTING WATERPROOF FOUNDATION

Color:
13 Light Medium Cool Olive
Select a colour for FACE BOND SELF-SETTING WATERPROOF FOUNDATION
40 Deep Cool, 1 of 40
39 Deep Warm, 2 of 40
38 Deep Neutral, 3 of 40
37 Deep Neutral, 4 of 40
36 Deep Warm Neutral, 5 of 40
35 Deep Warm Neutral, 6 of 40
34 Deep Cool, 7 of 40
33 Deep Neutral, 8 of 40
32 Medium Deep Warm Golden, 9 of 40
31 Medium Deep Warm Golden, 10 of 40
30 Medium Deep Warm, 11 of 40
The product variation is out of stock, 29 Medium Deep Neutral, 12 of 40
28 Deep Neutral, 13 of 40
27 Medium Deep Olive, 14 of 40
26 Medium Deep Warm Peachy, 15 of 40
25 Medium Deep Cool Olive, 16 of 40
24 Medium Neutral, 17 of 40
23 Medium Neutral, 18 of 40
22 Medium Neutral, 19 of 40
21 Medium Neutral, 20 of 40
20 Medium Olive, 21 of 40
19 Medium Golden Olive, 22 of 40
18 Medium Neutral, 23 of 40
17 Medium Warm, 24 of 40
16 Light Medium Cool, 25 of 40
15 Light Medium Warm, 26 of 40
14 Light Medium Golden, 27 of 40
Selected 13 Light Medium Cool Olive, 28 of 40
12 Light Neutral, 29 of 40
11 Light Cool, 30 of 40
The product variation is out of stock, 10 Light Neutral, 31 of 40
09 Light Cool, 32 of 40
08 Fair Warm, 33 of 40
07 Fair Neutral, 34 of 40
06 Fair Warm, 35 of 40
05 Fair Neutral, 36 of 40
04 Fair Cool, 37 of 40
03 Fair Warm, 38 of 40
02 Fair Neutral, 39 of 40
01 Fair Cool, 40 of 40

Free Makeup Sponge
Old price New price $40.00
If this was a popularity contest, these Urban Decay best sellers would take the top spot. Once you try these fan favorites, you can’t live without ’em. Stock up on our best-selling and award-winning eyeshadow palettes, waterproof eyeliners, lipsticks, foundation, eyeshadow primers, makeup setting sprays, and more. It’s about reinvention over perfection; our wide range of eye, lip, and face products lets you play with low-key looks as well as experiment with dramatic, bold ones. We’ve got eyeshadows, lip colors, and liners for every mood, even if yours changes every hour.

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