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What is a Douyin Makeup? Get to Know The 411 on Makeup’s Latest Trend

Douyin makeup is taking the beauty world by storm, and why wouldn’t it! Thanks to its striking blend of creativity and precision it has the beauty community falling in love with unique makeup application techniques. Originating from China's Douyin app (otherwise known as TikTok), Douyin makeup started with the use of bold glitter makeup seen throughout everyone’s social feed, but the term has quickly evolved to include all popular makeup looks and trends that have become popular in China and on the Douyin app – so much so, that the term Douyin Makeup is sometimes referred to as Chinese Makeup. 

This makeup trend is all about creating a flawless, captivating look that thrives on intricate details. Douyin makeup is renowned for its dramatic, eye-catching effects, designed to stand out on screen and make a statement. It's the perfect balance of fun and expertise, showcasing a unique flair that sets it apart from other makeup trends.

Whether aiming for a playful doe-eyed look, a refined doll-like complexion, or tackling a new artistic touch with your makeup, Douyin makeup offers endless possibilities to express yourself with confidence and creativity.

In a world where everything happens on your phone, Douyin makeup is designed to be eye-catching and camera-friendly, making it ideal for social media posts and videos. Douyin makeup artists embrace a playful, experimental approach, blending various techniques to create stunning, unique looks. The emphasis is on color theory contour, personalization, and flair, are what give this trend so much life!

What are the Requirements for Douyin Makeup?

To master Douyin makeup, you'll need more than just the right products; you'll need a touch of creativity and a keen eye for detail.  Precision is crucial, especially when mastering the Douyin makeup technique of eye contouring. Alongside a steady hand, having the right tools are also necessary – high-quality brushes, blending sponges, and precision applicators will help achieve those flawless results. Understanding color theory and confidence in experimenting with different styles and techniques is also a must, as Douyin makeup is about pushing boundaries and embracing your unique beauty.

What is the Difference Between Korean and Douyin Makeup?

Korean makeup and Douyin makeup (sometimes known as Chinese Makeup) both offer distinct styles but differ in their core elements. Korean makeup tends to focus on achieving a natural, dewy look, emphasizing skincare and subtlety. The aim is to enhance natural beauty with soft, muted tones and minimalistic techniques. In contrast, Douyin makeup is all about boldness, creativity, and the art of eye contouring. It often features dramatic effects that stand out on camera. While Korean makeup embraces a fresh, understated elegance, Douyin makeup celebrates a more vivid and expressive approach, perfect for making a statement and showcasing personality.

What Products Are Needed for Douyin Makeup?

Douyin Makeup Eyes

Douyin eye makeup truly sets it apart from all other makeup trends. Whereas many other techniques focus contouring on the cheekbones, jawline and forehead, Douyin makeup focuses contouring on the eyes – making them look larger. For those who obsess over concealed undereyes with no lines in sight, the method behind Douyin makeup is contour underneath the lower lash line – giving the appearance of a subtle bulge to make the eyes appear larger and pop, otherwise known as aegyo sal eyes. To achieve this look, many use a precision-tip liner or brow brush to craft a believable natural curve of the eye with a shade that creates shadows underneath the eye – try experimenting with different shades and natural tones to see what works for you.

When it comes to accentuating the Douyin makeup eye look, it’s popular to use a glitter topper (like our signature Moondust Eyeshadows) or a glitter liner (like our Moondust Glitter Liquid Liners).

To achieve Douyin makeup’s popular lashes, it’s important to not only volumize by applying mascara in a fan motion, but to separate lashes with a sweeping side to side motion of your mascara wand.

How to Do Douyin Lipstick?

Douyin lipstick is all about neutral and natural shades to draw more attention to the eyes. Start with a lip primer to ensure a smooth base. Opt for more nude or nude-pink, long-lasting lip colors.  Use a complimentary lip liner to define your lips and prevent feathering, then apply your lipstick for full, even coverage. For added drama, consider using lip gloss or a bit of shimmer on the center of your lips to make them stand out even more.

What Foundation is Best for Douyin Makeup?

For Douyin makeup, the ideal foundation is one that offers full or buildable coverage to create a perfect canvas. Look for foundations with a matte or semi-matte finish, as they help control shine and keep your makeup intact throughout the day. High-pigment formulations are key to achieving that smooth, even coverage essential for the dramatic style of Douyin makeup.

Choosing a foundation that is buildable (like Face Bond Triple-Power Foundation), allows you to layer for more coverage without looking cakey. This ensures your skin looks flawless while providing a strong base. Additionally, consider foundations with long-lasting or waterproof properties, as they will help your makeup withstand long hours and various conditions. Foundations that are lightweight yet high-coverage are perfect for achieving the seamless, camera-ready finish that Douyin makeup demands.

How Douyin Makeup Uses Blush

In Douyin makeup, blush and highlighter are used to create a striking, radiant finish that enhances your overall look. For blush, opt for vibrant shades that complement your eye and lip colors. Apply it with a light hand on the apples of your cheeks for a fresh, youthful glow or sweep it across your cheeks and temples for a more sculpted effect.

 

Douyin Makeup Tutorial

After learning the basics, are you ready to dive into Douyin makeup for yourself? If so, we’ve got a full tutorial waiting for you!

Step 1:

Start with a clean, moisturized face and apply to create a smooth base.

Step 2:

Next, Face Bond Triple-Power foundation to even out your skin tone. Bonus points, no setting powder needed as Face Bond includes self-setting powder in its formulation.

Step 3:

Use Naked3 Mini Palette to get started on your eye look by creating depth and a signature wing.

  1. Start with shade Laced Up, apply throughout your crease.
  2. Create a wing using shade, Spiced. Smoke out and extend to your lower lash line creating a darker shadow control under the eye.

Step 4:

Add the sparkle! Using 24/7 Moondust shade in Glitter Rock to the center of your lid.

Step 5:

Get a full out pouty lip by using 24/7 Glide-On Lip Liner in shade Maniac to define and fill in your lips.

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