For eyeliner, our waterproof 24/7 Glide-On Eye Pencils are so easy to use. They go on super-creamy and give you time to clean up mistakes before they dry. Start with our foolproof Brow Beater eyebrow pencil—the teardrop tip of the waterproof pencil makes it easy to fill in and shape your arches, while the spoolie brush helps you groom and blend in your brows.
Complete your look with Perversion Mascara; this triple-black pigmented formula gives you the darkest lashes. Our ultra-creamy formula lets you build volume and length with every coat, for feathery, fanned-out lashes.
How do I choose eye makeup colors?
We don’t believe in rules at Urban Decay, so we choose colors that match our mood. It’s all about trying what you’re drawn to and experimenting to see what makes you feel good.
We recommend our original Eyeshadow Primer Potion, which makes your color more vibrant and crease-free all day. It gives your eye makeup something to grip onto. You can even mix it with eyeshadows or 24/7 Glide-On Eye Pencil to create a cream shadow or cream eyeliner.
It’s totally up to you—that’s a personal preference. We always recommend prepping your eyelids with Eyeshadow Primer Potion, though, so that your eye makeup is set for more vibrant color and crease-free, all-day wear.
Showing 76 products
Showing 76 products
Set lids up for long-lasting, vibrant color with Urban Decay's iconic, vegan Eyeshadow Primer Potion. Choose from our range of eyeshadows and lay down velvety, ultra-blendable color in a single swipe. If you’re looking for satin, matte, shimmer, and glittery finishes, we've got it all.
Add to your eye makeup look with any of our award-winning, waterproof 24/7 Eye Pencils—with so many colors and finishes, we dare you to pick just one. Coat your lashes with our blacker-than-black mascara; its ultra-creamy formula makes it easy to build as much volume and length as you want. Urban Decay has eye makeup made for any for every makeup bag.