It really comes down to what you’re comfortable with and how much time you want to spend on your makeup routine. We always recommend starting with a good base, like our All Nighter Face Primer, to ensure even and smooth makeup application. No face is complete without All Nighter Setting Spray, which locks in your look for up to 16 hours. You can also find your best face makeup with our online Foundation Finder. Check out our Instagram and YouTube channel for tutorials and inspiration.

It really depends on your preferences and what look you’re trying to achieve. We love experimenting with colors and looks based on our mood. That’s why our Virtual Try On is so great—it lets you try on different eye, lip and brow products and colors to see what’s best for you. Also check out our online Foundation Finder to get your exact color match and the best formula for you. Hit up your local Sephora, Ulta, or UD retailer to try and see works best for you.

It’s all about getting the correct product for your skin type and using the right tools. Start with a good base and complexion priming products—use our All Nighter Face Primer to create a smooth canvas for even foundation and makeup application. You can blur imperfections and even out hyperpigmentation, dark undereyes, and uneven skin tone with concealer.

We always recommend using a face primer like our All Nighter Face Primer before any makeup, which will grip foundation and boost the staying power of your products. This ensures a smooth canvas for even makeup application—plus, it gives you a hit of hydration and blurs the appearance of pores, leaving your skin feeling slightly lifted.