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TAP INTO THE HOTTEST TREND OF THEM ALL: SOFT GLAM MAKEUP

SOFT GLAM MAKEUP LOOK

Wondering what a soft glam look is exactly? Think effortlessly put-together—or a perfectly polished complexion that doesn’t look overdone. It’s the look that hits the balance of subtle sophistication. It’s not fully natural skin, but it’s not full glam either. And if you’re wondering how to achieve the makeup world’s hottest trend right now, you’re in luck. Because, guess what, it’s not that hard to perfect.

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A LITTLE BIT SOFTER NOW

Natural makeup looks aren’t terribly difficult to get right. And because soft glam is a step up from natural makeup, it doesn’t require much more effort—just the right products. As a starting point, make sure your skin is prepped and ready for makeup. The All Nighter Extra Glow Face Primer is a great place to start. Formulated with hyaluronic acid and agave, this one essential step in your makeup routine will lock in 12 hours of wear—the long-lasting clear gel that can be worn alone or used as the perfect jumping off point for your soft glam look.

READY. SET. GLOW.

No makeup look is ever really complete without the right foundation. Soft glam is all about radiant, luminous skin. UD’s latest and greatest, the Face Bond Self-Setting Waterproof Foundation, is a medium-buildable coverage blend with a natural-looking matte finish and an instant skin-blurring effect. As a part of your soft glam makeup routine, this is an easy to use essential that will always achieve the desired effect: a flawless, glowing complexion.

When your foundation is set, the next step is to lock in some element of dimension. And whereas a full glam makeup look might depend on a full-blown contouring effect, that’s exactly what we’re not going for with soft glam. Soft glam looks aren’t meant to feature harsh lines or heavy-handed makeup application. Instead, dimensions should feel soft and blended. The Stay Naked Threesome Bronzer, Highlighter, Blush is a triple threat for nailing the soft glam vibe. Designed to be blendable and buildable, you can use a soft touch to lightly lock in a natural satin finish for allover radiance that isn’t too heavy handed. Apply lightly to the cheekbones and right under the brow to harness a soft glow effect. And then, move on to your eyes.

Full glam is dependent on hard lines and intense highlighting. But when it comes to the eyes for a soft glam look, we’re going to want to avoid anything that feels too severe. Instead of winged black liner, try a soft, smudged look in a lighter, more neutral shade. The Naked Eyeshadow Palette is iconic for many reasons, but we love it the most for a soft glam look. The Neutral Eyeshadow Palette features six velvety neutral tones that are perfect for your soft glam eye.

Lashes don’t need to be overdone for soft glam complexions either. UD’s Perversion Mascara is a buildable formula that locks in a feathery look, and is formulated with marine collagen and honey extract to nourish lashes while wearing too.

For soft glam, eyebrows should look—you guessed it—natural. And to give them a light boost with staying power (without feeling overcooked), reach for the Slick Day Strong-hold Clear Brow Gel to achieve a soft but tame eyebrow look that complements your full complexion—without overpowering it.

The last step in your soft glam look: your lips. Create an ultra-flattering lip look when you opt for a nude or natural shade. Our suggestion: line lips in the 24/7 Glide-On Waterproof Lip Liner then top with Vice Lip Bond Glossy Longwear Liquid Lipstick in a sandy nude like Safe Word.

Soft glam isn’t simply trending—it’s got staying power. And now, your makeup bag will too.

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