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Subversion

Lash Primer

$22

Rating 4.7 of 5 202 reviews

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Product description

Ready to take your mascara to the next level? Like foreplay for your lashes, our whipped, creamy lash primer conditions and primes for the perfect mascara application.

Once you experience how much more smoothly your mascara glides on, you won’t be able to live without it!

How does it work? Subversion adds weight to your lashes and gives your mascara something to grab onto. The brush coats lashes from root to tip—to make them amazingly thicker, longer and stronger.

Subversion builds dramatically better-looking lashes—faster than you can crack open a tube of lash glue. Don’t be surprised if people ask if you’re wearing falsies (not that there’s anything wrong with that).

This light, creamy formula feels extremely conditioning—like a mask for your lashes. And it’s no wonder. Subversion contains protective panthenol and conditioning vitamin E. It’s also paraben- and fragrance-free.

And wait until you see our big brush. Most primer brushes are spindly and can’t get around every lash. But not this one—it’s like a killer mascara brush!

Urban Decay is 100% cruelty-free.

Pro Tips

Prep your lashes with Subversion Lash Primer, then apply Perversion Mascara.

Ingredients

Aqua (Water/Eau), C18-36 Acid Triglyceride, Synthetic Wax, Myristic Acid, Stearic Acid, Bis-Diglyceryl Polyacyladipate-2, Butylene Glycol, Copernicia Cerifera (Carnauba) Wax (Cera Carnauba/Cire de Carnuba), Glyceryl Stearate, Cera Alba (Beeswax/Cire D'abeille), Tromethamine, Phenoxyethanol, Hydroxyethylcellulose, Xanthan Gum, Caprylyl Glycol, Hydrogenated Lecithin,Euphorbia Cerifera (Candelilla) Wax (Candelilla Cera/Cire de Candelilla), Simethicone, Hexylene Glycol, Sodium Dehydroacetate, Disodium EDTA, Tocopheryl Acetate, Tocopherol, Ascorbyl Palmitate, Panthenol.

Video

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Reviews

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Subversion is rated 4.7 out of 5 by 202.
Rated 5 out of 5 by from Way better than expected! So I got a sample of this with my Perversion mascara and I thought it was going to be a bit gimmicky. I mean $20 bucks for a mascara primer... But when I used it the first time I noticed it made applying my mascara A LOT easier. I have a hard time getting all of my mascara off on a normal day so they can sometimes be a bit clumpy before I re-apply. Not with this stuff! It's like it conditions them so that even though they aren't completely clean they feel like it. Also, I've noticed taking my mascara off now has become a breeze, and my lashes feel soft after. I plan on getting a whole tube of this stuff once it comes to Sephora! Great job UD!
Date published: 2014-08-04
Rated 4 out of 5 by from A little clumpy, but willing to put up with it This formula really conditions my lashes. I wear a lash primer, 1-2 coats of mascara and a waterproofing topcoat every day. I'm hard on my lashes - the topcoat usually comes off with a fair amount of scrubbing and before using this primer, I noticed my lashes were not holding up. After switching to this primer, and using it religiously for 2 weeks, I did notice that my lashes were looking healthier. Another 2 weeks later, I definitely saw an improvement in the length of my lashes. I don't wear falsies, and now I'm happy to say I don't feel the need to - this primer has improved my lashes and helps to make them appear even thicker and longer under mascara.
Date published: 2016-02-25
Rated 5 out of 5 by from BEST PURCHASE EVER!!!!! This product is AMAZING!!! I have always struggled with mascara for two different reasons, either it bleeds through out the day causing dark circles -- which is AWFUL when you are at work!!! -- or the mascara clumps and your lashes are stuck together. So I gave up trying to wear mascara for about 18 months. I decided to give this product a shot one day, because I really miss the definition mascara gives my eyes. OH MY GOSH!!! I can now wear mascara every day with no fear of clumping my lashes are dark circles under my eyes!!!! I am sooooo HAPPY!!!! Thank you UD!!! Worth every penny!!!
Date published: 2016-09-10
Rated 5 out of 5 by from Absolutely worth the money! I was on the look out for a great lash primer because I was not happy with how my mascara was going on, but loved how it made my lashes look. I had tried some other drug store brands and more "high end" brands, but just wasn't loving any of them. For a while I thought lash primer was maybe just a gimmick that I was falling for, then a friend recommended this one. I use this after I curl my lashes, then apply my mascara - which now goes on like a dream and my lashes look longer, thicker, and darker. If you're not sold on spending the $20, buy the Perversion mascara that has the sample size.
Date published: 2015-10-19
Rated 5 out of 5 by from A little bit clumpy, but... this primer has done wonders for me. I wear waterproof mascara, and this helps it to remove it at the end of the day. I have thin, short, sparse lashes, but do not like to wear falsies on a daily basis. Using this primer, which, I agree, is a bit clumpy, I can get lashes that show up. I usually curl my lashes, apply this primer, fill in my eyebrows, then apply my mascara. I think that letting it sit for a minute or two actually helps it. I think it pulls too much on the wand, so I usually have to wipe some back into the tube, and while it sounds like I would hate it, the formula makes up for all the complaints. It's not perfect, but this primer does a great job.
Date published: 2016-09-01
Rated 5 out of 5 by from Wow! I just love this stuff! It makes the Perversion mascara go on like silk, and remove easily when the day is done. And ladies, if you have another mascara, that you aren't so crazy about, but hate to throw out because it's brand new, try using this prime under it. I have another brand of mascara that was great the first couple of times I used it but got dry very quickly. Using the Subversion made it go on like new (still not as good as Perversion though). It also seems to lengthen my lashes, or is it just that I get better mascara coverage?
Date published: 2014-11-30
Rated 5 out of 5 by from amazing I used a lash primer a VERY long time ago, at least 20 years, and I recall I only used it once. My memory of it isn't good ! I was a little hesitant with this primer, but it is wonderful! It is creamy and applies easily. It really does help the mascara look fuller and thicker. I used it on my right eye under mascara and only mascara on my left eye. What a difference! I love it! VERY worth the money!
Date published: 2014-09-12
Rated 5 out of 5 by from Bought a seperate one just because its THAT good. Even though I have like four of the samples, since the mascara I can't do without - I HAD to buy a full sized. I have my 'run errands face' (you know, the fast one), and this is actually on it. Partly because I can put on my Perversion (and I've used it with other mascaras too, makes them better, but Perversion is still...way better) - it can be put on then your mascara can be put on before it totally dries. THAT is a big difference. It's right, and normally its a gimmick - normally, lash primers are just another layer that had we taken the time with the mascara, we'd have gotten that. But this, really does condition my eyelashes. I do NOT use it on my lower lashes and neither does my mom, as we have curly lower lashes and it seems to keep the mascara wet a bit longer and we get impatient. If I'm doing a full face / going out? I do two coats of this, let it dry a bit more and do lower lashes. I get this smooth lacquer like finish. MIracle? No. Game changer - lil bit. On my short list of 'musts' - yep! (By the way, I've slowly changed over from another brand to UD because the quality is so much better on shadows, liners, and mascaras, and they have face-sprays that .... unbelievable. My list of what I wear is below.)
Date published: 2014-09-04
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