The “gash-lighting” ends now - the iconic shadow that defined an era of "beauty with an edge" makes its triumphant limited-edition comeback, and it’s better than ever! The ultimate wink to Urban Decay loyalists who know what’s up, Gash is the legendary dark red eyeshadow that can be worn blended out or packed on for a high intensity look. Whether you’re going for sophisticated grunge-glam or rebellious sleek metallic wing, Gash is the versatile icon that will allow you to create endless eyeshadow looks. Our award-winning 24/7 Eyeshadows deliver up to 12 hours of super-charged, high-impact color that refuses to be ignored. Features a high-performance vegan formula with a buttery-soft texture for max-level bendability.
BENEFITS:
Up to 12 hours wear: Long-lasting eyeshadow color stays vibrant and true all day.
High Impact Color: Super-charged color provides even, full coverage in one swipe.
Iconic, Undupable Shade: A unique dark red eyeshadow with pearl finish that blends into a signature warm orange haze.
Versatile Application: Ultra-rich buildable color intensity – wear dry or wet. For endless eyeshadow looks.
Max-Level Blendability: Creamy, smooth color blends seamlessly, applies easily and evenly.
Award-Winning 24/7 Eyeshadow: The product you love, now in the shade you’ve been demanding.
CLINICAL RESULTS:
Up to 12-Hour Wear: Long-lasting color stays true all day.
HOW TO APPLY:
Keep It Dry: Sweep Gash across the lid with brush or finger for a soft, diffused smoky pearl haze.
Make It Wet: For an even more dramatic eyeshadow look, apply with a dampened brush to intensify the pigment and maximize the metallic sheen, creating liquid eyeshadow-like intensity.
The Signature Smoke: Apply Gash to the lid and use a fluffy brush to smoke out the edges, revealing that unreal warm orange undertone.
HOW TO REMOVE:
Use a bi-phase eye makeup remover or cleansing oil to effortlessly dissolve the pigments without scrubbing.
PRO TIP:
Pair with the best eyeshadow primer Eyeshadow Primer Potion for extended wear and enhanced color payoff.
MICA • CI 77491 / IRON OXIDES • ORYZA SATIVA EXTRACT / RICE EXTRACT • CI 77499 / IRON OXIDES • CI 16035 / RED 40 LAKE • ZINC STEARATE • CELLULOSE • CI 77742 / MANGANESE VIOLET • TALC • CI 77891 / TITANIUM DIOXIDE • SILICA • SODIUM DEHYDROACETATE • CI 19140 / YELLOW 5 LAKE • PHENOXYETHANOL • SORBIC ACID • TIN OXIDE
VEGAN
CRUELTY-FREE
LONGWEAR
The “gash-lighting” ends now - the iconic shadow that defined an era of "beauty with an edge" makes its triumphant limited-edition comeback, and it’s better than ever! The ultimate wink to Urban Decay loyalists who know what’s up, Gash is the legendary dark red eyeshadow that can be worn blended out or packed on for a high intensity look. Whether you’re going for sophisticated grunge-glam or rebellious sleek metallic wing, Gash is the versatile icon that will allow you to create endless eyeshadow looks. Our award-winning 24/7 Eyeshadows deliver up to 12 hours of super-charged, high-impact color that refuses to be ignored. Features a high-performance vegan formula with a buttery-soft texture for max-level bendability.
BENEFITS:
Up to 12 hours wear: Long-lasting eyeshadow color stays vibrant and true all day.
High Impact Color: Super-charged color provides even, full coverage in one swipe.
Iconic, Undupable Shade: A unique dark red eyeshadow with pearl finish that blends into a signature warm orange haze.
Versatile Application: Ultra-rich buildable color intensity – wear dry or wet. For endless eyeshadow looks.
Max-Level Blendability: Creamy, smooth color blends seamlessly, applies easily and evenly.
Award-Winning 24/7 Eyeshadow: The product you love, now in the shade you’ve been demanding.
CLINICAL RESULTS:
Up to 12-Hour Wear: Long-lasting color stays true all day.
HOW TO APPLY:
Keep It Dry: Sweep Gash across the lid with brush or finger for a soft, diffused smoky pearl haze.
Make It Wet: For an even more dramatic eyeshadow look, apply with a dampened brush to intensify the pigment and maximize the metallic sheen, creating liquid eyeshadow-like intensity.
The Signature Smoke: Apply Gash to the lid and use a fluffy brush to smoke out the edges, revealing that unreal warm orange undertone.
HOW TO REMOVE:
Use a bi-phase eye makeup remover or cleansing oil to effortlessly dissolve the pigments without scrubbing.
PRO TIP:
Pair with the best eyeshadow primer Eyeshadow Primer Potion for extended wear and enhanced color payoff.
MICA • CI 77491 / IRON OXIDES • ORYZA SATIVA EXTRACT / RICE EXTRACT • CI 77499 / IRON OXIDES • CI 16035 / RED 40 LAKE • ZINC STEARATE • CELLULOSE • CI 77742 / MANGANESE VIOLET • TALC • CI 77891 / TITANIUM DIOXIDE • SILICA • SODIUM DEHYDROACETATE • CI 19140 / YELLOW 5 LAKE • PHENOXYETHANOL • SORBIC ACID • TIN OXIDE
