Main content

24/7 SHADOW

A creamy vegan eyeshadow single, delivering high-performance, ultra-velvety, supercharged colors and finishes with long-lasting wear of up to 12 hours.
24/7 SHADOW is rated 4.5 out of 5 by 185.
  • y_2021, m_5, d_12, h_18
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.15
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_185
  • loc_en_US, sid_ud1053, prod, sort_[SortEntry(order=RATING, direction=DESCENDING), SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_urbandecay
  • bvseo_sdk, dw_cartridge, 18.2.0, p_sdk_3.2.0
  • CLOUD, getAggregateRating, 7ms
  • reviews, product
$19.00

NEW VEGAN

24/7 SHADOW

24/7 SHADOW

24/7 SHADOW is rated 4.5 out of 5 by 185.
  • y_2021, m_5, d_12, h_18
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.15
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_185
  • loc_en_US, sid_ud1053, prod, sort_[SortEntry(order=RATING, direction=DESCENDING), SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_urbandecay
  • bvseo_sdk, dw_cartridge, 18.2.0, p_sdk_3.2.0
  • CLOUD, getAggregateRating, 8ms
  • reviews, product
Select a color
In Stock
Available for orders between $35 - $1000 with Afterpay Learn more
JOIN UD BEAUTY JUNKIE REWARDS!

Earn points for $$ rewards while you shop!
Learn More

text

Product Benefits

A creamy vegan eyeshadow single, delivering high-performance, ultra-velvety, supercharged colors and finishes with long-lasting wear of up to 12 hours.



Vegan
Cruelty-Free
Longwear



PRECISE LINES + CREASE-FREE COLOR FOR UP TO 24 HRS

Create long-lasting, versatile eye makeup looks with the Urban Decay 24/7 Shadow singles in smooth, high-pigment colors and four finishes for every mood—matte, satin, shimmer, and metallic. Our velvety-soft vegan eyeshadow formula glides on smoothly in an array of vibrant shades ranging from soft neutrals and warm browns to golden, bronze shimmers and rich jewel tones. These supercharged, caffeine-packed Urban Decay eyeshadows blend seamlessly and be applied wet or dry with a finger or brush to brighten and enhance the eyes.


Benefits:

  • Rich, dense, and decadent high-pigment eye shadow
  • Ultra-smooth color payoff with maximum blendability provides uniform pigment distribution
  • Longwear eye shadow, with minimal fallout
  • Shimmer, metallic, matte, and satin eyeshadow finishes


  • TIPS

      HOW TO USE:

    • First, prime lids with Eyeshadow Primer Potion for more vibrant, crease-free color that lasts all day.
    • For even bolder, richer color, use a corresponding 24/7 Glide-On Eyeliner Pencil as an allover base.
    • Apply the high pigment eyeshadow using any UD Pro Eyeshadow Brush or use your fingertips for intense pigment payoff.
    • Use wet or dry. Mist your brush with All Nighter Long-Lasting Makeup Setting Spray before using shimmers to create a foiled, almost-wet effect. When working with mattes, dip brush into shadows first before misting with All Nighter for longer-lasting color.
    • Finally, lock down your makeup look for up to 16 hours with All Nighter Long-Lasting Makeup Setting Spray.

    • USE WITH:

    • Prime lids with Eyeshadow Primer Potion for more vibrant, crease-free color that lasts all day.
    • For even bolder, richer color, use corresponding 24/7 Glide-On Eye Pencils as an allover base.
    • Lock down your look for up to 16 hours with All Nighter Makeup Setting Spray.

    Full ingredient list
    text

    RETHINK YOUR NEUTRALS

    STEAL THE LOOK

    Introducing 24/7 Shadows

    Watch other videos

    partners in crime

    Know what goes great with 24/7 Moondust Shadow? These UD faves.

    24/7 SHADOW

    NEW VEGAN

    24/7 SHADOW

    A creamy vegan eyeshadow single, delivering high-performance, ultra-velvety, supercharged colors and finishes with long-lasting wear of up to 12 hours.

    $19.00
    Perversion Mascara

    TRY IT ON

    Perversion Mascara

    $25.00
    Eyeshadow Primer Potion
    essentials bundle pack
    24/7 SHADOW
    Perversion Mascara
    Eyeshadow Primer Potion
    Rated 5 out of 5 by from Such a beautiful pigment! Absolutely love this eye shadow. I want to purchase more! The pigment is so nice and it’s packed well and there is no fall out. The shades are beautiful in this range! The packaging is so nice and I love the look of it! It feels like a nice amount of product and I would purchase more shades!
    Date published: 2021-05-05
    Rated 5 out of 5 by from Big Upgrade The packaging is so so pretty compared to the old ones. Much improved. The clear case makes it look nice and clean. The pigment itself is stellar on this shade. One swipe is enough to cover and it works well with fingers and a brush. It does sheer out a bit when blended into the eye but packs in beautifully. I can't wait for these to pop up in store.
    Date published: 2021-05-01
    Rated 5 out of 5 by from Amazing color payoff! This is a very pigmented shadow. In a good way! I used concealer as a base. There was no fall out. I was surprised to see that from such a bold color. I only used a small dense packing brush to apply. The color payoff was amazing. I didn’t even feel like I needed to go over it with a finger application. Which is what I typically do when it comes to shimmers. It blended out very nicely! The packaging is really cute and sturdy.
    Date published: 2021-05-01
    Rated 5 out of 5 by from THE FORMULA AND COLOR PAY OFF Wow this product is STUNNING. I never thought I would use blue eyeshadow before but something about this shade and the sparkles make this look good one all skin tones
    Date published: 2021-04-30
    • y_2021, m_5, d_12, h_18
    • bvseo_bulk, prod_bvrr, vn_bulk_3.0.15
    • cp_1, bvpage1
    • co_hasreviews, tv_0, tr_185
    • loc_en_US, sid_ud1053, prod, sort_[SortEntry(order=RATING, direction=DESCENDING), SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
    • clientName_urbandecay
    • bvseo_sdk, dw_cartridge, 18.2.0, p_sdk_3.2.0
    • CLOUD, getReviews, 6ms
    • reviews, product
    Orientation message
    For the best experience, please turn your device