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Stores

FALL GLOW UP SALE — 30% OFF SITEWIDE

Introducing our Fall Glow Up Sale! Enjoy 30% Off our best-selling,
Fall favorites + additional 10% Off the All Nighter Collection.
*See offer's page for terms & conditions

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EPIC EYE MAKEUP SALE — 50% OFF NAKED HONEY
EYESHADOW PALETTE

Introducing our Fall Glow Up Sale! While supplies last.
See offer's page for terms and conditions.

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50% OFF NAKED RELOADED EYESHADOW PALETTE — 50% OFF NAKED RELOADED
EYESHADOW PALETTE

Introducing our Fall Glow Up Sale! While supplies last.
*See offer's page for terms & conditions

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Wild Greens — 50% OFF WILD GREENS
EYESHADOW PALETTE

50% OFF WILD GREENS EYESHADOW PALETTE

Introducing our Fall Glow Up Sale! While supplies last.
See offer's page for terms and conditions.

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40% OFF SETS — 40% OFF MAKEUP SETS

Introducing our Fall Glow Up Sale! While supplies last.
See offer's page for terms and conditions.

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Vice Lip Bond Glossy Liquid Lipstick — Vice Lip Bond Glossy Liquid Lipstick
Long-lasting vegan liquid lipstick

Old price New price $25.00

Select a colour

All Nighter Setting Spray — All Nighter Setting Spray
Long-Lasting Makeup Setting Spray

Old price $33.00 New price $23.10

Naked Sin Mini Eyeshadow Palette — Naked Sin Mini Eyeshadow Palette
6 forbidden, blush-toned neutrals inspired by fan favorite shade “Sin.”

Old price New price $29.00

24/7 Glide-On Waterproof Eyeliner Pencil — 24/7 Glide-On Waterproof Eyeliner Pencil
#1 Eyeliner in the U.S.* Intense color that won’t budge.

Old price $23.00 New price $16.10

Select a colour

24/7 Moondust Shadow — 24/7 Moondust Shadow
High-performance, vegan eyeshadow packed with microfine glitter for the most sparkly, supercharged color and shimmery finish that last up to 16 hours.

Old price New price $22.00

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Naked3 Eyeshadow Palette — Naked3 Eyeshadow Palette

Old price $54.00 New price $37.80

Perversion Mascara — Perversion Mascara

Old price $26.00 New price $18.20

Stay Naked Weightless Liquid Foundation — Stay Naked Weightless Liquid Foundation
Up To 24-Hour Wear

Old price $40.00 New price $28.00

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All Nighter Face Primer — All Nighter Face Primer
Longwear Foundation Primer

Old price $36.00 New price $25.20

ALL NIGHTER VITAMIN C SETTING SPRAY — ALL NIGHTER VITAMIN C SETTING SPRAY
Energizing + brightening makeup setting spray

Old price New price $33.00

Naked Foxy Mini Eyeshadow Palette — Naked Foxy Mini Eyeshadow Palette
6 funked-up, olive-toned neutrals inspired by fan favorite shade “Foxy".

Old price New price $29.00

Naked Half-Baked Mini Eyeshadow Palette — Naked Half-Baked Mini Eyeshadow Palette
6 blazed, bronze-toned neutrals inspired by fan favorite shade “Half-Baked.”

Old price New price $29.00

24/7 Shadow Stick — 24/7 Shadow Stick
A creamy, vegan eyeshadow stick that glides on smoothly with long-lasting waterproof color that resists fading, smudging or transferring for up to 24 hours.

Old price $26.00 New price $18.20

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SHE-HULK Urban Decay — NEW MARVEL STUDIOS'
SHE-HULK COLLECTION

Transform with makeup inspired by Marvel Studios' She-Hulk: Attorney at Law.
Original Series streaming on Disney+

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SHOP BY CATEGORY

VICE LIP BOND - Urban Decay — NEW! VICE LIP BOND

Instant shine & up to 16HR wear that lasts longer than your ex.

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24/7 GLIDE-ON
EYE PENCIL

24/7 GLIDE-ON EYE PENCIL

Our award-winning 24/7 Eye Pencil is truly eye-conic.
Long-Lasting + hydrating + insane range of high
impact colors. #1 for a reason.

Our award-winning 24/7 Eye Pencil is truly eye-conic. Long-Lasting + hydrating + insane range of high impact colors. #1 for a reason.

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Hydro — HYDROMANIAC TINTED
GLOW HYDRATOR

Already a cult favorite! Get medium-coverage,
hydration and glow for up to 24H

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ONLY HERE

VIRTUAL TRY ON

Use our Virtual Try-On tool to discover your favorite shades right from your phone.

SHADE FINDER

Find the shade that best fits for your skin tone and discover hand-picked products just for you.

REWARDS PROGRAM

Join the club. Get the perks. Sign up for 15% off your next purchase.

AUTO-REPLENISHMENT

Receive 15% Off + Free Shipping on every auto-replenishment order.

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IT TOGETHER

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