Name: 24/7
Brand: Urban Decay
SKU: 604214462007
Price: 22 USD
Availability: InStock
Rating: 4.7905 (4415 reviews)

Product Benefits

An award-winning waterproof eye pencil that glides on ultra-creamy and delivers intense, longwear color that won’t budge.

Customer favorite

Easy application

Longwear

LEVEL UP YOUR EYELINER

With an insane range of shades and finishes, we dare you to just try and pick just one 24/7 Glide-On Eye Pencil. It’s time to upgrade your makeup bag with this waterproof eyeliner.

Our eyeliner pencil goes on smoothly, stays soft and super-creamy for blending (about 30 seconds), then dries to a long-lasting finish that won't budge. Made with 50% hydrating ingredients like Vitamin E, jojoba oil, and cottonseed oil, 24/7 Eye Pencil comes in multiple finishes, ranging from matte and metallic to satin and shimmer. Line your eyes with a hint of color or opt for a graphic, dramatic look.

Ingredient callouts:

Cruelty-free

Vegan

HOW TO USE:

Draw precise lines or smudge them for a smokier feel.
Use as a base to layer with eyeshadow for more depth and dimension.
Keep your eyeliner sharp with the Grind House Double Barrel Sharpener.

Full ingredient list

24/7 EYE LOOKS

OCEAN EYES

DEEP END

NEGATIVE SPACE

how to: colorful winged eyeliner

Prep lids with Eyeshadow Primer Potion.
Use your first shade of 24/7 Eye Pencil to create a winged liner closest to your lash line.
Add your second eyeliner color on top o the existing line, extending the wing out.
Layer your third eyeliner color on top of the second, joining all of the lines in a single wing. Coat lashes with mascara.

Partners in crime

Levelo up your eye look with the essentials.

Select Perversion

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TRY IT ON

24/7
Glide-On Eyeliner Pencil

Old price $22.00 New price $11.00

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Eye pencil essentials bundle pack

Perversion

24/7

Naked3

Rated 5 out of 5 by vegmeg86 from My Perversion always gets the best of me! I have been a long time user of UD's 24/7 liners. In fact, Zero was always my go-to liner, I never went a day without it! However, times have changed and UD has stepped up their game in a way I didn't even know was possible! Hello Perversion!!! Not only is this the blackest eyeliner I have EVER used, it glided on smoother and lasted longer on my waterline than Zero twice over. I work 12 hour shifts at a hospital and I have noticed that my liner looks just as good when I leave work than it did when I got there! I may switch up my routine from day to day when it comes to makeup, but one thing will ALWAYS stay the same, and that's my Perversion!

Date published: 2012-04-20

Rated 5 out of 5 by skos from eyeliners with variety I first bought a set of travel size because there were several colors, I think 6 or 8 in a box, around the holiday season a couple of years ago. I got them for my daughter who loves Urban Decay. I sampled them instead and ended up keeping that set and getting another for her. Though I felt maybe I was too old for this product the artist in me said "go ahead and try them" so I did. I got raves from my friends at work. "Your eyes are so pretty" "you should wear that more often" these eyeliners go great with the shadows that I have gotten since. The color stays for hours and blends well with shadows. I guess you can never be too old to try something new.

Date published: 2013-03-05

Rated 5 out of 5 by JoyBoy from 24/7 eyeshadow pencils are so easy to use! I bought the 24/7 shadow pencil stash set with 5 minis colors include clash, sin, juju, rehab, and delinquent. They are glide on eyeshadow pencils with intense pigmentation that stays on til the next day or when u wash your face! The first day of using this set, i used clash which is an intense blue pigment on my lower lid to get that summery look and it was beautiful against my brown skin which i paired with the eyeshadows on the naked palette. The pigment on my skin looks just as it looks on the pencil. GORGEOUS! and i was too lazy to wash it off so the next morning, it was still there! Love the colors and love the intensity of the colors!

Date published: 2012-02-26

Rated 5 out of 5 by JwHc from These made me love eyeliner! I received one of these in a set and I was pretty skeptical at first. I didn't think I needed eyeliner but boy was I wrong! These are super soft and glide on like magic, no tugging or skips. They also blend super well, I will sometimes just wear the Sin primer and smudge eyeliner...super quick and looks great! I credit UD with teaching me not only how to properly use eyeliner (because it's so easy to use) but also with teaching me to appreciate how versatile it is. I even use the dark brown shade to fill in my eyebrows...works great! I actually think I look funny when I don't do it! If you are looking for a new eyeliner, give these a try! You won't be sorry!

Date published: 2011-11-01

24/7 Reviews - page 2

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