Eyeshadow Primer Potion

Eyeshadow Primer Potion is rated 4.6 out of 5 by 3317.
  • y_2020, m_10, d_29, h_16
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.12
  • cp_1, bvpage1
  • co_hasreviews, tv_41, tr_3276
  • loc_en_US, sid_UD515, prod, sort_[SortEntry(order=RATING, direction=DESCENDING), SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_urbandecay
  • bvseo_sdk, dw_cartridge, 18.2.0, p_sdk_3.2.0
  • CLOUD, getAggregateRating, 6ms
  • reviews, product
$24.00

Eyeshadow Primer Potion

Eyeshadow Primer Potion

Eyeshadow Primer Potion is rated 4.6 out of 5 by 3317.
  • y_2020, m_10, d_29, h_16
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.12
  • cp_1, bvpage1
  • co_hasreviews, tv_41, tr_3276
  • loc_en_US, sid_UD515, prod, sort_[SortEntry(order=RATING, direction=DESCENDING), SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_urbandecay
  • bvseo_sdk, dw_cartridge, 18.2.0, p_sdk_3.2.0
  • CLOUD, getAggregateRating, 6ms
  • reviews, product
Select a Shade
Less shades More shades

In Stock
Available for orders between $35 - $1000 with Afterpay Learn more
JOIN UD BEAUTY JUNKIE REWARDS!

Earn points for $$ rewards while you shop!
Learn More

text

Product Benefits

This award-winning, creamy eyeshadow primer ensures your shadow stays vibrant and crease-free all day.



Customer favorite
Easy application
Long wear



PICK YOUR POTION

Create endless eye looks that last with our not-so-secret weapon, Eyeshadow Primer Potion.

This creamy eye primer keeps your eyeshadow crease-free, your eye color vibrant, and your application smooth. Formulated with polymer technology, this vegan beauty essential serves as the perfect base for your eyeshadow and eyeliner, filling in any surface imperfections and prepping lids for all-day wear. 

Ingredient callouts:

Vegan

Paraben-free

Cruelty-free


HOW TO USE:

  • Apply just a touch of this formula before your shadow for more vibrant color and crease-free, all-day staying power.
  • Mix with your favorite eyeshadow or 24/7 Glide-On Eye Pencil for crease-free, custom cream shadows and liners.

Full ingredient list
text

PRIMED & READY

BEAUTY HACK: MAKE EYELINER WITH EYESHADOW PRIMER POTTION

  1. Start by dabbing Eyeshadow Primer Potion to the back of your hand.
  2. Add your favorite shadow shade and mix together.
  3. Magic: Your new favorite cream eyeliner has been created!

partners in crime

Level up your eye look with these essentials.

Brow Blade Ink Stain + Waterproof Pencil
Perversion Mascara

TRY IT ON

Perversion Mascara

Old price $25.00 New price $10.00
Eyeshadow Primer Potion
naked essentials bundle pack
Brow Blade Ink Stain + Waterproof Pencil
Perversion Mascara
Eyeshadow Primer Potion

STEAL THE LOOK

All About Eyeshadow Primer Potion | Make Your Makeup Last

You May Also Like

Rated 5 out of 5 by from Worth it! I won't put eyeshadow on without my primer potion! I love how smooth it applies and keeps my eye makeup looking great all day!
Date published: 2020-10-28
Rated 5 out of 5 by from Obsessed My holy grail product! I regularly wear makeup for 16+ hours per day and this primer holds my eyeshadow in place for the entire day. It’s perfect.
Date published: 2020-10-26
Rated 5 out of 5 by from great product great product. It helps my eyeshadow pop and stay on all day!
Date published: 2020-10-26
Rated 5 out of 5 by from Urban decay eye primer potion Urban decay is the best eye primer I have come across. I will continue to use this product for years to come.
Date published: 2020-10-24
  • y_2020, m_10, d_29, h_16
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.12
  • cp_1, bvpage1
  • co_hasreviews, tv_41, tr_3276
  • loc_en_US, sid_UD515, prod, sort_[SortEntry(order=RATING, direction=DESCENDING), SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_urbandecay
  • bvseo_sdk, dw_cartridge, 18.2.0, p_sdk_3.2.0
  • CLOUD, getReviews, 6ms
  • reviews, product
Orientation message
For the best experience, please turn your device