VEGAN
enlarge

24/7

Waterline Eye Pencil

$21

24/7 is rated 4.1 out of 5 by 277.
  • y_2019, m_6, d_24, h_23
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.12
  • cp_1, bvpage1
  • co_hasreviews, tv_7, tr_270
  • loc_en_US, sid_UD607, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_urbandecay
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getAggregateRating, 39ms
  • reviews, product

Availability:

In Stock

FREE RETURNS FREE SHIPPING over $50
LOVE-IT-OR-LEAVE-IT GUARANTEE
We stand by our products, so if you're not completely satisfied with an item you bought on our site, you can return it for FREE. All we need is your proof of purchase.
GET ALL THE DETAILS

Love it or leave it guarantee

Read more
out of stock

You're missing out! Sign up for UD Beauty Junkies to get 21 points when you buy this item.

Product description

Want a liner that’s legit to use anywhere? We specifically developed 24/7 Waterline Eye Pencil for use on the inner rim in the waterline. Our creamy, demi-matte pencil lays down waterproof color that lasts all day—in a range of never-before-seen shades. It’s a liner like no other.

Even creamier than our original bestselling 24/7 Glide-On Eye Pencil, 24/7 Waterline Eye Pencil glides on easily and goes anywhere you want to put it. And after the color sets, it won’t budge. Perfectly line your waterline in classic black or opt for a colorful shade (like navy or green) for a look that really stands out. Our 24/7 formula doesn’t contain any mineral oil, paraffin or preservatives.

So you can easily tell your 24/7 pencils apart, we gave 24/7 Waterline Eye Pencil a shade-matched ombré gradient that fades to black, with a matte black cap and end.

Urban Decay is 100% cruelty-free.

Pro Tips

Start off by sharpening your pencil to a rounded point.

Lower waterline: Press the pencil gently against the lower lashes, working across with short, gentle strokes until you get the intensity you want.

Upper waterline: Look straight ahead and put the soft point of the pencil at the outer corner of your eye. With pressure toward the lashes, push your eyelid up slightly as you work your way across with slightly longer, gentle strokes. Don’t look at the pencil! After a bit of practice, you’ll be able to do this without a mirror; the key is to let go and just feel your way across. Stop about three-quarters of the way between the outer and inner corner. Then start over at the inner corner, using the same technique until the two lines meet.

We created Walk of Shame, a versatile nude, as a multipurpose shade. Wear it in the waterline for an instant eye-opening effect. Or use it anywhere you want to brighten and highlight for an illuminated look (like the inner corner of the eye, the brow bone or the cheekbone). In a pinch, some of the fairer-skinned women in our office have even used it as a concealer.

Ingredients

LEGEND:
Hydrogenated Polyisobutene, Isododecane, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. [+/- (May Contain): Mica, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide)].

RAIL:
Hydrogenated Polyisobutene, Isododecane, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. [+/- (May Contain): CI 77491/77492/77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide)].

MOOD:
Hydrogenated Polyisobutene, Isododecane, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. [+/- (May Contain): Mica, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide)].

PUSH:
Isododecane, Hydrogenated Polyisobutene, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. [+/- (May Contain): CI 77891 (Titanium Dioxide), CI 77499 (Iron Oxides), CI 42090 (Blue 1 Lake), CI 75470 (Carmine), CI 77007 (Ultramarines), CI 77510 (Ferric Ferrocyanide)].

STREET:
Isododecane, Hydrogenated Polyisobutene, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Alumina, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. [+/- (May Contain): CI 77491/77492 (Iron Oxides), CI 19140 (Yellow 5 Lake), CI 77288 (Chromium Oxide Greens), CI 77510 (Ferric Ferrocyanide)].

WALK OF SHAME:
Hydrogenated Polyisobutene, Isododecane, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. [+/- (May Contain/Peut contenir): CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides)].

Video

  • Late-Night Lightyear | Steal This Look
  • We're 20, Let's Party Moondust Look Tutorial
  • Smoky Eye and Matte Bright Red Lip Tutorial
  • Gold Sparkle New Year's Eve Look Tutorial | Bronze-Gold Smoky Eye
  • Embrace Your Dark Side | Nocturnal Collection Tutorial
  • Afterdark Palette Smoky Eye Tutorial
  • UD Most Wanted | Edgy Cat
  • Steal the Festival Look: Deep End in the Desert
  • Steal the Look: Strobed-Out Summer Skin
  • Naked + Whiskey Tutorial

You might also like:

Reviews

Print
Rated 4 out of 5 by from Great eyeliner - limited color selection This has been my go to eyeliner for years. Stays put all day on the waterline. Goes on smooth. However, for some reason they have done away with the dark brown color Rail. They just don't have much in the way of color selection. Would love to see Rail come back.
Date published: 2019-05-23
Rated 5 out of 5 by from Love This 24/7!! This eyeliner is fabulous. Intense color payoff exactly as pictured. This eyeliner stays put even on my 42 yr eyes waterline and all. Thank you UD!!!!
Date published: 2019-05-16
Rated 1 out of 5 by from Not Impressed! Not worth the money! Does not stay on. Have to keep reapplying!
Date published: 2019-05-14
Rated 2 out of 5 by from So disappointed I was looking forward to this product, as an avid eyeliner user. This doesn’t cut it for the waterline. UnFortunately, it does not lay down enough product! Then, after a couple of passes it starts to pick back up the product. Smudges and runs. So disappointed.
Date published: 2019-04-23
Rated 5 out of 5 by from Only Liner I Use I’ve used this liner in all colors for quite some time and as long as the directions are followed, it’s perfect. Lasts until I take it off, Wish it was easier to find in Grand Rapids Michigan tho. Rail is impossible to find anywhere.
Date published: 2019-04-08
Rated 4 out of 5 by from Stayed Put Even When Crying It took me a few times to get the application down to where I like the look. I don't think it glides on extremely smooth, but that could be at my age my eyelids are a bit loose. I use an eyeliner brush over the line to smooth it out. After a day of crying at a funeral, my eyeliner still looked good.
Date published: 2019-02-05
Rated 4 out of 5 by from Amazing! I love this eyeliner! I wear it everyday without any irritation or the need to touch it up.
Date published: 2018-11-28
Rated 5 out of 5 by from perfect for hiding red allergy eyelids!!! also use as a concealer ;) I have terrible pollen allergies almost year round, and I'm a very very pale redhead. My eyelids and waterlines are always red red red--and that really shows up on pale skin--like i've been crying all day. I used this waterliner (first I've ever used) and I have sensitive eyes and skin and have had zero problems with it. I pass it over the back of my hand first to warm it up and also make sure my waterlines are a bit dry (dry with tissue or q-tip). I just go back and forth over waterline to get full coverage. i have found i can even use it to spot cover any other red marks on my face--I ESPECIALLY LIKE USING IT UNDER MY WATERLINE BELOW LASHES. That really covers up any residual redness of my eyes. It also works to cover up any spots--like a red blemish. LOVE THIS LINER!!!
Date published: 2018-11-08
  • y_2019, m_6, d_24, h_23
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.12
  • cp_1, bvpage1
  • co_hasreviews, tv_7, tr_270
  • loc_en_US, sid_UD607, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_urbandecay
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getReviews, 39ms
  • reviews, product

Recently viewed