24/7

Waterline Eye Pencil

$21

24/7 is rated 4.1 out of 5 by 266.
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Product description

Want a liner that’s legit to use anywhere? We specifically developed 24/7 Waterline Eye Pencil for use on the inner rim in the waterline. Our creamy, demi-matte pencil lays down waterproof color that lasts all day—in a range of never-before-seen shades. It’s a liner like no other.

Even creamier than our original bestselling 24/7 Glide-On Eye Pencil, 24/7 Waterline Eye Pencil glides on easily and goes anywhere you want to put it. And after the color sets, it won’t budge. Perfectly line your waterline in classic black or opt for a colorful shade (like navy or green) for a look that really stands out. Our 24/7 formula doesn’t contain any mineral oil, paraffin or preservatives.

So you can easily tell your 24/7 pencils apart, we gave 24/7 Waterline Eye Pencil a shade-matched ombré gradient that fades to black, with a matte black cap and end.

Urban Decay is 100% cruelty-free.

Pro Tips

Start off by sharpening your pencil to a rounded point.

Lower waterline: Press the pencil gently against the lower lashes, working across with short, gentle strokes until you get the intensity you want.

Upper waterline: Look straight ahead and put the soft point of the pencil at the outer corner of your eye. With pressure toward the lashes, push your eyelid up slightly as you work your way across with slightly longer, gentle strokes. Don’t look at the pencil! After a bit of practice, you’ll be able to do this without a mirror; the key is to let go and just feel your way across. Stop about three-quarters of the way between the outer and inner corner. Then start over at the inner corner, using the same technique until the two lines meet.

We created Walk of Shame, a versatile nude, as a multipurpose shade. Wear it in the waterline for an instant eye-opening effect. Or use it anywhere you want to brighten and highlight for an illuminated look (like the inner corner of the eye, the brow bone or the cheekbone). In a pinch, some of the fairer-skinned women in our office have even used it as a concealer.

Ingredients

LEGEND:
Hydrogenated Polyisobutene, Isododecane, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. [+/- (May Contain): Mica, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide)].

RAIL:
Hydrogenated Polyisobutene, Isododecane, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. [+/- (May Contain): CI 77491/77492/77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide)].

MOOD:
Hydrogenated Polyisobutene, Isododecane, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. [+/- (May Contain): Mica, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide)].

PUSH:
Isododecane, Hydrogenated Polyisobutene, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. [+/- (May Contain): CI 77891 (Titanium Dioxide), CI 77499 (Iron Oxides), CI 42090 (Blue 1 Lake), CI 75470 (Carmine), CI 77007 (Ultramarines), CI 77510 (Ferric Ferrocyanide)].

STREET:
Isododecane, Hydrogenated Polyisobutene, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Alumina, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. [+/- (May Contain): CI 77491/77492 (Iron Oxides), CI 19140 (Yellow 5 Lake), CI 77288 (Chromium Oxide Greens), CI 77510 (Ferric Ferrocyanide)].

WALK OF SHAME:
Hydrogenated Polyisobutene, Isododecane, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. [+/- (May Contain/Peut contenir): CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides)].

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Reviews

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Rated 5 out of 5 by from Only Liner I Use I’ve used this liner in all colors for quite some time and as long as the directions are followed, it’s perfect. Lasts until I take it off, Wish it was easier to find in Grand Rapids Michigan tho. Rail is impossible to find anywhere.
Date published: 2019-04-08
Rated 4 out of 5 by from Stayed Put Even When Crying It took me a few times to get the application down to where I like the look. I don't think it glides on extremely smooth, but that could be at my age my eyelids are a bit loose. I use an eyeliner brush over the line to smooth it out. After a day of crying at a funeral, my eyeliner still looked good.
Date published: 2019-02-05
Rated 4 out of 5 by from Amazing! I love this eyeliner! I wear it everyday without any irritation or the need to touch it up.
Date published: 2018-11-28
Rated 5 out of 5 by from perfect for hiding red allergy eyelids!!! also use as a concealer ;) I have terrible pollen allergies almost year round, and I'm a very very pale redhead. My eyelids and waterlines are always red red red--and that really shows up on pale skin--like i've been crying all day. I used this waterliner (first I've ever used) and I have sensitive eyes and skin and have had zero problems with it. I pass it over the back of my hand first to warm it up and also make sure my waterlines are a bit dry (dry with tissue or q-tip). I just go back and forth over waterline to get full coverage. i have found i can even use it to spot cover any other red marks on my face--I ESPECIALLY LIKE USING IT UNDER MY WATERLINE BELOW LASHES. That really covers up any residual redness of my eyes. It also works to cover up any spots--like a red blemish. LOVE THIS LINER!!!
Date published: 2018-11-08
Rated 5 out of 5 by from Best eyeliner for waterline I've been using this in perversion every day since I got it. It goes on easily, looks great, and lasts FOREVER. My only qualm is needing to use an eye makeup remover to get it off rather than a baby wipe (just because the oil from the makeup remover makes my eyes blurry). But all in all, I'll never use another eyeliner on my waterline.
Date published: 2018-10-02
Rated 1 out of 5 by from Houdini, eyeliner edition I hate this. I was standing there in Sephora thinking to myself that my $3 eyeliner from Target is pretty great, which means a $21 legend black eyeliner would be glorious. So i bought it without doing research, like the impulsive person I am. Lo and behold, I regret. Low pigmentation. Comes out more gray and translucent, requiring layer upon layer. Which is an issue bc the pencil, even when sharpened, is too dang thick. And where is this staying power the product description speaks of? 24/7? More like I have to reapply it 24/7 bc it fades so quickly. I could have bought 4 Starbucks drinks. rip.
Date published: 2018-09-26
Rated 4 out of 5 by from Use it everyday, but not on my waterline Before I get started, I feel like I need to stress that i really love this product. I wear it daily. It goes on easily, blends easily, and gives me what i believe to be a beautiful, natural look. That being said, it does not stay on my waterline. However, i've yet to find an eyeliner that does. And really, that's probably a good thing for me because it makes my eyes look smaller, which is not a good thing for me. Bottom line is that i will buy it again.
Date published: 2018-07-08
Rated 3 out of 5 by from I got a stye after using this eyeliner for three days. I bought this eyeliner last weekend from Sephora. I was so excited to try it, after all, I love Urban Decay products! The eyeliner is very pigmented, which is something that I liked. The first day it didn't stay in my waterline as expected. But after removing my makeup I could still see that I had liner in my eyes. The next day I used the UD eyeshadow primer with my concealer, and it was in place the whole day. I was so happy, I had found a way of keeping my eyeliner on check! The next day I wasn't feeling like doing my makeup, so I went light. Yesterday, boom, a huge stye in my left eye! I have never had this before! Its very painful and unpleasant. I am very sad that tge product didn't work for me
Date published: 2018-06-08
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