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24/7

Waterline Eye Pencil

$21

24/7 is rated 4.1 out of 5 by 295.
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Product description

Want a liner that’s legit to use anywhere? We specifically developed 24/7 Waterline Eye Pencil for use on the inner rim in the waterline. Our creamy, demi-matte pencil lays down waterproof color that lasts all day—in a range of never-before-seen shades. It’s a liner like no other.

Even creamier than our original bestselling 24/7 Glide-On Eye Pencil, 24/7 Waterline Eye Pencil glides on easily and goes anywhere you want to put it. And after the color sets, it won’t budge. Perfectly line your waterline in classic black or opt for a colorful shade (like navy or green) for a look that really stands out. Our 24/7 formula doesn’t contain any mineral oil, paraffin or preservatives.

So you can easily tell your 24/7 pencils apart, we gave 24/7 Waterline Eye Pencil a shade-matched ombré gradient that fades to black, with a matte black cap and end.

Urban Decay is 100% cruelty-free.

Pro Tips

Start off by sharpening your pencil to a rounded point.

Lower waterline: Press the pencil gently against the lower lashes, working across with short, gentle strokes until you get the intensity you want.

Upper waterline: Look straight ahead and put the soft point of the pencil at the outer corner of your eye. With pressure toward the lashes, push your eyelid up slightly as you work your way across with slightly longer, gentle strokes. Don’t look at the pencil! After a bit of practice, you’ll be able to do this without a mirror; the key is to let go and just feel your way across. Stop about three-quarters of the way between the outer and inner corner. Then start over at the inner corner, using the same technique until the two lines meet.

We created Walk of Shame, a versatile nude, as a multipurpose shade. Wear it in the waterline for an instant eye-opening effect. Or use it anywhere you want to brighten and highlight for an illuminated look (like the inner corner of the eye, the brow bone or the cheekbone). In a pinch, some of the fairer-skinned women in our office have even used it as a concealer.

Ingredients

LEGEND:
Hydrogenated Polyisobutene, Isododecane, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. [+/- (May Contain): Mica, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide)].

RAIL:
Hydrogenated Polyisobutene, Isododecane, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. [+/- (May Contain): CI 77491/77492/77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide)].

MOOD:
Hydrogenated Polyisobutene, Isododecane, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. [+/- (May Contain): Mica, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide)].

PUSH:
Isododecane, Hydrogenated Polyisobutene, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. [+/- (May Contain): CI 77891 (Titanium Dioxide), CI 77499 (Iron Oxides), CI 42090 (Blue 1 Lake), CI 75470 (Carmine), CI 77007 (Ultramarines), CI 77510 (Ferric Ferrocyanide)].

STREET:
Isododecane, Hydrogenated Polyisobutene, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Alumina, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. [+/- (May Contain): CI 77491/77492 (Iron Oxides), CI 19140 (Yellow 5 Lake), CI 77288 (Chromium Oxide Greens), CI 77510 (Ferric Ferrocyanide)].

WALK OF SHAME:
Hydrogenated Polyisobutene, Isododecane, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. [+/- (May Contain/Peut contenir): CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides)].

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Reviews

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Rated 5 out of 5 by from Holy Grail!! Since purchasing this eyeliner, I have thrown out all my other liners! I use this to tightline because I have hooded eyes. This is the only liner that I have found that stays put all day (and night) and does not run. I will continue to buy this liner and recommend it to everyone. I love this product!!
Date published: 2019-08-07
Rated 2 out of 5 by from Love the pen, but on me it runs I love the line of the pen, but it smudges on eyes
Date published: 2019-07-31
Rated 4 out of 5 by from 24/7 waterline eye liner - black It's the best eye liner I've found. The only con is the color transfers to the bottom lid when first applied.
Date published: 2019-07-23
Rated 5 out of 5 by from Please Bring Rail Back! Rail was the perfect black/brown for my chocolate complexion and stayed on my oily eyelids without budging an inch. I can’t find anything else like it. Why did you guys discontinue something so perfect? Please bring it back.
Date published: 2019-07-19
Rated 5 out of 5 by from This is the best waterproof eyeliner I have ever purchased. Once I put it on, I have about a minute to put it where I want because it does not budge after that. It stays in place all day and does not come off until I use my makeup remover especially for waterproof makeup. The colors look great and I wear contacts and have had no problems . Well worth the money I paid for it !!
Date published: 2019-07-19
Rated 4 out of 5 by from Better than most.... Not the end all be all that I was promised in some of the YouTube reviews I watched, but worth the 4 Stars I gave it... it pretty much stays put..
Date published: 2019-07-16
Rated 4 out of 5 by from This might be THE ONE The eyeliner I used to use is no longer available and so I have been searching for an eyeliner that will not bleed into my eye when I line the waterline, and that will also last the whole day. This one seems to fit the bill!
Date published: 2019-07-08
Rated 5 out of 5 by from Worth the buy! This has more staying power than any other UD eyeliner. I prefer to wear my eyeliner on my lower lashline and it doesn’t smudge off when applying. It will fade and wear off though after about 6 hours during my workday. I do recommend- especially if you have sensitive eyes with contacts. I had zero problem like I have with other eyeliners UD and drugstore
Date published: 2019-07-06
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  • cp_1, bvpage1
  • co_hasreviews, tv_16, tr_279
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