Eyeliner

Urban Decay's award-winning eyeliners are considered some of the best eyeliners, delivering pigment, staying power, and color variety, plus a barely-there feel on skin after application. Urban Decay eyeliners, from everyday black eyeliner to out-of-this-world neon, glitter, and white eyeliner options, encourage you to play and create. Our eyeliners may glide on creamy-soft, but they won’t budge when dry so you can enjoy your artwork for even longer. With our rainbow of eyeliner colors and finishes, there is no limit to what you can create.

The different types of eyeliner include pencil, liquid, and gel eyeliner. Here’s a quick breakdown:
Pencil Eyeliner - It comes in a wooden or plastic pencil that needs sharpening.
Best for everyday wear, smoky eyes, and beginners.
Liquid Eyeliner - It typically comes in a felt-tip pen, brush-tip pen, or a small pot with a fine brush.
Best for winged liner, cat eyes, and achieving a bold, defined look.
Gel Eyeliner - It comes in a small pot and is applied with a separate brush—often an angled brush or a fine-tipped liner brush.
Best for creating sharp wings and achieving a long-lasting, intense line. It's a good middle ground between pencil and liquid.

Yes, Urban Decay has the best waterproof eyeliners, hands down. Our award-winning 24/7 Glide-On Eye Pencil glides onto the skin with ease before drying into a waterproof eyeliner for up to 16-hour wear. Our 24/7 Waterline Eye Pencil, specifically developed for use on the inner rim on the waterline, is a waterproof eyeliner pencil with color that lasts all day. Our best liquid eyeliner, Perversion Waterproof Fine-Point Eye Pen, is a waterproof, liquid eyeliner with an ultra-fine brush tip that gives you control over every wing and flick.

Although every formula is different, most eyeliners are made of film formers, thickening agents, and pigments. Always read the ingredient list on the packaging before applying.

Consider the eyeliner looks you want to create (like a cat eye, smokey eye, or graphic looks) to decide which type of eyeliner is best. For example, pencil liners are versatile but great for achieving the soft, smudged lines in a classic smoky eye, while liquid liners lay down precise lines and sharp wings that appear in a variety of graphic eye looks. Try on looks virtually to discover your style.

Urban Decay offers a range of bestselling and vegan eyeliners, including waterproof eyeliner pencils, waterproof liquid eyeliner, water-based glitter eyeliners, easy-to-use eyeliner for beginners, and waterproof waterline pencils.

The eyeliner that is easiest to apply is typically an eyeliner pencil. Urban Decay 24/7 Glide-On Eye Pencil is a soft eyeliner with an ultra-creamy consistency and a smooth, no-fuss application. The easiest liquid eyeliner to apply is Urban Decay 24/7 Inks Easy Ergonomic Liquid Eyeliner Pen, designed with a patented precision grip and an ultra-sharp tip, this easy-to-grip, easy-to-use eyeliner puts you in control.

Eyeliner applied under the eyes adds a smoldering effect to a smoky eye and helps define the eyes. Play around with almond, round, or avant-garde eye shapes. If you have large eyes, wearing eyeliner under the eyes can make eyes look smaller. If you have hooded eyes, eyeliner on the lower lash line can help accentuate the eye. You can also line the lower rim of your eyes with a waterline eyeliner in white, brown, or nude shades to make your eyes look brighter and more open.