Urban Decayās Eyeshadow Primer Potion preps lids for all-day, crease-free color. Create a smooth canvas for even eyeshadow application with our vegan, paraben-free formulas. Make your color more vibrant and last even longer with our iconic, award-winning eye primer.
You canāt go wrong with the original Eyeshadow Primer Potion; to improve tone and texture and ward off wrinkles, try our anti-aging version. Once you see the effect, youāll never apply eyeshadow solo again.
Frequently Asked Questions
Yes, they are specifically designed to create a smooth base that controls oil and holds eye makeup in place, ensuring eyeshadow looks fresh, vibrant, and crease-free even after hours of wear.
Yes. Eye primer creates a smooth, even canvas that allows pigments to adhere more effectively, making shadows richer, more vibrant, and truer to color from morning to night.
Creates a smooth surface for even application and effortless blending.
Keeps eyeshadow in place, reducing creasing and smudging (even on oily or hooded eyelids).
Enhances color vibrancy and richness.
Reduces fallout from glitter or powder shadows.
Yes. Eye primer provides a lightweight, even base that helps cream and liquid formulas adhere better, reducing the chance of creasing, smudging, or fading throughout the day.
Yes! Urban Decayās Eyeshadow Primer Potion Anti-Aging is formulated for mature skin. It uses polymer technology, DermaxylĀ®, and KalparianeĀ® to improve texture, smooth fine lines, and plump, firm, and hydrate the delicate eyelid skin.
While they can work in a pinch, they are not specifically designed for eyelids. Face primers and concealers often lack the necessary grip and adhesion, which can cause eyeshadow to crease or fade faster compared to a true eye primer.
Dot: Apply a small amount onto clean, dry eyelids, focusing on oily or crease-prone areas.
Blend: Use your fingertip or a clean brush to gently blend from the lash line up to the brow bone.
Set: Allow it to set for a few seconds before applying your eyeshadow.