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The Best Valentine's Day Makeup Looks for 2023

Roses are red, violets are blue… we seriously have the most loved up Valentine’s Day makeup looks for you. This holiday is about showing affection for everyone and everything; and that includes your obsession with peachy tones, glowing skin, and hot pink lipstick. Don’t worry, you can still add a swipe of ultra-black eyeliner or a vampy lip to give your cute Valentine’s Day makeup a little edge, but the bottom line is that you’re going to loooove these looks. Some of them are designed for a classic date night, with bold makeup that appears magnificent even in the candlelight of your favorite restaurant. Meanwhile, others are ideal for Galentine’s or a cozy night on the couch with a romcom, and all three options sound like self-love to us.

Whether you’re spending February 14th with your partner, best friends, family or just your bad self, you’ll instantly feel the love with the most creative Valentine’s Day makeup looks. They inspire confidence and give you an excuse to use the most cutting-edge techniques, taking the heart eyes up a notch with every blend, buff, swipe, or glide of your beauty tools. As we start planning for the most romantic day of the year, here are the best looks to try….

Black and red eyeliner

Black and red eyeliner is one of the most edgy, ultra-creative Valentine’s Day makeup looks of all time — blurring the lines between date night at a fancy restaurant and a My Chemical Romance concert. It’s the beauty equivalent of adding a black leather jacket to a sleek and chic dress, and we can’t imagine anything more Urban Decay than that. Start blending classic grunge and soft glam with this loved up eye makeup, which can be achieved through various ultra-vibrant techniques.

We’re a big fan of two-toned eyeliner, in which you create a classic black wing with our 24/7 Glide On Eye Pencil in the shade Perversion before going in with a red eyeshadow-turned-eyeliner. How is this achieved, exactly? All you need is a few seconds with our iconic All Nighter Setting Spray, which in addition to locking down your looks also acts as the ultimate beauty mix-in medium. Simply spritz a couple times into your favorite red eyeshadow hue from our Naked Heat Eyeshadow Palette, like the burnt matte “He Devil” or metallic “Dirty Talk.” Dip your UD Pro Angled Eyeliner Brush into your new custom liquid liner, and start sketching for the most creative Valentine’s Day makeup that your date will love.

This red liner will sit directly above the traditional black hue, etched out in the same formation for a dreamy double wing. The grip on your makeup brush allows you more control and precision when applying the second color, allowing for effortlessly sharp winged liner that’s equally emo and exquisite. It’s a Valentine’s Day makeup vibe, for sure. Grab all the tools you need to start practicing your black and red two-toned eyeliner look on February 14th!


Unbreakable glossy lips

You may think that the quintessential part of picking a lipstick for your creative Valentine’s Day makeup looks is color, and don’t get us wrong, it’s a big deal. We’ll talk more about that later. In the meantime, we’re going to tell you why longevity is the name of the V-Day game. You never want to smear your beloved bold red shade all over your partner’s face during a make out session or rub off your sensual nude hue as you snack on the best discounted heart-shaped candy. You deserve a lip color that stays vibrant and unbreakable through the entire evening, and we can’t think of one better than Vice Lip Bond Glossy Liquid Lipstick

This incredibly long-lasting lipstick will never let you down, providing up to 16 hours of intense, saturated color that’s made for easy Valentine’s Day makeup. Is Vice Lip Bond PDA-proof and food and water resistant? Absolutely. Does it keep its bold color and never fade through the entirety of February 14th? Always. There’s also the lightweight and comfortable wear that never compromises your right to stay cozy, regardless of your V-Day plans, and we love that for you. This liquid lipstick will never crumble under the holiday pressure — or flake, or crack, or dry — and you’ll be glowing through date night with this glossy finish. Choose from 12 shades of pink, brown, red, purple and more to match any Valentine’s Day makeup mood!


Peachy monochrome makeup

There’s a lot to love about a peachy monochrome look on February 14th, a soft glam essential that’s basically the definition of cute Valentine’s Day makeup. This fruit-inspired shade is undeniably versatile, containing a mix of pink, yellow, orange, and red undertones to look flawless on every skin tone. It also adds soft warmth and subtle illumination as an eyeshadow, blush, and lipstick, which is why you should seriously consider wearing it on every feature. It’s elegant, energizing, easy to create and provides a sly way to incorporate four different colors into a single shade, and we can’t wait to see you become an IRL peach emoji this year.

Urban Decay has all your favorite shades ready for a cute Valentine’s Day makeup look that’s simply peachy. “Monochromatic” is just a fancy way to say that you’re putting the same color on your eyes, cheeks, and lips, and we’re here for it. For eyeshadow, you can dip into the shades Burnout (light pink peach) from our Naked 3 Eyeshadow and Retro (bright peach matte) from the Naked Reloaded Eyeshadow Palette for eyes that mesmerize. All you need is our Eyeshadow Primer Potion for staying power and a sheer swipe of peach eyeshadow to make a statement, plus a coat of Perversion Mascara to finalize your heart eyes with flirty lashes.

After your eyeshadow and blush are in place, it’s time to top off your cute Valentine’s Day makeup with a peachy pout. Grab the Vice Plumping Shine Balm in the hue called Secret Menu to make your warm peach makeup truly pop… it’s a sweet and sensual way to celebrate V-Day!

Dewy skin

Between peachy eyeshadow and glossy lips, your cute Valentine’s Day makeup needs a proper canvas to put your freshest face forward. A little glow can go a long way for your complexion, and that’s where dewy skin comes in. It perfectly complements the soft glam moments that come on February 14th, providing a healthy dose of radiance and nonstop hydration for a lucky few. Do we have your attention yet? You can make your dewy skin dreams come true with the Hydromaniac Tinted Glow Hydrator, a glow-to for moisture magic and easy Valentine’s Day makeup.

While the dewy skin trend is nothing new, having been a beauty essential for decades, you haven’t seen it quite like this. Hydromaniac Tinted Glow Hydrator is the makeup-skincare hybrid that everybody needs in their collection — providing up to 24 hours of medium coverage, major hydration, and a fresh glow that pulls any look together. The dewy finish looks incredibly natural and lasts through your entire dinner reservation (yes, that includes DoorDash) or Netflix and chill session (insert wink emoji).

As the Hydromaniac Tinted Glow Hydrator works overtime to blur your pores and minimize imperfects, it also helps to detoxify the skin through Kombucha Filtrate and moisturize with Marula Oil. The benefits go far beyond a beaming and naturally dewy complexion, and it’s destined to become a permanent part of your beauty collection. Like, long after your Valentine’s Day makeup looks come to a close. Grab our Glamour Beauty Award-winning Hydromaniac Tinted Glow Hydrator today for both February 14th, and the rest of your favorite 2023 beauty trends!


Hot pink lipstick

It’s not too early to start practicing your hot pink lipstick looks for Greta Gerwig’s Barbie movie in summer 2023. And we can’t think of a better time to channel Margot Robbie and bring out the bold hue than Valentine’s Day. Fair warning…this color is not for the faint of heart, as it can be seen from miles away and catches attention from every angle. But isn’t that what the most creative Valentine’s Day makeup looks are all about? Hot pink lipstick lets your pout take center stage and gives off a fun, flirty, and fearless vibe for February 14th, whether you’re going on a date with your beau, best friends, or just your beautiful self.

We’re here to tell you about our Vice Lipstick in the shade Hollyweird. Inspired by the playful nature of the City of Angels, this bright punk pink has a vibe that’s half romantic, and half rock star. It will help you nail down the Urban Decay slay for the best Valentine’s Day makeup and beyond, as hot pink lipstick is a date night essential that holds its own. This high-energy, ultra-playful hue is the main focus of your look, so you can apply more subdued color on your other features for eye-catchy and easy Valentine’s Day makeup. A simple swipe of pink eyeshadow from ourNaked Sin Mini Eyeshaodw Palette will suffice, plus a flush of blush from the Stay Naked Threesome. Then it’s time to slay the most romantic day with your favorite hot pink lipstick.


We can’t wait for you to lock down your most loved-up Valentine’s Day makeup looks. Which one will you try first? Visit Visit @UrbanDecay on Instagram or Twitter to let us know before February 14th!

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