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Eyeshadow Primer Potion

Anti-Aging

$24

Eyeshadow Primer Potion is rated 4.7 out of 5 by 365.
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Product description

We found a way to make our legendary Anti-Aging Eyeshadow Primer Potion better than ever. With revamped packaging that includes an applicator, Eyeshadow Primer Potion looks more gorgeous and applies with more versatility. And our formula still packs the same powers: anti-aging benefits, all-day, crease-free shadow, more vibrant color and smoother application.

This revolutionary paraben-free formula features space-age polymer technology that fills in any imperfections on the skin’s surface, prepping your lids for all-day shadow. Once you’ve tried it, you'll never want to live without it.

Our anti-aging Potion also measurably improves the signs of aging over time. High-tech ingredients fight wrinkles and improve tone and texture, while optical blurring pigments create a subtle, soft-focus effect that instantly wakes up tired eyes and minimizes the appearance of redness, crepiness and other imperfections.

In an 8-week clinical study:
  • 100% of participants had a measurable improvement in the appearance of fine lines.
  • 100% had measurably brighter skin.
  • 97% had a measurable improvement in radiance and clarity.

Optical blurring pigments diffuse light to blur flaws, while advanced anti-aging ingredients help prevent and repair wrinkles and other signs of age-related damage. Dermaxyl® helps smooth the appearance of wrinkles, and Kalpariane® plumps, firms and hydrates skin as it improves suppleness and elasticity.

The shade is similar to our Original Eyeshadow Primer Potion, which dries down invisibly, but with a tiny bit of sheer pigment to even out and color-correct the skin.

Easy on the eyes in more ways than one, our coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.

Urban Decay is 100% cruelty-free.

Fill Weight: 10 ml / 0.33 fl oz

Pro Tips

Smooth on just a touch of Eyeshadow Primer Potion, and then lay down color while the primer is fresh. It acts as an eyeshadow magnet, giving you vibrant color. And you’ll look just-applied all day!

Ingredients

Isododecane, Talc, Cyclopentasiloxane, Trimethylsiloxysilicate, Triethylhexanoin, Oryza Sativa (Rice/Riz) Bran Oil, Trihydroxystearin, Disteardimonium Hectorite, Polyethylene, Sorbitan Sesquioleate, VP/Hexadecene Copolymer, C12-15 Alkyl Benzoate, Dimethicone, Alumina, Caprylic/Capric Triglyceride, Phenoxyethanol, PEG-40 Stearate, Synthetic Beeswax, Propylene Carbonate, Hexyl Laurate, Polyglyceryl-4 Isostearate, Tribehenin, PEG-10 Dimethicone, Stearic Acid, Ethylhexylglycerin, Ceramide 2, PEG-10 Rapeseed Sterol, Alaria Esculenta Extract, Palmitoyl Oligopeptide, Aqua (Water/Eau)
May Contain:
Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)

Video

  • Afterdark Palette Smoky Eye Tutorial
  • Embrace Your Dark Side | Nocturnal Collection Tutorial
  • UD Quickie | Naked Heat Tutorial

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Reviews

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Rated 5 out of 5 by from Love love love it! Love this Primer! I’ve tried a few and this is the best one ever .
Date published: 2019-08-12
Rated 5 out of 5 by from Keeping the Moondust ON Very helpful in keeping me glamorous all day--especially with Moondust shadows, which I love
Date published: 2019-08-06
Rated 5 out of 5 by from Perfection in a tube! I have tried primer after primer. Some are too wet and the shadows crease, some are to dry and then the shadows flake.... This is the best, it even has a little shimmer and shine to it and the perfect texture and makes easily blendable colors even more so, and can be worn with alone with just a little color on the crease area..
Date published: 2019-07-26
Rated 5 out of 5 by from Can't do without this primer! The best primer ever if you are like me and have reached "a certain age" where lines around the eyes have become a concern. UD Primer Potion anti aging is fantastic. I can apply shadow without having to worry about creasing or accentuating lines. Can't do without it!
Date published: 2019-07-26
Rated 5 out of 5 by from Best Primer I've Used! I've been using this product for years. It's the only primer that doesn't bother my otherwise sensitive skin and always keeps my shadow looking perfect all day.
Date published: 2019-07-22
Rated 5 out of 5 by from Keeps my eyeshadow from creasing I like that I don’t have to use too much and goes on smoothly.
Date published: 2019-07-21
Rated 5 out of 5 by from Must have basic I love the UD primers! I especially love the anti aging. It works well for me and my makeup lasts through whatever kind of day I am having. I don't wear eye makeup without it.
Date published: 2019-07-19
Rated 5 out of 5 by from Must have product I use this daily and it has made all the difference in keeping my mascara from running
Date published: 2019-07-17
  • y_2019, m_8, d_23, h_8
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.13
  • cp_1, bvpage1
  • co_hasreviews, tv_18, tr_347
  • loc_en_US, sid_UD514, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_urbandecay
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getReviews, 8ms
  • reviews, product

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