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Eyeshadow Primer Potion

Anti-Aging

$24

Eyeshadow Primer Potion is rated 4.7 out of 5 by 334.
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Product description

We found a way to make our legendary Anti-Aging Eyeshadow Primer Potion better than ever. With revamped packaging that includes an applicator, Eyeshadow Primer Potion looks more gorgeous and applies with more versatility. And our formula still packs the same powers: anti-aging benefits, all-day, crease-free shadow, more vibrant color and smoother application.

This revolutionary paraben-free formula features space-age polymer technology that fills in any imperfections on the skin’s surface, prepping your lids for all-day shadow. Once you’ve tried it, you'll never want to live without it.

Our anti-aging Potion also measurably improves the signs of aging over time. High-tech ingredients fight wrinkles and improve tone and texture, while optical blurring pigments create a subtle, soft-focus effect that instantly wakes up tired eyes and minimizes the appearance of redness, crepiness and other imperfections.

In an 8-week clinical study:
  • 100% of participants had a measurable improvement in the appearance of fine lines.
  • 100% had measurably brighter skin.
  • 97% had a measurable improvement in radiance and clarity.

Optical blurring pigments diffuse light to blur flaws, while advanced anti-aging ingredients help prevent and repair wrinkles and other signs of age-related damage. Dermaxyl® helps smooth the appearance of wrinkles, and Kalpariane® plumps, firms and hydrates skin as it improves suppleness and elasticity.

The shade is similar to our Original Eyeshadow Primer Potion, which dries down invisibly, but with a tiny bit of sheer pigment to even out and color-correct the skin.

Easy on the eyes in more ways than one, our coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.

Urban Decay is 100% cruelty-free.

Fill Weight: 10 ml / 0.33 fl oz

Pro Tips

Smooth on just a touch of Eyeshadow Primer Potion, and then lay down color while the primer is fresh. It acts as an eyeshadow magnet, giving you vibrant color. And you’ll look just-applied all day!

Ingredients

Isododecane, Talc, Cyclopentasiloxane, Trimethylsiloxysilicate, Triethylhexanoin, Oryza Sativa (Rice/Riz) Bran Oil, Trihydroxystearin, Disteardimonium Hectorite, Polyethylene, Sorbitan Sesquioleate, VP/Hexadecene Copolymer, C12-15 Alkyl Benzoate, Dimethicone, Alumina, Caprylic/Capric Triglyceride, Phenoxyethanol, PEG-40 Stearate, Synthetic Beeswax, Propylene Carbonate, Hexyl Laurate, Polyglyceryl-4 Isostearate, Tribehenin, PEG-10 Dimethicone, Stearic Acid, Ethylhexylglycerin, Ceramide 2, PEG-10 Rapeseed Sterol, Alaria Esculenta Extract, Palmitoyl Oligopeptide, Aqua (Water/Eau)
May Contain:
Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)

Video

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Reviews

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Rated 5 out of 5 by from I love UD makeup!!! Love this product and wouldn’t use anything else. Prep with this followed by the All Nighter spray and voila, you don’t need to do your make up for weeks!! Jokes aside, it really does keep your makeup on all night looking fab :) Thanks UD, I love your makeup and get everyone hooked on it!
Date published: 2019-05-17
Rated 5 out of 5 by from HOLY GRAIL EYE PRIMER tried it once in 2009 and haven't stopped since. great formula, the color blends with my skin and makes my eye shadow last all day with no issues. i do prefer the old squeeze tube version as the wand doesn't apply or blend well.
Date published: 2019-01-24
Rated 5 out of 5 by from Love this product Bought it on sale and should've bought more. Have been using for a few years now and love the way it goes on smoothly and helps set my eye shadow. It really keeps the colors in place all day and into the night. Haven't run out yet as a little goes a long way.
Date published: 2019-01-05
Rated 4 out of 5 by from I use it everyday. I use this product every day. I don't go out without it. My only complaint is the tube. The want is nice until you are halfway through with the product. Then, you have to squeeze the product out of the tube. The travel size is a tube that you just squeeze. That might be a better idea for the full size as well.
Date published: 2018-12-26
Rated 5 out of 5 by from Best There Is I have attempted to find cheaper dupes of this product, and found nothing that even compares. Urban Decay takes the cake with their eye-shadow primer.
Date published: 2018-11-08
Rated 5 out of 5 by from This is a must have product The witches truly created magic when they brewed this eye primer potion. Oh my !! My eye shadow has never looked better. This product is what truly turned me into an UD Junkie.
Date published: 2018-10-12
Rated 5 out of 5 by from Nothing is Better as a Primer! I love this primer! It is easy to put on and really helps the eyeshadow glide on and stay on. I have to make sure to blend around the edges before or dries because it creates a visible line otherwise. I actually recommended this product to a friend years ago and she told me its the only thing she uses now and has used it for years.
Date published: 2018-07-14
Rated 5 out of 5 by from One of the best This primer is easy to apply. Once it is properly set your shadows blend easily and does not move until you remove it. Highly recommend to everyone.
Date published: 2018-06-23
  • y_2019, m_5, d_20, h_6
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.12
  • cp_1, bvpage1
  • co_hasreviews, tv_3, tr_331
  • loc_en_US, sid_UD514, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_urbandecay
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getReviews, 39ms
  • reviews, product

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