Travel-Size Eyeshadow Primer Potion



Rating 4.7 of 5 92 reviews


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Product description

We made Anti-Aging Eyeshadow Primer Potion better than ever. With revamped packaging that includes an applicator, our legendary Potion looks more gorgeous and now applies with more versatility. Our formula still packs the same powers it’s famous for: anti-aging benefits, all-day, crease-free shadow, more vibrant color and smoother application. Plus, you can take this convenient, travel-sized tube with you everywhere you go.

This revolutionary paraben-free formula features space-age polymer technology that fills in any imperfections on the skin’s surface, prepping your lids for all-day shadow. Once you’ve tried it, you'll never want to live without it.

Our anti-aging Potion also measurably improves the signs of aging over time. High-tech ingredients fight wrinkles and improve tone and texture, while optical blurring pigments create a subtle, soft-focus effect that instantly wakes up tired eyes and minimizes the appearance of redness, crepiness and other imperfections.

In an 8-week clinical study:
  • 100% of participants had a measurable improvement in the appearance of fine lines.
  • 100% had measurably brighter skin.
  • 97% had a measurable improvement in radiance and clarity.

Optical blurring pigments diffuse light to blur flaws, while advanced anti-aging ingredients help prevent and repair wrinkles and other signs of age-related damage. Dermaxyl® helps smooth the appearance of wrinkles, and Kalpariane® plumps, firms and hydrates skin as it improves suppleness and elasticity.

The shade is similar to our Original Eyeshadow Primer Potion, which dries down invisibly, but with a tiny bit of sheer pigment to even out and color-correct the skin.

Easy on the eyes in more ways than one, our coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.

Urban Decay is 100% cruelty-free.

Fill Weight: 5 ml / 0.16 fl oz

Pro Tips

Smooth on just a touch of Eyeshadow Primer Potion, and then lay down color while the primer is fresh. It acts as an eyeshadow magnet, giving you vibrant color. And you’ll look just-applied all day!


Isododecane, Talc, Cyclopentasiloxane, Trimethylsiloxysilicate, Triethylhexanoin, Oryza Sativa (Rice/Riz) Bran Oil, Trihydroxystearin, Disteardimonium Hectorite, Polyethylene, Sorbitan Sesquioleate, VP/Hexadecene Copolymer, C12-15 Alkyl Benzoate, Dimethicone, Alumina, Caprylic/Capric Triglyceride, Phenoxyethanol, PEG-40 Stearate, Synthetic Beeswax, Propylene Carbonate, Hexyl Laurate, Polyglyceryl-4 Isostearate, Tribehenin, PEG-10 Dimethicone, Stearic Acid, Ethylhexylglycerin, Ceramide 2, PEG-10 Rapeseed Sterol, Alaria Esculenta Extract, Palmitoyl Oligopeptide, Aqua (Water/Eau)
May Contain:
Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)


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Travel-Size Eyeshadow Primer Potion is rated 4.7 out of 5 by 92.
Rated 5 out of 5 by from wish the old dispenser would come back, no wand is better I love the anti-aging primer because it locks in eyeshadow for the long run and soothes my lids with age fighting benes :) However, I prefer the old squeeze tube without the wand. The wand has a scratchy seam and it does not apply the product as smoothly and evenly as I can using my fingers. The reason I did not give a full perfect score for color selection is I wish there were an opaque off white or white in anti-aging for helping colors pop. Still, overall all of the UD eye primers are excellent in terms of holding on to shadow and preventing creasing and flaking.
Date published: 2017-03-24
Rated 5 out of 5 by from LOVE this product A friend of mine recommended this product to me, and I've been in love with it ever since. Not only does this product work (literally lasts all day with no creasing), but the product itself lasts quite a long time. I had mine for at least 8 months before having to get a new one (this also depends on how much you use it and how much of it you use). I recently bought the original one and am waiting to try that out, but I seriously love the anti-aging. I didn't see a huge improvement in wrinkles, but they still looked better after 8 months. I started using it under my eyes as well to keep my foundation from creasing and that works too! Absolutely recommend this product.
Date published: 2016-09-30
Rated 4 out of 5 by from Great for every day I use this every day. I've tried the original formula as well but I figured anti-aging properties would be nicer. They both function pretty much equally in my experience. However, I had the original in older packaging and this in the new one with the wand applicator, and I much prefer the new packaging. Another primer that was more long lasting than this was the Milani Fergie primer which is also a lot cheaper. But, I don't necessarily need my shadows to last super long for every day
Date published: 2016-02-26
Rated 5 out of 5 by from Amazing! Wore it to a rock concert where I got overheated and sweaty for several hours. Eye makeup still nearly flawless when I stumbled out. This product increases wear-time by many hours! I am one of those people skeptical of how many "primers" one really needs, but this product is great if you wear heavy and/or dark eye makeup!
Date published: 2015-07-29
Rated 5 out of 5 by from Beautiful and Quality I love UD products! But I have only used Smashbox eye primer in the past, I'm happy I tried UD's eye primer! I've been wanting to try it for some time and it is a quality product all the way! It glides on soft and holds all day and or night! My eyeshadow looks amazing! The packaging is gorgeous as are all UD products! This size is huge for travel size! I'm a very happy customer!
Date published: 2016-07-14
Rated 5 out of 5 by from Can't use eyeshadow without it! I absolutely love this stuff! This is a great primer, and helps eyeshadow stay in place for hours! It also makes the eyeshadow pop! The applicator is perfect and you can get just the right amount on your finger (or brush) to put on your eye lids. Just make sure not to put too much on, or it does feel a bit heavy. Good thing is one doesn't need much!
Date published: 2016-07-01
Rated 5 out of 5 by from locks in eye shadow all day Urban decay is so generous with free samples. I got this as a sample and was able to try each version eden, minor sin and this one the anti-aging original. I like the original best because it is clear. Eden is more of a coverage primer matte tone and is still good I just prefer original. The other color was nice too it had a champagne bronzy tone that would be fine alone with just an eyepencil for a more natural day.
Date published: 2016-08-21
Rated 4 out of 5 by from Perfect for Hooded Eyes I have extremely hooded eyes. My lower lid pretty much completely disappears when I open my eyes. Transfer and shadow moving into my crease were HUGE issues for me. This primer glides on smooth and easy, feels soft on my lid, and my shadow stays where I put it and remains crease-free for hours! My only criticisms are: I wish this came in full-size, not just travel-size. I wish this came in more shades, like the regular eye primer. I noticed that this works much better for pressed powder than for loose powder.
Date published: 2018-03-22
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